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NEO for Digital GrowthCommercial Director
Aug. 2023Cairo, EgyptAs Commercial Director at NEO for Digital Growth, I lead the company’s commercial and partnership strategy across its fintech and digital ecosystems — driving innovation, strategic alliances, and market expansion. My role bridges business strategy with technology execution to create scalable, data-driven solutions that empower merchants, partners, and consumers alike. Core Mandate - Define and execute growth strategies across NEO’s key streamlines: NEO Pay, NEO Digital, NEO Business, and NEO Gamerz.
- Lead strategic alliances with major corporations, fintech providers, and telecom operators to strengthen market presence and accelerate platform adoption.
- Oversee commercial modeling, pricing, and partnership structures to ensure sustainable profitability and operational excellence.
- Collaborate with technology and product teams to translate commercial goals into market-ready innovations. Key Achievements - Built the foundation of a comprehensive loyalty and rewards system, setting backend algorithms for points, vouchers, and cashback while ensuring a seamless user experience.
- Led the commercial rollout of NEO Pay Plus POS, securing and managing partnerships with the POS provider and top telecom operators for SIM provisioning and nationwide deployment.
- Forged a strategic partnership with E& Egypt, integrating E& Cash Wallet into NEO Gamerz to enable in-wallet gaming purchases with exclusive discounts.
- Designed profitability and transaction models for the NEO Gamerz marketplace, optimizing margins and discount structures.
- Supported NEO’s growth into an omni-channel digital hub, merging fintech, loyalty, and advanced business solutions under one ecosystem.
COWPAYCommercial Director
Feb. 2023 - Jul. 2023Cairo, Egypt- Develop, plan and implement commercial plans and strategies - Perform market research and analyze threats and opportunities
- Implement new customer acquisition strategies
- Manage existing client relationships
- Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service - Establish and manage long-term relationship with stakeholders
- Track, measure and analyze commercial metrics using KPIs
- Manage and track expenditures, financial goals and budgets
- Manage and execute all Marketing activities digital, ATL and BTL
- Coordinate with agencies and external stakeholders to implement Company's Marketing Strategy
- Heading Strategic Partnerships with relevant stakeholders in different supporting functions to the payments industry
HuaweiBusiness Development Manager
Jan. 2021 - Jan. 2023Cairo, Egypt- Onboarding all banking and telecom applications in Egypt to HUAWEI new AppGallery store
- Onboarding different accounts on Huawei Ecosystem platforms like Huawei Ads and
Petal search
- Managing the onboarding process from commercial and technical perspectives
- Initiate and execute accounts plan pre and post onboarding on AppGallery
- Managing operational resources to boost Apps performance on AppGallery
- Managing and executing co-branded campaigns with Banking and Telecom accounts to push on Apps performance and boost HUAWEI devices sales
- Cooperation with on boarded accounts on HUAWEI CLOUD’s different products like AppGallery, Ads, Cloud storage, Petal Maps and Petal Search
- Integrating with current accounts on HUAWEI’s new operating system HARMONY OS
DsquaresBusiness Development & CRM Sector Senior Manager
Jan. 2020 - Jan. 2021Giza, Al Jizah, Egypto Responsibilities for Business Development Role:
- Develop industry penetration strategy and identify gaps and opportunities - Responsible for the Sector P&L, both locally and Internationally
- Creates the Quarterly BD pipeline plan, for both local and International clients and acts upon it
- Initiates client leading in both local and International Markets
- Aligning with his/her support teams, consisting of an Account Manager, CRM Local/International Manager, Pre-Sales Analyst, etc.) - Follow- up on new business opportunities and setting up meetings - Closing deals with target clients and achieving set KPIs - Planning and preparing presentations for specific targeted clients - Studying target Industry reports for specific target accounts prior to approach or meeting setting - Giving feedback on the development of marketing proposal templates - Working with all internal stakeholders (legal, finance, service delivery, partnerships, etc.) - Meet the business objectives and achieve the department overall targets o Responsibilities for Client Relationship Management Role:
- Directly managing & overlooking the relationship of selected Dsquares clients of different industries in Egypt and regionally.
- Set & execute CRM strategy that ensures achieving the different KPIs of each program. - Build & enhance clients’ relationships and addressing enhancement & growth opportunities.
- Set loyalty programs’ calendar of activities based on the performance of each program.
- Tracking the loyalty programs’ performance in terms of reporting and customers’ behavior analysis.
