Abby Hunt

Social Media Manager & Marketing Communications Specialist @US Fertility

Communication DesignerSEO Specialist📝 Influencer or BloggerBlog ManagerEditorProofreaderContent WriterCopywritingAssistantCommunity ManagerAffiliate MarketingGraphic DesignerMarketing Analytics ManagerCopywriterInfluencer Marketing ManagerEmail Marketing ManagerSMM ManagerContent ManagerCommunications ManagerBrand Marketing ManagerEntertainment🐦 DesignMarketing

I’m a storyteller at heart, whether I’m crafting a social media post that makes someone feel seen or building an email campaign that translates complex information into approachable, empowering content. As a Marketing Communications Specialist at US Fertility, I get to do just that. I lead strategy and execution across social media and consumer email marketing. My work spans planning content calendars, designing visuals, writing copy, analyzing performance, and collaborating with influencers to engage audiences in meaningful, human ways. Earlier in my career, I worked behind the scenes at national retail megabrands American Eagle Outfitters and Anthropologie, where I learned how to thrive in fast-paced, customer-centric environments and developed a deep appreciation for brand consistency and operational excellence. Outside of work, my husband and I run Christmas Morning, a nonprofit we founded to bring extra magic to families in need during the holidays—a true labor of love for our family. I earned my B.S. in Natural Sciences from the University of Pittsburgh, with minors in Anthropology and the History and Philosophy of Science. I live in central Pennsylvania with my husband, son, and three cats, and in my free time, I’m usually lost in a good novel, exploring new yoga flows, or planning our next travel adventure.

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Work Background

Marketing Communications Specialist

US FertilityMarketing Communications Specialist

May. 2022• Craft compelling and informative content tailored to the fertility space • Manage influencer collaborations and industry partnerships to amplify brand reach and credibility • Oversee content calendars and campaigns that align with organizational goals and initiatives • Leverage analytics to monitor performance, optimize content, and achieve measurable growth in audience reach and engagement • Collaborate with clinical teams and leadership to ensure content reflects expert insights and patient-centered care • Lead creative projects, including educational series, patient success stories, and awareness campaigns • Write and design patient-centered email communications to provide timely information about treatment options, educational webinars, and financial resources

Co-Founder and President

Christmas MorningCo-Founder and President

Jan. 2022Carlisle, Pennsylvania, United StatesChristmas Morning aims to spread the joy of the holiday season throughout our local community by pairing families in need with angel supporters.

Licensed REALTOR® and Certified Pricing Strategy Advisor

Wolfe & Company RealtorsLicensed REALTOR® and Certified Pricing Strategy Advisor

Oct. 2020 - Dec. 2023Carlisle, Pennsylvania, United States• Certified Pricing Strategy Advisor (PSA) • C2EX Endorsed

Marketing Specialist

UPMCMarketing Specialist

May. 2020 - Apr. 2022• Developed referral patterns for the Wound Care & Hyperbaric Centers, focusing on community physicians, both within and outside of the UPMC System • Provided physician education to encourage understanding of both wound care and hyperbaric oxygen medicine • Created, executed and managed annual marketing plans • Interfaced with the Marketing Department to ensure that marketing efforts are consistent with all branding, messaging, and strategic initiatives of the overall UPMC system

Marketing Manager

Central Pennsylvania Youth Ballet (CPYB)Marketing Manager

Aug. 2019 - Feb. 2020Carlisle, Pennsylvania• Managed all e-mail marketing and brand communication, improving customer open rates and engagement for the brand • Strategized with media buying agency to promote brand programming and increase enrollment • Responsible for all written content, including blogs, press releases, advertisements and more • Designed core and seasonal print and digital collateral • Improved merchandise sales by diversifying branded offerings, increasing overall profits

Marketing Coordinator

Carlisle Construction MaterialsMarketing Coordinator

Jun. 2018 - Aug. 2019• Planned, organized, executed, and managed events, including trade shows, customer and partner events, industry events, training seminars and other corporate events • Provided brand marketing support, including: marketing website support, literature development and creative support within the marketplace • Coordinated and executed advertising strategies for several multi-million dollar brands within the CCM company

Event and Project Management Specialist

Soccer Shots FranchisingEvent and Project Management Specialist

Oct. 2017 - May. 2018Middletown, PA

Franchise Business Consultant

Soccer Shots FranchisingFranchise Business Consultant

Aug. 2016 - May. 2018Middletown, PA

Product & Service Education Coordinator

AnthropologieProduct & Service Education Coordinator

Oct. 2015 - Jun. 2018Greater Philadelphia Area• Conceptualized, designed and implemented thorough learning & development programs for the apparel, home and furniture departments • Relayed all pertinent product, program and service information from the corporate office to store teams via written documents, a blog-style website and a branded communication app • Managed the brand product information inbox to communicate effectively between the store fleet and the corporate office

Coordinator - Core Training

American Eagle OutfittersCoordinator - Core Training

Jun. 2015 - Oct. 2015Greater Pittsburgh Area

Specialist - Store Experience

American Eagle OutfittersSpecialist - Store Experience

Oct. 2013 - Jun. 2015Greater Pittsburgh Area

Store Operations Associate

American Eagle OutfittersStore Operations Associate

Aug. 2012 - Oct. 2013Greater Pittsburgh Area

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