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Work Background
Brink’s IncManaging Director, Baltics
Jun. 2021 - Jun. 2025EstoniaBrink’s Baltics is part of Brink’s Inc., the world’s oldest and most trusted cash management company. I served as a Board Member across all three Baltic entities—Brink’s Estonia, Brink’s Latvia, and Brink’s Lithuania. In this role, I held full P&L responsibility for the region, overseeing a team of approximately 400 employees and managing an annual turnover of €22 million. My focus was on driving operational efficiency, ensuring regulatory compliance, and delivering high-security solutions tailored to the needs of the financial and retail sectors. Key Achievements:
Expanded into ATM Managed Services (2024): Successfully led Brink’s Baltics into the ATM managed services sector by onboarding over 700+ ATMs across Estonia, Latvia, and Lithuania from SEB Bank. By the end of 2024, this segment accounted for nearly 50% of total company turnover, positioning Brink’s Baltics as a group leader—well above the global average of 23% for Brink’s. Digital Retail Solutions Rollout: Launched and implemented smart safe solutions across all three Baltic countries. Year-to-date (2025 vs. 2024), digital retail revenue grew by 61.5%, increasing its share in the total revenue mix from 3.4% to 6%. Lean Transformation: Drove a strong LEAN culture across the organization, achieving savings exceeding 3% of COGS—above target. Initiated and embedded LEAN practices such as 5S, TWE (Team Work Evaluation), and daily Huddle Board routines. Actively serve as a member of the Brink’s Baltics LEAN Governance Committee.
Winecountry SIACo-Owner, Sourcing and Sales of wine
Jul. 2020 - May. 2024LatviaImporter and Retailer of Premium Wines | Latvia Co-Founded and operated a wine import and retail business focused on bringing #simplygoodwines to the Latvian market. Built a curated portfolio of renowned European wine producers, including: Italy: Antica Fratta Franciacorta, Castellare di Castellina, Castiglion del Bosco, Col li Soligo, Fattoria dei Barbi, Fattoria Le Pupille, La Bioca, Petra, Prima Pietra, Rocca di Frassinello, Schiopetto, Velenosi Vini
France: Champagne Lombard
United Kingdom: Chapel Down Established strong supplier relationships, managed all aspects of import logistics, distribution, and marketing, and developed a loyal customer base among retailers, restaurants, and private clients. Instagram: https://www.instagram.com/winecountry.lv/
CivinityCountry Manager Latvia
Feb. 2020 - Jul. 2020LatviaIndustry/business areas: facility management
Scope: Oversight of 9 group companies | P&L ownership | Sales planning | Strategic & operational leadership Key Responsibilities:
Built and led a strong, performance-driven organization while maintaining a Top 3 market position in Latvia within the Facility Management industry. Full accountability for EBITDA delivery, revenue growth, and business continuity across multiple service lines. Key Achievements:
Delivered EBITDA +17% vs. budget and +6% YoY; net profit exceeded budget by +40% and grew +14% YoY, despite operational challenges posed by Covid-19.
fly NordicaSales Director / Network Business Manager
Apr. 2019 - Feb. 2020EstoniaIndustry/business areas: commercial aviation
Tenure: Jan 2019 – (Start as Consultant), Apr 2019 – Full-time Leadership Role Key Responsibilities:
Initially engaged as a strategic consultant supporting international expansion projects in Sweden, the Czech Republic, and broader management and strategy development. From April 2019, formally joined Nordica, assuming leadership of the commercial department, including sales, revenue management, route planning, and partnership development. Led a cross-functional team of aviation experts in route optimization, market analysis, sales strategy, and marketing execution. Built and maintained strategic partnerships across Finland, Sweden, Czech Republic, Italy, and other European markets. Key Achievements:
Successfully led Nordica and Regional Jet OÜ to win the Swedish domestic PSO tender for the Arlanda–Arvidsjaur–Gällivare route (Oct 2019–Oct 2023).
Expanded Nordica’s international client base through targeted partnership development and service delivery in multiple European markets.
JSC Baltic OÜManaging Partner
Jan. 2019EstoniaIndustry/business areas: consultation services
UkrposhtaMember Of The Supervisory Board
Dec. 2018 - May. 2023UkraineIndustry/business areas: postal and logistics Appointed as an Independent Member of the Supervisory Board at JSC Ukrposhta, one of the largest state-owned enterprises in Ukraine and the national postal operator. I served as Chair of the Post & Parcel Committee, leading the strategic development of postal and parcel services, including network optimization, service innovation, parcel locker network and operational performance. Additionally, I contributed as an active member of both the Digital Committee and the Strategy Committee, focusing on digital transformation and long-term organizational planning. Key Achievements: Supported turnaround from a -507M UAH loss (2018) to 405M UAH net profit (2019); continued profitable growth through 2020–2021 with revenues reaching 11.18B UAH (2021, +21.7% YoY). Helped secure a €30M EBRD loan (2020) to modernize the national logistics and sorting network. Oversaw Ukrposhta’s first-time entry into the Universal Postal Union Top 30 (2020). Contributed to four World Post & Parcel Awards including Postal Operator of the Year (2023) and Corporate Social Responsibility (2019). Provided strategic guidance during wartime (2022), shifting focus to continuity of essential services under crisis conditions.
