Requests
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Kroll (Former Duff & Phelps)Latam Marketing Head
Nov. 2022São Paulo, Brasil- Led the strategic marketing planning for the LATAM region, driving a 20% increase in qualified lead generation and enhancing brand awareness across key markets. - Managed over 20 high-impact events per year, working closely with the BD team, directly contributing to growth revenue in the region. - Optimized Kroll’s digital presence, elevating engagement across social media, website, and email marketing campaigns. - Developed data-driven marketing strategies, aligning sector-specific reports and insights with sales objectives to improve customer acquisition. - Managed PR strategies, crisis communications, and digital marketing campaigns, consistently tracking KPIs to maximize ROI and business growth.
KrollLatam Marketing Head
Nov. 2022São Paulo, São Paulo, Brazil- Led the strategic marketing planning for the LATAM region, driving a 20% increase in qualified lead generation and enhancing brand awareness across key markets. - Managed over 20 high-impact events per year, working closely with the BD team, directly contributing to growth revenue in the region. - Optimized Kroll’s digital presence, elevating engagement across social media, website, and email marketing campaigns. - Developed data-driven marketing strategies, aligning sector-specific reports and insights with sales objectives to improve customer acquisition. - Managed PR strategies, crisis communications, and digital marketing campaigns, consistently tracking KPIs to maximize ROI and business growth.
Vila OlimpiaMarketing and Sales Director
Jul. 2018 - Nov. 2022Vila Olímpia - São Paulo- Directly managed a team of 4 people
- Marketing and sales strategic campaigns development; - New business development; - Network with thousands of international education organizations; - Regional Marketing Promotion; - Sales and After Sales Management; - Online Events promotion in partnership with international schools; - Responsible for the social media content strategy;
- Google and Face ADS campaigns management; - Interfacing with the Canadian Consulate, Australian Embassy and New Zealand Immigration; - Crisis management during the pandemic turning booking cancellations into new business; - Received the award for the best performance agency in 2019
S7 IntercâmbioDiretora de Marketing e Vendas / Sales and Marketing Director
Jul. 2018 - Nov. 2022Vila Olímpia - São Paulo Area, Brazil- 4 direct reports. - Designed and executed integrated marketing and sales strategies, resulting in a 30% increase in new business opportunities. - Managed over 10 successful online events per year, generating hundreds of qualified leads. - Drove Google and Facebook Ads campaigns, increasing leads generation in over 25%. - Established strategic partnerships with government agencies, including the Canadian Consulate, Australian Embassy, and NZ Immigration, to drive international student recruitment. - Navigated crisis management during the pandemic, implementing retention strategies that reduced booking cancellations by 30%. - Recognized with the Best Performance Agency Award (2019) for outstanding growth and revenue generation.
Fanem Medical DevicesMarketing Communications Manager
Oct. 2009 - Nov. 2017Sao Paulo, Brazil- Directly managed a team of 6 people
- Structuring the marketing department and its processes; - Implementing corporate guidelines; - Brand image and institutional communications management; - Media strategies development; - Performing customer satisfaction and market research; - Multidisciplinary team management to implement CRM; - Coordinating more than 40 annual national and international events ; - Product launches; - Performing sales and incentive campaigns; - Training program development resulting in more than 5.000 people trained/year;
- Creation and maintenance of communication channels with representatives, employees and clients; - Identifying key sponsorship opportunities as well as the use of fiscal incentives in association to the brand - Insertion and management of the company in the social media; - Defining strategic activities with PR, press and marketing communications agencies; - Research and analysis of market in India before implementation; - Interfacing with governmental agencies, chambers of commerce and associations.
Fanem Medical DevicesGerente de Marketing / Marketing Manager
Oct. 2009 - Nov. 2017São Paulo Area, Brazil- 6 direct reports. - Structured and led the marketing department, establishing processes and corporate guidelines to enhance brand consistency. - Directed multichannel marketing campaigns, overseeing digital presence, PR, and advertising strategies to expand market reach. - Designed and executed digital marketing campaigns increasing lead generation in over 50%. - Conducted customer satisfaction and market research, aligning product positioning and sales strategies with industry demands. - Led the Sales Force CRM implementation project, streamlining customer engagement and sales enablement. - Managed and executed 20+ national and international events annually, driving product visibility and revenue growth. - Launched multiple new products in the medical devices sector, strengthening Fanem’s market leadership. - Developed and led sales incentive campaigns, sponsorships, and training programs to boost commercial performance. - Established government and trade association partnerships to maximize market penetration and international expansion.
Brazilian Medical Devices Manufacturers AssociationMarketing Manager
Nov. 2007 - Sep. 2009São Paulo Area, Brazil- Elaborating the promotion project of the Health Devices sector; - Project management in partnership with the government agency Apex-Brasil designed to attend more than 150 companies; - Budget management (R$ 12 million /year); - Marketing and communications strategic plan development; - Financial project management; - Monitoring market and performance indicators; - Planning and conducting international media campaigns; - Building the brand "Brazilian Medical Devices"; - Organizing and promoting the Brazilian country pavilion in more than 10 international exhibitions per year; - Organizing round table meetings and other events in order to promote business between Brazilian companies and companies worldwide; - Coordinating company training programs; - Received the Apex-Brasil award for the largest number of companies included in the project.
ABIMO - Brazilian Medical Devices Manufacturers AssociationGerente de Marketing / Marketing Manager
Nov. 2007 - Sep. 2009São Paulo Area, Brazil- Led a R$12 million/year marketing project in partnership with Apex-Brasil, supporting over 150 medical device companies in international market expansion. - Developed and executed a global branding strategy, establishing the "Brazilian Medical Devices" brand in key international markets. - Managed marketing KPIs and financial project oversight to optimize ROI and funding allocation. - Orchestrated 10+ international trade shows annually, including the Brazilian Pavilion, enhancing industry recognition and export opportunities. - Led international PR campaigns, strengthening Brazil’s positioning in the global medical devices sector. - Conducted executive training programs for member companies to refine their international marketing strategies. - Recognized with the Apex-Brasil Award for successfully onboarding the highest number of companies into the export promotion project.
Arab Brazilian Chamber of CommerceMarketing Communications Coordinator
Jan. 2001 - Nov. 2007São Paulo Area, Brazil- Directly managed a team of 8 people
- Marketing and communications campaigns management; - Branding for events and services; - Planning and coordinating more than 30 annual events in Brazil and abroad; - Coordinating the North Africa Trade Mission leading 28 companies which have achieved US$ 3 million in business and another US$ 35 million in future agreements; - Organizing and promoting the Brazilian country pavilion in international exhibitions; - CRM Implementation; - Sponsorship opportunities analysis; - Planning and conducting international media campaigns; - Promoting the image of Brazil and Brazilian companies in Arab countries and vice-versa; - Implementing a virtual database about the Arab Countries with easy access to Brazilian companies; - Interface with the press, advertisement agencies, associations, embassies and government.
Arab Brazilian Chamber of CommerceCoordenadora de Marketing e Comunicação / Marketing and Communications Coordinator
Jan. 2001 - Nov. 2007São Paulo Area, Brazil- 8 direct reports. - Led branding, marketing, and communications strategies to strengthen trade relations between Brazil and Arab countries. - Directed 30+ annual events in Brazil and abroad, boosting business networking opportunities for Brazilian exporters. - Coordinated the North Africa Trade Mission, facilitating $3 million in immediate business and securing $35 million in future agreements. - Managed international PR and media campaigns, increasing Brazilian business visibility in Arab markets. - Spearheaded the implementation of a CRM system, optimizing client relationship management and business intelligence. - Identified and secured strategic sponsorships, strengthening the Chamber’s financial sustainability. - Established strong relationships with government agencies, embassies, trade associations, and media partners to promote Brazilian businesses internationally.
Intch is a Professional Networking App for the Future of WorkSee more people like MEIRE RAQUEL on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
15
Diretor Comercial @ GD Imóveis
22
Sócio proprietário @ Grupo Harp
27
Project Manager (PMP) | Process Improvement, Onboarding & Workflow Optimization
245304 people
16
Head of Communications and Marketing @ Instituto Cordial
15
Brand Manager
21
Creative Director