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Work Background
Traction AppsHead of Marketing
Sep. 2022• Successfully scaled user acquisition through data-driven digital strategies. • Led marketing efforts that strengthened brand positioning, optimized paid advertising campaigns, and improved conversion rates. • Developed digital campaigns that enhanced customer engagement and acquisition while reducing costs through strategic optimization. My expertise in paid media, email marketing, funnel optimization, and analytics-driven decision-making makes me well-equipped to execute Justpoint’s growth strategy.
Standard Chartered BankHead - Digital and Content Marketing
May. 2020 - Sep. 2022● Developed a robust plan for the Mobile App growth and generation of quality leads via paid channels
● Create systemized, predictable, & highly optimized funnel sequences to convert paid leads into closed clients ● Manage and optimize web, social and PR content for campaigns and brand information
Smile CommunicationsDigital Marketing Manager
Feb. 2015 - Apr. 2019Lagos● Created strategies to generate leads and improve online sales conversion ● Performed digital marketing services on platforms such as Google and Facebook to increase traffic and revenue
● Built automated workflows and email/SMS campaigns inside HubSpot to ensure prospects were nurtured
Jumia NigeriaDigital Marketing Specialist
Nov. 2012 - Feb. 2015● Utilized paid digital ads on both social and search to generate high-quality, buyer-ready leads
● Built email/SMS marketing automation to nurture inbound leads from my paid digital ad efforts
● Built and maintained digital remarketing ads on Google Display to ensure prospects were interacting with the business repeatedly
Jumia NigeriaSocial Media Manager
Jun. 2011 - Oct. 2012● Built and maintained digital ads on YouTube to send high converting traffic into sales funnels
● Implemented email marketing campaigns to ensure our remarketing efforts were efficient ● Utilized Hubspot CRM system to ensure our sales process was organized
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