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Work Background
Caterpillar Inc.Volunteer-AFSN Marketing Specialist
Oct. 2022GlobalMarketing assistance for Caterpillar Armed Forces Support Network (AFSN) Employee Resource Group (ERG) dedicated to veteran recruitment and supporting our armed forces employees and their families
Social media plan development for veteran recruitment
Internal and external website enhancement
Event, marketing and communications support for Veterans Day / Remembrance Day, Memorial Day, etc.
Marcom Strategy development and execution in collaboration with ERG leadership team
Caterpillar Inc.Senior Marketing Communications Consultant - Cat Reman
Jun. 2021Nevada, United StatesOversee global marketing communications for Cat Reman across construction, mining, and sustainability to deliver measurable growth in digital visibility, sales, brand alignment, and enterprise engagement. Serve as trusted advisor to leadership, partner business units, and dealers worldwide by providing strategic insights and flawless execution across campaigns, content, events, tradeshows, videos, sustainability reporting, and operational excellence initiatives.
Achieved 308% surge in Cat.com/Reman traffic by expanding YTD visits
Increased PCC attributable sales by 44.5%, growing YTD revenue from $1.23M to $1.77M.
Delivered 108 new translated global pages across key industries to save $80K via alternative translation solutions.
Executed 60+ campaigns annually, including organic/paid media responsible for $3M+ in Cat Reman online parts sales.
Managed end-to-end production for 44 global YouTube videos, including transcripts, SME reviews, legal approvals, editing, and publishing that resulted in securing 37.5% YoY increase.
Grew AEM library to 500+ visual assets while streamlining taxonomy for improved navigation and usability.
Directed 70+ budget projects in Allocadia totaling $1.6M to ensure accuracy and remain under planned spend.
Expanded internal Dealer Success Stories by 500% through streamlined intake process.
Planned and executed global industry tradeshows, such as CONEXPO, MinExpo, bauma Munich, and bauma China, including development of captivating content, experiences, and physical displays.
Coordinated cross-functional teams to develop and finalize annual Caterpillar Sustainability Report.
Prepared sustainability content for global events, such as M&T, CSPI, GCI Premier Customer Event, and bauma Munich.
Championed Cat Reman initiatives, including CX, Brand, Dealer Success Stories, and Centennial Planning.
Mentored interns and peers on marketing strategy, AEM, metadata management, audits, and agency collaboration.
PAL Humane SocietySocial Media Manager
Feb. 2017 - Aug. 2017Las Vegas, Nevada AreaIn a volunteer capacity, I managed the social media efforts for a local non-profit organization, PAL Humane Society. Our goal was to share news regarding the organization & its efforts to help people in our local communities care for their pets with free pet food & low-cost spay/neuter services; assist disabled, homeless, and veterans with their service dogs; and, prevent animal cruelty through public outreach and education. Expanded and implemented new social channels, as well as the use of a social media management tool; also educated organization management on its use.
Cashman EquipmentMarketing Communications
Feb. 2007 - May. 2021Henderson, Nevada- Internal & External Corporate Communications, working with all levels of the enterprise including mechanics, admins, executives, CEO, COO, CFO, etc.; includes newsletters, press releases, eNews, eBlasts, all website content; company blog, all social media content, etc.
- Public Relations, working with all levels of the organization and developing strong relationships with media contacts
- Social Media Content Development & Management - self-managed with no oversight or approvals needed (Facebook, Twitter, LinkedIn & Instagram); also created & implemented these channels when then it became appropriate for our industry (2011)
- Annual Advertising Management
- Advertising & Marketing Content Development for 20+ campaigns annually
- Event Management of events ranging in size from 30 attendees to 8000+
- Newsletter Content - monthly, for internal 8- to 16-page publication
- Brand Training & Internal Advisement
- Budget Development & Management
-Mentoring of newer employees
- Safety Advocate & president of an internal regional safety committee
- Facility Tour Guide - development of tour script & training of backup tour guides; 500+ tours given over 10 years to groups from Girl & Boy Scouts and UNLV classes to Caterpillar executives and international groups from Japan, China, Africa, France, Canada, Germany, Australia, etc.
Integrated Alarm Services Group (IASG)Marketing & Communications
Jan. 2003 - Feb. 2007Albany, NY / Las Vegas, NVCoordinate and implement marketing & communications plan across nationwide company Develop and adhere to annual budget Serve as a liaison between company and assorted vendors Plan and present various projects to executive management Register trademarks for nationwide use and coordinate internal usage Development and implementation of new direct mailing campaigns Coordinate design, write and edit monthly direct mailings Write and edit residential website content Assist in web development Assist in structured outbound calling plan Evaluate and optimize employee communications, specifically through writing, editing and layout of national employee newsletter
McNamee, Lochner, Titus, & WilliamsLibrary Assistant
May. 2001 - Jan. 2004Basic knowledge of online legal research Extensive filing/maintenance of all legal publications Responsible for conflict checking for all attorneys' cases (JURIS) Organization and cataloging of all library materials into an online databases(Bibl) Experienced with busy multi-line phones in an confidential environment Frequently meet and greet clients as part-time receptionist Responsible for typing and circulating monthly memos to attorneys Complete high volume copying jobs and deliveries on strict deadlines
Song Mountain ResortLifeguard
Jun. 1995 - Sep. 2000Monitor pool-related activities closely throughout shift and identify any safety issues Provide assistance to patrons when appropriate or necessary, up to and including life-saving measures such as CPR Open the pool each day and close it down each evening, depending on schedule and hours Monitor weather reports closely to ensure safety of guests Direct swimmers out of the pool or off of the waterslides in hazardous conditions
Song Mountain ResortSki Instructor
Dec. 1994 - