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Work Background
Oni StudiosMarketing Director
Jan. 2024Austin, Texas, United States• Lead multi-platform marketing strategy for a creator-led media company driving millions of monthly impressions across TikTok, Instagram, X, and Discord. • Oversee campaign development, creator partnerships, and social strategy for SypherPK and other creators. Partner cross-functionally to align campaigns, creative, content, and production timelines.
• Scaled SypherPK’s ecosystem to over 6M+ social followers and 600M+ annual impressions across social platforms.
• Direct up to six-figure sponsorships and influencer marketing campaigns, partnering with brands like Redbull, Lenovo Legion, PlayStation, Dunkin, and Alienware. Optimize creative output through insights and engagement KPIs to deliver integrated activations.
Oni StudiosMarketing Manager
Jun. 2022 - Dec. 2023Austin, Texas, United States• Managed social and content campaigns from ideation through launch, collaborating with production, partnerships, and design to execute across multiple channels.
• Drove multi-campaign rollout strategy supporting creator partnerships and e-commerce brand initiatives.
• Oversaw influencer campaigns for high-profile launches including SypherPK’s Fortnite Icon Series and Metal Umbrella x PacSun collaboration.
• Developed cross-platform creative assets and briefs to align teams on brand voice and objectives.
Oni StudiosMarketing Operations Manager
May. 2020 - May. 2022Austin, Texas, United States• Built foundational workflows and tools that scaled Oni Studios’ marketing department. • Oversaw creative timelines, content approvals, and campaign delivery for YouTube and social teams.
• Created scalable marketing systems that improved delivery speed and reduced project overlap.
• Supported early brand partnerships and campaign planning for SypherPK’s media growth initiatives.
OneIMS - Integrated Marketing SolutionsSocial Media Coordinator
Jan. 2020 - May. 2020
Laura Hurtado PhotographyFreelance Photographer
Jan. 2014 - Apr. 2019Naples, Florida Areao Consulted with hundreds of clients to discuss preferences, styles, and ideas for commissions
o Developed marketing and sales strategies to maximize business success and new client acquisition through the use of 6 brand ambassadors o Personally coordinated all aspects of shoots such as: prop set up, location scouting, photographing clients and post processing images
o Developed consistent imagery and style that boosted brand recognition within target markets
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