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Work Background
Julia Fawcett Marketing LimitedMarketing Consultant
Aug. 2012LondonRecent projects showing breadth of support across strategy, content, digital, design, and delivery. I work flexibly across sectors, adapting to clients' goals, teams, and ways of working *Boutique Law Firm* Flexible Marketing Support - Managed events, webinars, promotion, and follow-up - Oversaw LinkedIn content strategy and posting - Produced and edited video content - Managed legal directory submissions and newsletters - Designed branded materials and maintained website - Built BD tracker and led CRM onboarding Result: Modernised marketing infrastructure; improved client comms; streamlined BD tracking and brand consistency. *International Financial Services Provider* LinkedIn Strategy & Adoption - Created business and personal branding - Delivered adoption training and structured content calendar Brand Rollout - Updated marketing materials to reflect new branding - Delivered refreshed service sheets, templates, and newsletters Result: Cohesive cross-channel branding; boosted internal confidence and LinkedIn usage. *Global Specialist Recruiter* Strategic Marketing Support - Launched flagship research campaign - Managed events, awards submissions, and design - Created briefing docs and MI reports - Designed print and digital campaign assets Result: Positioned brand as sector leader; raised visibility via awards; improved reporting and stakeholder engagement. *Business Consultancy Startup* Launch & Setup Support - Developed brand-aligned content and pitch decks - Defined ICPs and onboarding materials - Supported LinkedIn ads and website messaging Result: Enabled fast, professional go-to-market; strengthened early-stage presence. *Premium Workplace Coffee Provider* LinkedIn Optimisation - Refined profiles and built 8-week content plan Lead Generation Campaign - Defined ICPs, segmented leads, built 8-touch nurture - Created outreach strategy and BD support materials Result: Increased outreach engagement; enhanced BD digital presence and lead quality.
The Risk Advisory GroupMarketing Manager
Sep. 2011 - Aug. 2012I streamlined marketing processes and implemented new initiatives to improve the service the team provided. Specific responsibilities included, championing the CRM system - assisting with firm-wide adoption of the new system which had been introduced just before I started, managing an increasingly busy events schedule, producing marketing related publications (including introducing updated branding), assisting with RFPs and proposal documents and managing the firm’s online presence, including the websites and social media outlets.
Blick RothenbergMarketing Manager
Jan. 2007 - Sep. 2011Blick Rothenberg is a leading, independent firm of chartered accountants with over 20 partners and around 200 staff. In this broad role, I oversaw all marketing activities within the firm, providing support to partners with business development activities, implementing marketing campaigns, assisting with PR activities, managing the firm’s CRM system and producing all marketing communications from newsletters and brochures to maintaining the firm’s websites. Specific achievements in my time at Blick Rothenberg include the introduction of a successful social media strategy, redesigning and launching of new websites, implementation of processes and controls to ensure effectiveness of the CRM system and the successful launch of a subsidiary company.
JeffersonsMarketing Assistant
Jun. 2006 - Dec. 2006
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