- Executing reports based on the consumer and customer’ behavior to share relevant insights to clients. - Introduce relevant new initiatives & tactical promos for existing loyalty programs based on analyzing the market & program’s performance. - Collaborate with different internal teams to introduce effective enhancements & features to the loyalty & rewards programs.
DsquaresBusiness Development Senior Manager
Jul. 2018 - Dec. 2019Giza Governorate, Egypt- Develop industry penetration strategy and identify gaps and opportunities - Responsible for the Sector P&L, both locally and Internationally
- Creates the Quarterly BD pipeline plan, for both local and International clients and acts upon it
- Initiates client leading in both local and International Markets
- Aligning with his/her support teams, consisting of an Account Manager, CRM Local/International Manager, Pre-Sales Analyst, etc.) - Follow- up on new business opportunities and setting up meetings - Closing deals with target clients and achieving set KPIs - Planning and preparing presentations for specific targeted clients - Studying target Industry reports for specific target accounts prior to approach or meeting setting - Giving feedback on the development of marketing proposal templates - Working with all internal stakeholders (legal, finance, service delivery, partnerships, etc.) - Meet the business objectives and achieve the department overall targets
DsquaresBusiness Development Manager
Dec. 2016 - Jun. 2018Smart Village- Develop industry penetration strategy and identify gaps and opportunities - Responsible for the Sector P&L, both locally
- Creates the Quarterly BD pipeline plan, for both local and International clients and acts upon it
- Initiates client leading in local Markets
- Aligning with his/her support teams, consisting of an Account Manager, CRM Local/International Manager, Pre-Sales Analyst, etc.) - Follow- up on new business opportunities and setting up meetings - Closing deals with target clients and achieving set KPIs - Planning and preparing presentations for specific targeted clients - Studying target Industry reports for specific target accounts prior to approach or meeting setting - Giving feedback on the development of marketing proposal templates - Working with all internal stakeholders (legal, finance, service delivery, partnerships, etc.) - Meet the business objectives and achieve the department overall targets
Four Seasons Hotels and ResortsCatering Sales Manager
Feb. 2016 - Nov. 2016Four Seasons First Residence
Kempinski HotelsCorporate Events Sales Manager
Mar. 2015 - Feb. 2016- Direct receipt, qualification and coordination of event & group requests - Handle requests according to the relevant standards within a maximum of 5 (business) hours of its receipt.
- Ensure the ideal and most effective utilisation of the meeting and conference rooms.
- Carry out site inspections with potential MICE clients in coordination with the Field Sales department.
- Realise up sell possibilities to meet and surpass Group & Event budget goals.
- Thoroughly input, supervise and maintain the requests in the Opera S&C System according to the data input standards.
- Create activities to ensure ongoing maintenance of bookings.
- Generate proper proposals and contracts.
- Follow up on sent out proposals within 24 hours (1 working day) to ensure the client has received the information and to clarify possible questions and issues.
- Handle the enquiries until conversion to definite bookings including negotiation, contracting, and site inspection.
- Handle the enquiries until conversion to definite bookings including negotiation, contracting, and site inspection before handing over to the Event Manager (or to the Group & Event Coordinator). - Review monthly results and forecasts to recommend and execute activities required to ensure the hotel increases the market share and maximises its revenue.
- Ensure a proper handover of the converted business to the Event Manager / Group & Event Coordinator with all relevant information forwarded.
- Introduction of the Event Manager / Group & Event Coordinator to the client.
- Conduct exit interview with important customer after their event – asking for future business.
- Conduct regular competition checks.
- Review monthly results and forecasts to recommend and execute activities required to ensure the hotel increases the market share and maximises its revenue.
- Further administrative tasks and other possible assigned duties.
- Performs any other duties as assigned to them by management.
Four Seasons Hotels and ResortsCatering Sales Manager for Social Events
Mar. 2014 - Feb. 2015
Four Seasons Hotels and ResortsNight Manager
Mar. 2012 - Mar. 2014- Oversee and supervise entire Hotel operation during the Night shift
- Meet and greet VIP arrivals
- Meet with all Night Shift Department Heads to update with current hotel activities and distribute duties
- Prepare next day VIP arrivals
- Prepare same day and next day figures (Arrivals, departures, average room rate, occupancy, rev par, hotel revenue, forecast and budget)
- Meet with hotel General Manager to brief about the Night Shift
- Meet with the Hotel Management including the General Manager to brief about the day highlights
Four Seasons Hotels and ResortsAssistant Front Office Manager
Mar. 2010 - Feb. 2012
Four Seasons Hotels and ResortsFront Desk Supervisor
Feb. 2008 - Feb. 2010
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