Omniva (Eesti Post AS)CEO
Apr. 2017 - May. 2018Industry: Postal, Parcel, and Information Logistics
Turnover: €100M | Employees: 2,250 Key Responsibilities:
Full operational and strategic leadership of a group-wide organization with over 2,200 employees.
Led a 13-member executive management team, with oversight of international postal and parcel operations.
Member of the Supervisory Boards of Post11 OÜ, Omniva SIA (Latvia), Omniva LT UAB (Lithuania), and Maksekeskus AS (payment solutions).
Represented the company in international postal and logistics networks. Key Achievements:
Exceeded EBIT target by 80% (2017) while achieving record client and employee satisfaction above set benchmarks.
Guided Omniva to Bronze CSR Certification (2017) and Gold level (2019) in Estonia.
Led the award-winning robotic home delivery pilot (with Starship Technologies and MB Vans), which won:
- Tallinn Entrepreneurship Award (2017)
- Estonian Logistics Award (2017)
- European Business Award (2018) in its category
Advanced Omniva’s ranking in the Universal Postal Union Postal Development Index to 13th globally—the highest among Nordic postal operators at the time.
Omniva LatvijaMember of the Board
Mar. 2012 - Mar. 2017LatviaIndustry/business areas: postal and logistics
Number of employees: ca 100
Key tasks and responsibilities: Establishing Omniva business in Latvia and running it for 5 years. Omniva LV brought to the market parcel lockers and achieved biggest market share in this field. Everyday management of a company that grew from 1 person to 100 and from 0 turnover to 4m EUR turnover Achievements:
Fastest growing parcel operator in Latvia for 2017, 2016, 2015, 2014.
Two times nominated for World Post and Parcel Award for excellent customer service.
Extremely and continuesly high customer satisfaction numbers: TRI*M 96 (2017), 97 (2016), 89 (2015)
Several awards within Omniva group for best results, best service, etc.
Omniva (Eesti Post AS)Director
Aug. 2011 - Jul. 2013LithuaniaIndustry/business areas: postal and logistics Key tasks and responsibilities: Establishing Omniva business in Lithuania and running it for first 2 years. Establishing Omniva Parcel locker network in Lithuania. Managing a start-up and growing it to 40+ personnel. Helping Omniva in M&A with one of the leading courier companies in Lithuania – Unipakas (Omniva bought the company in 2013) Achievements: Omniva Lithuania was the first investment of Omniva to other countries than Estonia
Omniva LietuvaDirector
Aug. 2011 - Jul. 2013LithuaniaIndustry/business areas: postal and logistics Key tasks and responsibilities: Establishing Omniva business in Lithuania and running it for first 2 years. Establishing Omniva Parcel locker network in Lithuania. Managing a start-up and growing it to 40+ personnel. Helping Omniva in M&A with one of the leading courier companies in Lithuania – Unipakas (Omniva bought the company in 2013) Achievements: Omniva Lithuania was the first investment of Omniva to other countries than Estonia
Omniva (Eesti Post AS)Latvian (Baltics) Business Manager
Jan. 2011 - Mar. 2017
GSM Apsauga UABDirector
Aug. 2009 - Dec. 2010LithuaniaIndustry/ business areas: GSM based security products and services Key tasks and responsibilities: Establishing GSMsecurity in Lithuanian market and running it for 1,5y. Company is most known for wireless GSM based home security and car tracking services. Achievements: Successfully launched the company in Lithuanian market. Based on the experience received from GSMsecurity, I wrote my EMBA master thesis about them.
Prike LietuvaManaging Director
Jul. 2008 - Apr. 2009LithuaniaIndustry/business areas: Wholesale of premium alcohol brands Key tasks and responsibilities: Everyday management of a premium alcohol import and wholesale company in Lithuania. Negotiations with key accounts both retail and HoReCa.
Hawaii Express UABDirector and Co-owner
Feb. 2005 - Apr. 2008LithuaniaIndustry/business areas: sports retail Number of employees: ca 25 Key tasks and responsibilities: I was a co-owner, establisher and ran the company as a MD for 3 years. During these years we opened 3 specialty sports stores in Vilnius (2) and Kaunas (1). Everyday management of a company, budget making, ordering goods, making business plans, executing and training sales personnel, etc.
AS MecroDirector of Warehouse Division
Jan. 2004 - Mar. 2005EstoniaIndustry/business areas: tools and machinery retail Key tasks and responsibilities: Establishing Warehouse Equipment Division and running it on daily basis. Sale of SSI Schaefer storage equipment and STILL forklift trucks in Estonia, Latvia, Lithuania. Budgeting, planning, negotiations with suppliers and clients
Mecro UABDirector
Jan. 1999 - Aug. 2003LithuaniaIndustry/business areas: tools and machinery retail Key tasks and responsibilities: Establishing Stokker AS (then Mecro AS) subsidiary in Lithuania and running it for 5 years. Sale of MTD yard machines, JCB building technique, STILL forklifts, etc. I was part of M&A when Stokker purchased the rights from Melker in all three Baltic States. I was directly supervising opening of the first Stokker tool store in Lithuania.
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