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Work Background
Balaca Home CommunityFounder
Apr. 2025Baku, AzerbaijanBuilding dedicated mini shelter and Reimagining pet charity with purpose - let me know if you are interested to join! ❤️🐾
"PASHA Holding" LLCDevelopment Manager | Ecosystem Development & Special Projects @ Bir Ecosystem CEO Office
Oct. 2024Baku, Contiguous Azerbaijan, Azerbaijan- Providing management consulting to the C-Suite on strategy execution and business feasibilities. - Leading product development and projects in payments, retail finance and transportation.
- Driving innovation pilots, ecosystem-wide transformations, due diligences and new product ventures.
- Orchestrated 10+ ecosystem projects across Banking, FinTech, mobility and transportation, and e-commerce.
Bir EcosystemDevelopment Manager | Ecosystem Development & Special Projects
Oct. 2024Baku, Contiguous Azerbaijan, Azerbaijan- Leading product development and projects in payments, retail finance and transportation. - Driving innovation pilots, ecosystem-wide transformations, due diligences and new product ventures. - Providing management consulting to the C-Suite on strategy execution and business feasibilities. - Orchestrated 10+ ecosystem projects across Banking FinTech, mobility, and e-commerce.
"PASHA Holding" LLCStrategic Project Manager | Ecosystem Development @ Bir Ecosystem CEO Office
Feb. 2024 - Sep. 2024Baku, Contiguous Azerbaijan, AzerbaijanWas managing projects in payments, e-commerce (marketplace) and transportation verticals, as well as developing Bir Ecosystem brand philosophy and architecture. Before joining the team officially helped the Ecosystem Development Head to launch the first e-grocery startup under Holding sponsorship (pilot transferred to BaU) as a launch lead.
BirecosystemStrategic Project Manager | Ecosystem Development
Feb. 2024 - Sep. 2024Baku, Contiguous Azerbaijan, AzerbaijanWas managing projects in payments, e-commerce (marketplace) and transportation verticals, as well as developing Bir Ecosystem brand philosophy and architecture. Before joining the team officially helped the Ecosystem Development Head to launch the first e-grocery startup under Holding sponsorship (pilot transferred to BaU) as a launch lead.
"PASHA Holding" LLCExternal Innovations Lead | Scouting & Intelligence / Events & Experiences
Feb. 2022 - Jan. 2024Baku, AzerbaijanDrove innovation and growth initiatives across multiple fronts: - successfully closing 19 commercial PoCs and over 50 dealflows for portfolio companies; - leading flagship events such as the Innovation Exchange Trips to Silicon Valley and London, as well as the INMerge Innovation Summit, where I managed end-to-end content, logistics, and engagement with 80+ global speakers (including Robin Sharma, Steve Wozniak, JB Straubel, and Chris Barton), 50+ VCs, and 100+ startups. Established strategic partnerships with global organizations such as Plug & Play, managed executive-level collaborations, and supported key programs with IDDA, including investor training and incubation initiatives. Additionally, provided coaching and mentorship to startup teams through Kickbox and the Product Management Excellence Center, while conducting in-depth market analyses that informed strategic decisions and uncovered growth opportunities for portfolio companies.
AkivaBusiness Development Director & Chief Of Staff
Mar. 2021 - Jun. 2022Santa Monica, California, United StatesEdTech WEB3 startup dedicated to the development and education of neurodivergent children. Role: Responsible for shaping and executing the GTM strategy, building and leading the global business development team, overseeing the operations and performance of the business development function, and supporting product development to align market needs with business growth.
McCann WorldgroupProject Manager | Media & Digital
Jun. 2020 - Sep. 2020Baku, Baki, AzerbaijanLed account and project management for Coca-Cola, the agency’s largest global client, ensuring seamless coordination across teams in Azerbaijan and Kazakhstan. Oversaw process optimization, streamlined communications, and guided integrated media planning to deliver impactful campaigns and strengthen client partnerships.
BlueLife AIBusiness Development Executive & Advisor to the Founder
Oct. 2019 - Jul. 2021Andover, England, United KingdomEdTech startup created to boost b2b and b2c tech education with top Udemy instructors and tech influencers. Role: Responsible for building and leading the global sales team, conducting business valuation for investor meetings, developing the company’s website along with business development and growth content. Additionally, supporting the Founder on special projects, including driving the launch of his book and courses across mass media channels.
PwCAdvisory Associate level 2 | Deals | M&A and Valuation
Mar. 2019 - Jun. 2020Baku, Baki, AzerbaijanPortfolio comprised of the following projects:
- Impact study of the mega sports event on the economy of the Azerbaijan Republic.
- Feasibility study for the local Float Producing Plant.
- Update of the long-term financing strategy for the local Oil and Gas company.
- Business valuation of the indicative market value range of 100% equity stake in the local:
1) retail company (supermarket chain, before acquisition); 2) electronic payment company (before acquisition).
PwCAudit Associate level 1 | IFRS | Assurance
Jun. 2018 - Feb. 2019Baku, Baki, AzerbaijanPortfolio comprises the following projects:
- IFRS audit of the local Insurance company.
- IFRS audit of the two international Marine companies.
- IFRS audit of the local Retail company.
- Agreed Upon Procedure audit of the Industrial portfolio of the local Holding.
PwCSenior EA to Country Managing Partner | Strategy & Management
Oct. 2016 - Jun. 2018Baku, Baki, AzerbaijanWorked with the Country Managing Partner and Transformation Leader to drive the firm’s transformation agenda, shaping strategic priorities and supporting the execution of key initiatives across the organization. Contributed to the design and rollout of change programs, ensuring alignment with long-term growth and competitiveness objectives.
PwCSenior Associate, EA to Country Managing Partner | Strategy & Management
Oct. 2016 - Jun. 2018Baku, Baki, AzerbaijanWorked with the Country Managing Partner and Transformation Leader to drive the firm’s transformation agenda, shaping strategic priorities and supporting the execution of key initiatives across the organization. Contributed to the design and rollout of change programs, ensuring alignment with long-term growth and competitiveness objectives.
PwCBilling Administrator and Assistant | Tax and Legal
Jul. 2013 - Oct. 2016Baku, Baki, AzerbaijanServed concurrently as Billing Administrator and Assistant to the Country Managing Partner, balancing financial oversight with strategic leadership support. In the billing function, I optimized invoicing processes, strengthened compliance, and contributed to revenue assurance and cashflow improvement. At the same time, I worked with the Country Managing Partner to shape strategic priorities, and ensure effective execution of key organizational initiatives through cross-functional collaboration and stakeholder alignment.
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