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Work Background
SovosExecutive Communications Consultant / Public Relations Lead
Sep. 2023 - Jul. 2024Atlanta, Georgia, United StatesBrought in to conduct SWOT analysis/evaluate current PR and Content Marketing strategies, structures, and agencies. Led search for, onboarded, and currently provide day-to-day oversight of global communications agency and coordination with regional agencies in LATAM, Turkey & Portugal. Identified an opportunity to design and implement a new analyst relations program for increased organizational influence and executive visibility. Lead paid relationship with IDC. Provide strategic counsel and hands-on support across the marketing function, including content development and editing, media relations, Partner/Alliance PR, integrated marketing, and product marketing.
CKM Communications, LLCStrategic MarComms Consultant / Fractional CCO / PR Lead
Jan. 2022Greater Atlanta AreaIntegrated communications consultant driving business priorities, mission delivery, brand storytelling, and revenue growth for companies, communities, and causes. Leading virtual agency teams and serving as fractional SVP/CCO/CMO. Specialties include strategic counsel, message development, business development, public relations, executive visibility, influencer engagement, earned media, analyst relations, social impact/CSR, public affairs, reputation management, digital strategy, and social media marketing. [**Founded CKM Communications in 2012 and also worked as a consultant from 2012-2014 until recruited into full-time role with client Powa Technologies] Clients include Sovos, Verifone, Goodcents Subs, the Georgia Health Information Network, United Healthcare, The Weather Channel, GA State Road and Tollway Authority, Children's Healthcare of Atlanta, City of Atlanta's Office of Sustainability, Powa Technologies, CEO Connection. Served as interim CMO for Midtown Alliance and as a fractional SVP at Porter Novelli, Vert, JWT Atlanta, and Sapient.
Meeting ExpectationsVP of Marketing, Communications & Creative Services (Acquired by Etherio Group)
Jan. 2019 - Dec. 2022Greater Atlanta AreaRecruited into up-leveled role to direct the integrated marketing department in a multi-faceted role that includes B2B/B2C/brand marketing, business development, operational optimization, and employee communications. With the acquisition by The Etherio Group, served in a dual role that also includes VP of Marketing Communications for The Etherio Group. Build and lead a team that acts as a creative and content marketing agency for diverse client portfolio, delivering campaigns that advance associations and companies such as Inspire Brands (Arby's, Buffalo Wild Wings), Moov Financial, Kustomer, Tropical Smoothie Cafe, Landis + Gyr, Billiard Congress of America, Oracle Application and Technology User Group, and Matillion. • Direct all aspects of marketing communications, including brand positioning, content marketing, digital/social media, community engagement, website development, PR, advertising, and lead generation. • Expanded marketing service offerings and created new revenue streams in PR, influencer marketing and video production. Created sales-enabling marketing campaigns, collateral and proposals. Branded and launched multiple new service offerings
• Surpassed departmental annual revenue growth goal by 20% during a period of overall decline in industry. Department P&L responsibility. Member of strategic leadership team.
Cohn & WolfeExecutive Vice President & Managing Director
Jan. 2016 - Dec. 2019Greater Atlanta AreaRecruited to lead successful turnaround of Southeast regional office. Directed regional operations with full P&L accountability for Southeast office, developing strategy, managing client relations, and directing teams across multiple offices. • Turned the region around and drove market expansion, expanding market and service offerrings and achieving double-digit growth in revenue in 18 months - the largest growth among all North American offices. • Expanded the scope of services provided to clients from only 15% integrated marketing communications programs to more than 85%.
• Acquired and led client teams for PwC, Barclays U.S., McDonald's, Capital One, Coca-Cola, Georgia Department of Transportation, Better Homes & Gardens Real Estate, Georgia Commute Options/Atlanta Regional Commission, RADCO (REIT) and others.
• Integral to agency rollout of new influencer marketing program, refining ROI measurement/analysis construct and defining agency's first B2B influencer marketing component.
Powa Technologies Ltd.Senior Vice President, Global Marketing, PowaPOS (Acquired by Supercom)
Jan. 2014 - Dec. 2016Greater Atlanta AreaArchitected $3.5MM annual marketing and communications program and built team to establish brand position and accelerate deal velocity for divison of global fintech start-up. Accountable for strategic planning and cross-functional and global team management; content strategy, PR & media relations; digital and social media marketing, trade show design and event management, paid advertising, CRM and lead generation.
Cookerly Public RelationsChief Strategy Officer
Sep. 2011 - Oct. 2012Atlanta, GA and Lexington, KY• Lead client strategist and P&L management for 30%+ of agency's roster. Integral to agency's 300% growth in revenue
• Refined business development strategy and enhanced agency marketing through a multi-channel thought leadership program
• Developed and implemented professional development and digital media training program for 25-person staff
Cookerly Public RelationsSVP, Director of Social & Interactive Media
Jan. 2008 - Sep. 2011Greater Atlanta Area• Spearheaded the creation of an agency-wide social and digital marketing practice
• Secured more than $1.5MM in incremental social media marketing-focused revenue in one year
• Created award-winning and results-generating social and digital campaigns for SunTrust, The Clean Air Campaign, the Georgia Emergency Management Agency, and more
• Conceived and helped create the first emergency preparedness mobile app, becoming a national model and recognized by President Obama.
• Created and launched podcasts, video series, social media contests, campaigns, and social media crisis communications protocols
• Developed agency-wide protocols for reporting and measurement and oversaw staff training
Cookerly Public RelationsSenior Vice President
Jun. 2006 - Dec. 2007Greater Atlanta Area• Managed team of communications professionals in the development and execution of award-winning integrated communications programs for clients in the financial services/fintech, government, transportation, hospitality, real estate, transportation, and logistics sectors
• Provided strategic client counsel and program development including media relations, website/digital marketing, community relations, event planning, advocacy, crisis and issues management
Cookerly Public RelationsVice President
May. 2003 - May. 2006Greater Atlanta Area• Established and grew agency's social marketing/public service practice, leading award-winning programs including GDOT's Litter. It Costs You; The Clean Air Campaign and the Metropolitan North Georgia Water Planning District.
• Oversaw growth of agency staff and team management
Cookerly Public RelationsAccount Supervisor
Jan. 2001 - Apr. 2003Greater Atlanta Area• Provided account management, media relations, community outreach, and event planning for B2B, B2C and G2C clients.
Cookerly Public RelationsSenior Account Executive
Dec. 1997 - Dec. 2000Greater Atlanta Area
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