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Work Background
Wrecking BallPrincipal Lead
Sep. 2022Lead enterprise Adobe Experience Cloud implementations for Fortune 500 clients, managing portfolios worth $15M+ annually. Drive digital transformation initiatives resulting in 35% improvement in customer engagement metrics and 25% increase in conversion rates. • Strategic Leadership: Direct cross-functional teams of 15+ technical specialists, analysts, and strategists across multiple concurrent projects
• Client Excellence: Manage C-suite relationships for complex, multi-million-dollar enterprise implementations with 98% client retention rate
• Project Delivery: Successfully delivered 12+ large-scale digital transformation projects on-time and under budget
• Team Development: Mentor junior architects and establish Adobe best practices, increasing team productivity by 40%
• Technical Innovation: Architect omnichannel personalization solutions leveraging AEM, Target, Analytics, and Real-time CDP
EYEnterprise Architect (Contract)
Jul. 2022 - Nov. 2023Architected comprehensive enterprise knowledge management system supporting 50,000+ consultants globally, integrating Adobe Experience Cloud with Azure services to optimize pursuit and engagement processes. • Solution Architecture: Designed end-to-end system integrating AEM, WorkFront, Analytics, Marketo, and Target with Azure Cloud Services
• Enterprise Integration: Implemented robust search layer using Elastic Search and Business Intelligence insights, improving content discoverability by 60%
• Scalability: Built cloud-native architecture supporting global user base with 99.9% uptime SLA
• ROI Impact: Delivered 30% reduction in proposal development time, translating to $2M+ annual cost savings
USAADigital Product Manager | Product Owner (Contract
Feb. 2021 - Jul. 2022Led Agile/SAFe transformation for Adobe Asset Share Commons integration within AEM, managing feature development for 2M+ members' digital asset management needs. • Agile Leadership: Managed product backlog and sprint planning in SAFe environment, delivering features 25% faster than industry benchmarks
• Process Optimization: Standardized feature creation, metadata, and reporting processes, reducing development cycle time by 35%
• Cross-functional Collaboration: Led development team of 8 engineers through PI planning and execution phases
• User Experience: Delivered Asset Share Commons platform improving digital asset accessibility for enterprise users
Wrecking BallTech Lead / AEM Product Owner
Sep. 2019 - Sep. 2022Architected headless CMS solution powering Adobe Creative Cloud Discovery website, serving 10M+ monthly visitors with personalized content experiences. • Solution Architecture: Designed and implemented headless Adobe Experience Manager solution with 99.95% uptime
• Client Engagement: Led discovery sessions and requirements gathering for enterprise clients, creating detailed technical specifications
• Business Development: Authored SOWs for new project opportunities worth $3M+ in potential revenue
• Delivery Excellence: Managed product backlogs and delivery timelines across multiple concurrent projects Client relations
etc...
AdobeSenior BSA | Project Lead
Aug. 2019 - Aug. 2020Managed Agile development processes for Adobe's internal systems, coordinating offshore development teams and ensuring delivery excellence for critical business applications. • Agile Management: Refined 30+ user stories per sprint supporting two offshore development teams
• Stakeholder Management: Facilitated bi-weekly refinement sessions ensuring clear deliverable understanding
• Documentation Excellence: Created comprehensive technical documentation supporting component development
• Process Improvement: Streamlined requirements gathering process, reducing project initiation time by 20%
Royal Caribbean Cruises Ltd.Tech Lead/Architect
Aug. 2017 - Aug. 2019Miami, Florida, United StatesLed technical architecture and development for global cruise booking platform serving 25M+ annual visitors, managing international development teams and major platform migrations. • Team Leadership: Managed 12+ offshore developers, QA engineers, and business analysts across multiple time zones
• Platform Migration: Successfully executed AEM 6.2 to 6.4 migration with zero downtime, supporting $4B+ annual revenue platform
• Globalization: Architected multi-market platform supporting 15+ languages and regional compliance requirements
• Integration Excellence: Implemented Adobe Target personalization, SAML authentication, and RESTful APIs for cruise booking systems
• Performance Optimization: Configured Dynamic Media and CDN solutions, improving page load times by 45%
Royal Caribbean Cruises Ltd.Sr. Web Developer
Oct. 2014 - Aug. 2019Sr. Front-end Web Development - ES6, JQuery, CSS, SCSS, Material Design, React, AEM component development, Target integration with AEM. A/B testing
DDM BrandsVice President of Interactive Media
Oct. 2011 - Oct. 2014Miami FloridaInteractive Creative Direction, Interactive Art Direction, Vendor management. Manage two offshore teams of developers,in-house developers, in-house designers, and e-commerce administrators. Developed the e-commerce platform on Prestashop. Code, develop and design as needed. Primary Responsibilities
• Interactive Creative Direction
• Interactive Art Direction
• Lead Development
• Vendor Management
• Off-shore Team Management Secondary Responsibilities
• UI/UX Design
• Wireframing
• UX Web Tiling
• HTML 5
• CSS3 • JQuery
• Bootstrap | Font Awesome
• ECommerce - Prestahsop | EBay | Amazon | Google Merchant
• SEO - SEM - Adwords
• Social Media - Facebook | Twitter | Google +
Royal Caribbean InternationalSr. Front-End Web Developer Contractor
Jun. 2010 - Oct. 2011• XHTML, CSS, CSS3 & JavaScript development.
• Creating cross browser, semantic, standards compliant code
• Support for IE 6 – 8, Opera, Webkit & Firefox.
• JQuery & CSS3 Pie for IE support.
• XHTML 1.0 development for Celebrity Cruises mobile website.
• Preliminary mockups and wireframes based on Business Requirements for Celebrity Cruises mobile website
• 100% imageless XHTML, using CSS sprites & Advanced CSS.
NJ State Library Talking Book & Braille Center (NJTBBC)UI Designer/Web Developer
Apr. 2009 - Nov. 2009Designing the NJTBBC website User Interface in Photoshop with a focus on accessibility
Followed the W3C /508 accessibility standards for best practices for UI design.
Developed semantic code that can be parsed by screen and text-to-speech readers.
Built the website using Drupal as the backend engine.
Sr. Front-end Developer
Kyle Private Networks/Slipstream Video
Isaac Daniel GroupUI /UX Designer/ Web Designer
Feb. 2009 - Sep. 2009Designing website User interfaces in Photoshop and Illustrator with a focus on user experience.
Taking Business Requirements and developing user case scenarios, flowcharts and wireframes
Coding those websites using PHP, mySQL, CSS and AJAX (Mootools or JQuery). Developing a community based website using Wordpress' multi-user version. Design print brochures and posters for tradeshows. Design PowerPoint presentations.
Font-treatment/logo exploration for several of IDG's brands.
Spare BackupSr. Web Designer
Jan. 2009 - Aug. 2010User interface design, mobile app design, front-end coding
SlipStream VideoInteractive Project Manager
Aug. 2007 - Jan. 2009Manage Lead generation, landing page design, eCommerce development
AdBit's Advertising & PRWebmaster
Apr. 2007 - Aug. 2007Webmaster
AdBit's AdvertisingWebmaster
Mar. 2007 - Aug. 2007Web development using HTML, XHTML, XML, CSS, AJAX, PHP, mySQL and Flash
Developed e-commerce using OSCommerce/CRE-Loaded and VirtueMart Shopping Cart.
Designed dynamic websites using open source technologies such as Wordpress, Joomla and Drupal. Designed web interfaces SEO (Keyword discovery, pay per click campaigns)
Server maintenance web traffic reporting.
Premiere Global ServicesMR Launch Technician/Email Marketing Team Lead
Nov. 2004 - Mar. 2007Team Leader of 3 other individuals. Designing email campaigns, Building campaigns from customers images or word documents. Maintaining email databases and opt out lists. Customer suppot and training
Premiere Global ServicesTeam Leader/ Launch Technician
Aug. 2004 - Mar. 2007HTML and form creation for email broadcast and data collection
Custom graphic design using customer branding and marketing initiatives to develop email campaigns. Database creation and maintenance using MSAccess.
MS query development. Customer and employee training
Resident matter expert on MessageReach and our other mass email solutions.
NJ State LibraryProject Manager/Web Developer
Jun. 2003 - Jun. 20042004 Contract
Managing and developing the New Jersey State Library website project
Creating the entire Information Architecture with user click-through scenarios and function specifications based on the feedback from the Libraries subject matter experts. Corresponded with the client and the designer to extend the Library's print branding to the web by developing a usable and modern template. Developed the Content Management System using PHP/MySQL. Developed user-training manuals for the clients to effectively utilize all of the website's functionality.
Coded the entire website using XHTML, CSS, PHP, mySQL and javascript.
Designed and developed several mini-websites and portals
RWCCCorporate Trainer
Aug. 2001 - Feb. 2003Trained corporate professionals to use:
Photoshop
Illustrator
Quark Xpress
Dreamweaver
HTML
XML
PHP
Front
NickandPaul/The Way GroupFront-End Developer
Oct. 2000 - Mar. 2001Web interface design
Flash development
HTML, DHTML, CSS and Javascript coding
Some PHP and mySQL development
Jr. Front-end Developer
Z-interactive/Zicaardi & Partners
Ziccardi & PartnersWeb developer
Jan. 1999 - Dec. 2000HTML, CSS, Javascript, front-end coding, user interface design
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