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Work Background
Innovo GroupMarketing & Communications Manager | Innovo Build Egypt
Dec. 2022
Lazib Inn Resort & SpaDirector of Marketing, Communication and Business Development
Dec. 2020 - Dec. 2022RemoteCreate, develop and manage yearly strategic integrated marketing and communication plans
Enhance revenue streams performance and maximize profitability.
Remodel brand strategy and formulate brand personality; Improve brand performance across all marketing and communication channels.
Set the digital marketing campaigns strategies, including web, SEO, email, social media and display advertising.
Redefine target audience, enhance customer service strategy and identify new potential markets
Create Standard Operating Procedures. (SOP’s) and remodel organization performance strategically and operationally
PwC Middle EastMarketing and Communication- Egypt Country Lead
Nov. 2017 - Nov. 2020EgyptCreate full-fledged integrated internal and external marketing and communication strategy Lead, implement and execute internal and external communications campaigns
Boost Egypt office media exposure regionally and support regional partners in media exposure
Identify and evaluate media and press opportunities
Become a business advisory to Cairo office leadership Set new standards for events across the region
The John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible BusinessCommunication and Publications Officer
Dec. 2014 - Oct. 2017Design communication strategy in alignment to center’s strategic transformation
Structure the communication department and recruit a team Redefine and identify internal and external stakeholders.
Manage, lead, implement and execute online and offline communications campaigns and regional events internally and externally Develop and maintain classified structured regional databases and library for digital library for center’s branding material
Manage, lead and execute key regional events
ConsultantRegional Marketing Communication Consultant (Project Based)
Apr. 2013 - Nov. 2014Provide a detailed marketing communications manual in alignment with the business model
Recommend communication strategies using appropriate vehicles to achieve business objectives
Develop brands core messaging based on the value proposition.
Develop practical implementation plans that consider cultural diversity
Set measurements and evaluation processes manual
Delegation of the European Union to EgyptProgram Officer- Media & Visibility (Project Based)
Nov. 2012 - Mar. 2013EgyptAssist in the Communication & Visibility of the EU-Egypt cooperation projects / programmes Ensure that the EU-funded operations conform to the EU Communications & Visibility EU guidelines Work closely with EU funded projects' team to ensure their adherence to the Communications & Visibility guidelines in all programmes. Manage the production of the EU visibility material
Landmark GroupDeputy Marketing Manager
Sep. 2011 - Oct. 2012EgyptContribute in the strategic planning of the annual or long term Egypt’s marketing plan
Manage marketing budget and identify advertising opportunities
Building consolidated media list and maintain media relations Overseeing and implementing marketing campaigns Support the marketing Manager in setting department objective
Work closely with brands managers to carry out campaigns
TBWA\WorldwideSenior Public Relations Account Executive
May. 2009 - Aug. 2012Set a positive profile and reputation based on the client's corporate identity, position and image. Identify industry and market trends, conduct competition analysis to prepare 360 degree market evaluation
Build and maintain relationship with key stakeholder and media representatives Prepare media kits Create and develop client’s monthly media monitoring reports.
Lead client’s projects and assist in client’s BTL and ATL campaigns
Assisted and managed key clients events like [BMW, Philips HealthCare, Pepsico Tomooh, LG, Nokia Siemens Networks]
Center for International Private EnterpriseProgram Assistant, Communication and Information
Mar. 2007 - Apr. 2009CairoUpdate and maintain a comprehensive regional database for MENA region
Update and maintain three Arabic websites (www.cipe-arabia.org; www.hawkama.net; www.efham.net)
Maintain library for digital library for CIPE publications, conferences audios and videos for Egypt and MENA region
Ensure quality control for all CIPE Arabic publications before publishing and printing
Distribute CIPE’s Economic Reform Journal to MENA region Produce a monthly statistics report for all Arabic websites and issue recommendations to increase outreach.
Prepare a monthly electronic newsletter and handle electronic distribution to more than 10,000 regional contacts
Assist in all business conferences. workshops and roundtable
Petro-Trade for Petroleum Trading ServicesExecutive Research Secretary
Oct. 2005 - Feb. 2007Cairo
Innovo Group
Lazib Inn Resort & Spa
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