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Work Background
Samphire CommunicationsPR Director
May. 2025
Samphire CommunicationsFreelance Public Relations Consultant
Mar. 2023 - Aug. 2025United Kingdom
Sefton Breastfeeding SupportVolunteer
May. 2021 - Aug. 2025Sefton, England, United KingdomBreastfeeding Peer Support Ambassador with Sefton Breastfeeding Support service. Fully trained by Merseyside NHS IBCLCs and actively running a weekly support group. Also further trained in general infant feeding and participating in an ongoing academic study into peer support.
Samphire CommunicationsAccount Director
Aug. 2017 - Apr. 2020London, United Kingdom
Sauce CommunicationsAccount Director
Jan. 2016 - Jul. 2017London, United KingdomHaving quickly progressed during four years at this lifestyle agency; employed as an account director for 18 months, directly managing a team of two. Directing numerous accounts within the hospitality sector, handling consumer and trade PR for independent restaurants, bars and larger hospitality groups through considered and creative strategy development and execution. Campaigns include strategic approaches to restaurant launches, tactical campaigns and partnerships, alongside press office responsibilities for retained clients and profiling for chefs, restaurateurs and other talents. Working closely with an internal marketing and digital team to deliver a full-service approach. Together the team secured high volumes of media coverage, on and offline and with broadcast media. Media contacts are strong and wide reaching within food, lifestyle, luxury, travel and hospitality trade sectors, alongside bloggers and social media influencers. Acts as the key client contact having built strong and trusted working relationships; working to meet briefs, maintain budgets and deliver results. Excellent track record in new business development, with strong pitching and presenting skills. Client experience: Jason Atherton and The Social Company, D&D London, InterContinental Hotels, Four Seasons Hotels, LIMA London, Restaurant Associates, Busaba Eathai, Glynn Purnell, Shake Shack, Bone Daddies group.
Sauce CommunicationsAccount Manager
Jan. 2015 - Dec. 2015
Sauce CommunicationsJunior Account Manager
Dec. 2013 - Dec. 2014
Sauce CommunicationsPR Account Executive
Apr. 2013 - Dec. 2013
EdenCancanPR Account Executive
Aug. 2012 - Mar. 2013LondonInitially employed on a short-term freelance basis within the Digital team, undertaking digital, online PR and social media work across all the company’s clients, this progressed to a permanent position within the Media and Entertainment team. As Account Executive, handled media relations as part of a small, busy team across a variety of media and entertainment, charity, fashion and lifestyle consumer accounts. Clients included BBC Children in Need, MTV, Comedy Central, Liz Earle, Kensington Roof Gardens, The Perfume Shop, Lipsy, Ocean Beach Ibiza.
Southport Rocks Music FestivalVoluntary Social Media Co-ordinator
Jan. 2011 - Jun. 2011Assisted with local charity fundraising event, managing social media to announce a re-brand and promote the event.
Jedi Music FestivalVoluntary PR Support
May. 2010 - Aug. 2010Volunteered for local charity fundraising music festival to assist with PR. Built and managed social network presence to increase local awareness of the event. Created a press release and press kit for the event and approached media contacts to secure online, local print and broadcast coverage, including interviews with headline act The Automatic. Acted as a spokesperson for the festival, interviewed on air by BBC Radio Merseyside prior to the event.
CMP EntertainmentPR & Social Media Executive
Mar. 2010 - Jul. 2011LiverpoolPromoted to PR Executive, to handle all in-house PR matters, on both a regional and national level, managing a busy press office. Management of in-house PR included; writing and issuing press releases, media relations and coverage generation, co-ordinating press schedules, interviews and photo-calls, evaluating all media coverage and archiving press cuttings, arranging ticketing competitions and promotions with venues and media, securing local media partnerships for Liverpool Summer Pops Festival, hosting media launches and charity events, co-ordinating on-site media relations at events, and management of company website and social media pages.
Managed a large media database of regional news and national music contacts, building strong media contacts, leading to key coverage generation. An external PR agency would support ad-hoc project basis, acted as day-to-day contact, managing and directing agency activity in accordance with ticket sales, ensuring the agency’s performance met agreed deliverables. Worked across-regions, overseeing PR for extensive US tours, liaising with local press offices to provide production press kits and co-ordinate telephone interview schedules ahead of the tours.
During this projects included the Liverpool Summer Pops Festival, including sell-out shows from Crosby, Stills and Nash, Deacon Blue, and Rod Stewart, and the charity fundraising event Beatles Day, and tours included Paul Carrack, and Bill Wyman’s Rhythm Kings.
CMP EntertainmentEvent Co-ordinator / Administrator
Sep. 2008 - Mar. 2010As part of a team of Event Co-ordinators, successfully organised tours and events, liaising with venues, artist management, agents, and technical contractors, to oversee tours from booking and promotion, to performance, and settlement. Oversaw tour accounts, arranging cash payments for tour expenses and guaranteed payments to venues, and managed budgets. Assisted with advancing venues for events, providing venues with all necessary contracts and riders, assessing where outside technical equipment and contractors would be required, and booking accordingly. Ad-hoc management of events on-site, as a company representative. Liaised with graphic designers and printers, to produce tour itinerary documentation, for lengthy UK and worldwide tours, compiling all content information, collating travel, event and production details, and interpreting venue technical specifications. Recognising the need for a digital presence for the Liverpool Summer Pops Festival, set up a number of pages for the festival across social media platforms. Managed all page content and activity to promote events. Social networking proved to be a vital promotional tool for the festival; further use of digital marketing and PR was subsequently rolled out across many CMP promoted events. Co-ordinated the last tour for the late John Martyn whilst holding this position; additional events included tours for Steve Earle and Joan Armatrading.
CMP EntertainmentAdministrator / Team Assistant
May. 2007 - Sep. 2008In a busy and varied role, assisted across the company on varying levels, gaining invaluable events experience. As administrator to the team, undertook general administrative duties, managed a busy switchboard and reception desk. Supported all departments, including PR, marketing, event planning, logistics, ticketing and accounts. As assistant to the Managing Director, handled diary management, organised travel, and processed paperwork and correspondence. Holding full responsibility for the operation of the company’s online store, processed and fulfilled orders, kept order history and stock records, keeping check of stock quarterly, and arranging further CD and DVD production when necessary. As a ticketing assistant, performed a weekly ticket sales report, contacting ticket agents and venues, collating all sales information in a complex Excel spreadsheet to then present to the company. In this small business setup, assisted in all departments as required, recognising where assistance was needed and acting accordingly. By holding such a varied position, gained experience in every aspect of concert promotion and the events industry, in first year of graduate employment.
EMI RecordsMarketing & PR Internship
Aug. 2006 - Sep. 2006Prior to graduation, undertook a month-long work placement at EMI Records, assisting in various departments, namely marketing, PR, promotions and digital media. Wrote promotional copy, which was published on The Raft, the then EMI artist news website. Assisted with production of a radio advertisement for a new release.
Caterforce GBReceptionist / Office Administrator
Jun. 2005 - Sep. 2005General office assistant in a busy employment agency, including some recruitment responsibilities and liasing with event organisers, providing them with catering staff.
PCC, SkelmersdaleOffice Administrator
Mar. 2004 - Sep. 2004Working on a contract for The Co-operative Bank. Duties included: Data inputting, handling customer enquiries, mail shots, filing, and general office duties.
Delmas UKReceptionist
Dec. 2003 - Jan. 2004Duties included: Answering telephones (switchboard operation), mail duties (incoming and outgoing), sending faxes, welcoming visitors, other basic admin responsibilities.
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