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CroudManaging Partner
Apr. 2025 - Aug. 2025As Managing Partner at Croud, I lead a cross-functional client hub responsible for driving growth, performance, and innovation across some of our largest partnerships. I work closely with senior clients to understand their business goals and deliver strategies that achieve real commercial impact. My focus is on building lasting relationships, ensuring operational excellence, and empowering teams to deliver their best work. I’m passionate about connecting strategy, creativity, and execution to drive measurable results — and about representing Croud in pitches, industry events, and thought leadership spaces.
CroudClient Partner, In-House Solutions
Nov. 2021 - Apr. 2025London, England, United KingdomAs Client Partner, In-House Solutions I lead the teams delivering transformation projects for our clients. This can vary from the design and management of a transformational in-housing programme to supporting brands in addressing short-term resource gaps via access to Croud's on-demand network. All delivered with a deep understanding of clients' challenges that enable the creation of solutions that will transform and enhance their digital marketing operations.
Croud - Performance Marketing Agency of the YearClient Partner, In-House Solutions
Nov. 2021 - Apr. 2025London, England, United KingdomAs Client Partner, In-House Solutions I lead the teams delivering transformation projects for our clients. This can vary from the design and management of a transformational in-housing programme to supporting brands in addressing short-term resource gaps via access to Croud's on-demand network. All delivered with a deep understanding of clients' challenges that enable the creation of solutions that will transform and enhance their digital marketing operations.
Dentsu Aegis NetworkBusiness Partner
Jun. 2019 - Nov. 2021London, United KingdomAs Business Partner I lead the Consult team and the relationship with our shared brands (Carat, Vizeum, iProspect, Dentsu X) and DDL leadership. I develop and build strong upstream relationships with the clients and deliver on client business plans that drive business value. I also lead the continuing development of products and services delivered through the Consult team at Dentsu Aegis.
Dentsu Aegis NetworkBusiness Director - Consult
Jan. 2019 - Jun. 2019London, United KingdomHeading up the Consult Business Solutions part of the Data Consultancy and Solutions department, Dentsu Data Labs (DDL). DDL provide data driven solutions in marketing effectiveness, audience and intelligence, AdTech and MarTech consultancy, performance marketing and customer experience management (CEM) across the entire customer lifecycle. As Consult Business Durector, I provide consultancy services to a range of clients who are looking to deliver digital transformation across their business. This covers inhousing, data and audience strategy, DMP implementation and activation, AdTech and MarTech implementation and integration, Change Management, Marketing Consultancy, Tech Stack Consolidation, Measurement Consultancy and Project Management Delivery.
iProspectSenior Client Development & Delivery Manager
Jul. 2018 - Jan. 2019London, United KingdomWorking as a Senior Client Development & Delivery Manager for Consult at iProspect, my overarching responsibilities are to drive conversations with prospective and existing clients to identify new opportunities and provide hands-on support during client work to successfully manage projects in the marketing sphere. Consult combines aspirational ideas with what works in practice right now, offering workable roadmaps and specialist consulting expertise, grounded in real-world media experience.
iProspectSenior Business Development Manager
Feb. 2017 - Jun. 2018London, United Kingdom
iProspectBusiness Development Manager
Dec. 2015 - Feb. 2017London, United KingdomiProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates. Partnering with clients such as General Motors, adidas, Neiman Marcus, American Express, Hilton Worldwide, The Gap, Nokia, Disney and many others, iProspect has been named the “Best Agency for Performance Marketing” by iMedia, and represents more retailers on Internet Retailer’s Top 500 List than any other agency. iProspect is the first truly global digital performance marketing agency, with 3,000 employees in 78 offices across 50 countries. For more information, visit www.iprospect.com or follow us on Twitter @iProspect. Specialties:
search engine marketing, search engine optimization, paid search advertising, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling Website
http://www.iprospect.com
The Search AgencyBusiness Development Manager
Jan. 2013 - Nov. 2015London, United KingdomThe Search Agency is an integrated online marketing firm with a mission to help marketers make better decisions through the use of data. From the company’s inception in 2002, the core focus has been in Paid Search (SEM), Search Engine Optimization (SEO), and Consumer Experience (landing page optimization, conversion path optimization). The company also offers services in Display Media, Social Media, and Comparison Shopping Management to maximize the effectiveness of integrated online marketing campaigns. The Search Agency is one of the largest and fastest growing search marketing firms, having been named a top-five independent U.S. search marketing agency by Advertising Age. For more information or to schedule a free online marketing audit, visit www.thesearchagency.com or call 888.257.6736.
Specialties
SEO, Paid Search / SEM, Consumer Experience (landing page optimization), Feeds, Display Media, Social Media, Online Marketing Strategy
The Search AgencyBusiness Development Executive
May. 2012 - Jan. 2013London, United KingdomThe Search Agency is an integrated online marketing firm with a mission to help marketers make better decisions through the use of data. From the company’s inception in 2002, the core focus has been in Paid Search (SEM), Search Engine Optimization (SEO), and Consumer Experience (landing page optimization, conversion path optimization). The company also offers services in Display Media, Social Media, and Comparison Shopping Management to maximize the effectiveness of integrated online marketing campaigns. The Search Agency is one of the largest and fastest growing search marketing firms, having been named a top-five independent U.S. search marketing agency by Advertising Age. For more information or to schedule a free online marketing audit, visit www.thesearchagency.com or call 888.257.6736.
Specialties
SEO, Paid Search / SEM, Consumer Experience (landing page optimization), Feeds, Display Media, Social Media, Online Marketing Strategy
THE BIG SHOT - 'The Branded Entertainment Agency"Account Manager
Oct. 2011 - May. 2012London, United KingdomAn integrated agency that specialises in creating, producing, marketing and distributing content across all media platforms. We believe that good content is at the heart of all good marketing and that good content should be freely available
Specialties
Branded content, marketing, advertising, editorial, promotions, audio production, video production, 2D design, media planning, media buying, social media marketing, digital marketing, creative direction, event production, copywriting, art direction
social media academySales Manager
Jan. 2009 - Sep. 2011
Social Media LibrarySales and Client Services Manager
Jan. 2009 - Sep. 201140 Underwood Street, London, N1 7JQSocial Media Library is an intelligent directory of social media contacts categorised by sector, topic and location then ranked based on their influence and relevance with those sectors. It covers blogs, twitter, social networks, podcasts and forums. As Sales and Client Services Manager I handle both new business and existing clients.
Future PublishingSales Executive
Apr. 2007 - Dec. 2008Hired in April 2007. I began work as a Classified Sales Executive on the AV Titles including Home Cinema Choice, What Plasma, What Video and Hi-Fi Choice. Eventually promoted to Sales Executive across all titles before finally being promoted to Senior Sales Executive on What Satellite where I was solely responsible for all adsales on the title.
Left in December 2008 to begin my MA in Screenwriting.
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