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Work Background
ARTHAOSCopywriter
Jul. 2023 - Jun. 2024Melbourne, Victoria, AustraliaAt ARTHAOS, I worked as a creative copywriter, creating content for client websites, ad campaigns, social creatives and branding documentation. My role was to take the initial concept and turn the idea into a workable campaign that could be used across website copy, social ads, search ads, email campaigns and more. I also used to work with the branding team, creating new and current business ideology from a branding perspective, looking at tone of voice, branding pillars, mission, vision and more. I also managed another team member, who assisted in the content creation for website copy and blogs. My role was to edit and upload their work to the content management systems and provide feedback when necessary.
Root to RiseBusiness Founder | Wordsmith | SEO Expert | Creative Branding | Client Management
Aug. 2021GlobalI have almost a decade of experience in marketing, specialising in copywriting, on-page SEO and crafting brand identities. Intertwining my project management and client services skills is the cherry on top! I believe I have the expertise and energy to help you create exactly what your brand needs. I just re-branded my business, focusing on the things I do best - unique foundational solutions that nurture business growth. When you have fertile soil, growth is inevitable. At Root to Rise, our philosophy lies in freedom for all; everyone should have access to a life that fuels their soul with a business that suits their lifestyle and empowers their vision. By getting grounded in the intention of your business, we work alongside you to usher your brand towards the growth you seek. My new business direction was born through a desire to help others live their lives unburdened by the rigidity of the typical 9-5 life. Whatever crossroads you’re at, I get it – because I was there. Now, I'm successfully helping others step firmly onto their own path - whether that’s through one-off marketing projects, re-branding a budding business or helping you figure out how to make it as a freelancer. Root to Rise offers an abundance of custom solutions, including: 🌿SEO
🌿Copywriting and editing
🌿Social Media Management + Strategy
🌿Mentorship for creatives + would-be business owners
🌿Project management
🌿Creative & Foundational Branding Get in touch at root-to-rise.co to find out more, or shoot me a dm. I can't wait to work with you!
Inspired Thinking Group (ITG)Digital Project Manager
Aug. 2018 - Aug. 2021Birmingham, United KingdomAt ITG, my skillset grew significantly since joining the business. I was responsible for managing projects from their initial kick-off stage to completion, with a mixture of both Project Management and Account Management elements to my role thrown in for good measure. I managed clients in a range of sectors, from automotive to recruitment to e-commerce, and worked on a range of resource-based projects from social to paid media to emails, which helped grow my knowledge and improve my project and account manager skills.
Ricemedia UKSearch Account Manager
Jan. 2018 - Aug. 2018Birmingham, United KingdomSince moving back to the UK in December 2017, I worked as an Account Manager at Rice Media. My role involved having full responsibility of sculpting search client strategy, executing tasks and building client relationships across a variety of industries for all of my clients. My client portfolio consisted of 14 clients, all of which had strategies devised, tasks completed and hours managed by myself and members of resource. I was responsible for delegating tasks to the wider team and, when needed, completing some of these tasks myself. My main responsibilities were:
- Devising client strategy for a range of businesses across multiple sectors for search.
- Managing resource team to complete tasks in a timely manner.
- Regularly presenting to clients, showcasing work and reporting back improvements on their performance.
- Reporting and implementing work conducted by resource team.
Dentsu Aegis NetworkOwned Media Performance Manager
May. 2017 - Dec. 2017Auckland, New ZealandAfter being promoted to Owned Media Performance Manager, my role evolved to manage four singular clients of my own. Working across ecommerce, insurance and power clients, I have grown my skills as a leader, both internally and with externally. I run regular training sessions across the agency, as well as running regular QBR’s and monthly meetings with my own clients, and the wider team. I am confident in leading client strategy and pitches, with a love for presenting and writing. I’ve been involved in University Lectures, writing for the wider agency’s online blog, as well as leading clients to successful improvements across all aspects of SEO, running and executing tasks singularly and as a team.
Dentsu Aegis NetworkSEO Digital Performance Analyst
Mar. 2017 - May. 2017Auckland, New ZealandUpon completing a year at iProspect Stafford, I made the decision to transfer to the New Zealand office of Dentsu. When I arrived in New Zealand, I was working as an analyst, completing tasks across multiple clientele and industries. After just under two months in my role, I was promoted to Owned Media Performance Manager, due to the responsibilities and requirements the role entailed.
iProspectOwned Media Analyst
Feb. 2016 - Mar. 2017StaffordAfter a semester of University I didn't really enjoy, I decided to undertake an apprenticeship at iProspect. During this apprenticeship, I was given the opportunity to train across all aspects of Search, including Paid, Organic, Social and Display. I decided to pursue SEO, as the creativity and challenges it provided excited me (and still do!). I worked as part of a London based team from a Midlands location, managing retirement, fitness, insurance and real estate clients. I worked across multiple teams, with a flair for learning and development. I was lucky enough to work alongside different skillsets, where I learnt a lot about engagement and content amplification, and the role other channels have to play in client’s performance. I am very confident working with multiple channels, and understanding how we can work as one to produce the best results possible.
StarbucksBarista
Jan. 2015 - Jan. 2016StaffordI worked at Starbucks for just over a year after returning from studying in New Zealand. Working as a barista taught me a lot about teamwork, working with a variety of people from different backgrounds, as well as handling customers. I believe I have great people-skills and this position only reinforced those.
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