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Work Background
Entrepreneur in Residence
University of Central FloridaEntrepreneur in Residence
Feb. 2025Modified The Factory, developed at MOA Ventures, into a framework integrating the university’s centers, institutes and other innovators, with startup creation, acceleration, and corporate partners. Evangelized the vision and initiated collaboration among Technology Transfer, Corporate Partnerships, Advancement, Alumni Engagement, and the Colleges of Business and Engineering to align support for start-up acceleration activities under a shared strategic direction. As business lead for UCF faculty, advanced university IP into pilots with Tip of the Wedge customers to validate product–market fit, prepare for SBIR funding, and create investor-grade ventures. Engaged corporate partners and investors to align startup development with industry demand and strategic capital. Outcome: Designed the framework for a scalable, market-driven commercialization ecosystem that strengthens the link between research, industry, and venture creation.
Partner
MOA VenturesPartner
Aug. 2019 - Aug. 2024Florianópolis, Santa Catarina, BrazilCo-founded and led a technology venture accelerator and fund focused on digitalizing the real economy through strategic investments in Internet of Things, AgTech, Smart Cities, Electric Mobility, and Smart Factories. Built a bridge between startups and multinational corporations, enabling them to create transformational innovation and market disruption. . Investor Engagement: Secured investment from multinational corporations by illustrating how engaging with startups could enable them to lead transformational innovation in their markets. Methodology-Driven Innovation: Developed and implemented The Factory, a proprietary methodology to discover, select and accelerate early stage technology ventures. Investment Thesis: With C-Level executives, led the creation of investment strategies targeting startups building the foundational technologies for industry-wide change. Corporate-Startup Collaboration: As part of the selection process, designed and executed large-scale, cross-cultural open innovation programs, engaging over 1,500 startups in collaboration with multinational corporations. Post-Investment Acceleration and Portfolio Management: Worked closely with startup teams post-investment, applying a structured approach to efficiently identify and resolve weaknesses, accelerating growth and market adoption. Portfolio Outcomes: Portfolio company awarded “Deep Tech of the Year – Brazil 2025,” recognized for pioneering cutting-edge cardiovascular diagnostic technology. Logistics technology company now monitors and controls 20% of refrigerated cargo in Brazil, 29 startups achieved 7.5x portfolio revenue growth and raised $70M+ (mostly non-dilutive) and portfolio eached break-even on a mark-to-market basis in 2024. This initiative empowered corporations to shape the future while simultaneously providing startups with the critical resources and industry partnerships needed for rapid scale.
President - Outdoor Lifestyle Brands
Grupo ElloyPresident - Outdoor Lifestyle Brands
Apr. 2013 - Oct. 2020BrazilRevitalized an iconic U.S. brand that had lost market traction in Brazil, transforming it from a declining presence into a high-demand, aspirational product line. Leveraged brand equity, secured corporate investment, and executed a comprehensive market entry and manufacturing strategy to rebuild the business across Brazil and South America. * Strategic Brand Revival: Recognized the brand’s intrinsic value and negotiated investment from the U.S. parent company to re-establish its presence in Brazil. Collaborated with C-level executives to develop and execute a comprehensive business plan to restore market leadership. * Tax Incentive Negotiation & Manufacturing Strategy: Identified Brazil’s high VAT & import tax burden as a barrier to success. Negotiated Federal, State, and Municipal tax incentives to support local manufacturing, securing the long-term viability of the business. * End-to-End Business Development: Built the entire value chain, including: * Global Sourcing & Manufacturing: Built a local production facility to manufacture the full product line, integrating imported components from the U.S., Europe, and China. * Direct-to-Consumer & Multi-Channel Sales: Leveraged brand enthusiasts to drive direct-to-consumer sales while also developing a logistics network capable of delivering to 98% of Brazilian households. * Marketing & Brand Repositioning: Implemented an online and event marketing strategy, leveraging the brand’s deep enthusiast community to reignite demand and restore its dream-buy status. * Regional Expansion: Extended sales beyond Brazil into Argentina, Uruguay, and Paraguay, further expanding the brand’s reach and revenue potential in South America. Through this initiative, the U.S. brand was re-established as a category leader, regaining its status as a must-have product while building a scalable, locally sustainable business model.
President - Construtora Atalaia
Grupo ElloyPresident - Construtora Atalaia
Jun. 2009 - Mar. 2013BrazilRecognized a transformative opportunity in the Brazilian residential real estate market by identifying parallels between newly launched government initiatives and the U.S. GI Bill, which fueled explosive homebuilding growth post-WWII. Founded a homebuilding company to serve first-time homeowners—many of whom never imagined homeownership as a possibility. * Market Insight & Strategic Execution: Anticipated a surge in demand for affordable housing and positioned the company to capitalize on government-backed financing programs, enabling large-scale home construction. * Innovative Financing Solution: Identified a critical flaw in the government’s program, which subsidized down payments and interest rates but failed to cover closing costs—effectively excluding many families from homeownership. * Pioneering Partnership with the Bank of Brazil: Negotiated a groundbreaking solution that allowed qualified buyers to purchase homes with zero upfront costs, covering both down payments and closing costs. Believed to be the first—and possibly only—developer to deliver homes under this model. * Transformational Impact: Provided homeownership opportunities to families who never dared to dream of owning a home, redefining accessibility in the regional housing market. This initiative not only enabled families to achieve homeownership but also helped catalyze urban development in the city where the company built homes.
Managing Partner - Atalaia Research
Grupo ElloyManaging Partner - Atalaia Research
Jan. 2005 - Jun. 2009BrazilMarket and Equity Research, covering Brazilian companies and markets. Clients included large investment bank, private equity firms, and individual investors.
President - Alegre Financial
Grupo AtalaiaPresident - Alegre Financial
Jan. 2004 - Dec. 2004Boston, Massachusetts, United StatesIdentified opportunity to use financial technology, uniquely designed products and distribution channels to deliver financial services to un-banked immigrants in mature economies, starting with Brazilians in the United States.
Director Venture Capital
idealab!Director Venture Capital
Jul. 2001 - Jul. 2004Created and led traditional venture capital initiative – created investment thesis, sourced deal flow and led due-diligence and negotiations with entrepreneurs - two companies in portfolio realized exit
Venture Capital Analyst
Lycos MediaVenture Capital Analyst
May. 2000 - Aug. 2001Seed stage venture capital and incubator at Lycos – reviewed business plans, conducted due diligence and created business plan competition with largest prize pool in history
General Manager
Walnut VenturesGeneral Manager
Sep. 1999 - Sep. 2001Boston, MassachusettsManaged first angel investor group in Boston – sourced deals, performed due diligence, and managed organization - reviewed 2,000 business plans, developed a business plan analysis, ranking and tracking system, implemented business plan system to the Internet.
Co-Founder
Louisville LaboratoriesCo-Founder
Jan. 1994 - Aug. 1999Managed day-to-day operations of medical device manufacturer. Negotiated OEM contract with Johnson & Johnson, and scaled-up manufacturing to support contract. Designed new product, created business plan, and engineered manufacturing processes to enter second market. Received US Patent. Managed patient trials. Grew company to $1.5M revenue before raising $900K. Company sold to strategic acquirer
Various
Boston ScientificVarious
Jun. 1986 - Dec. 1994Developed business plan for software product that managed inventory of instruments and devices in operating suites and collected outcomes data used to secure insurance reimbursement for new procedures. Product and its subsequent generations remained in service for 10 years. One of three members of first Corporate Venture Capital unit. Accelerated startups through FDA, product / market fit, manufacturing scale-up, and relationship with BSX.
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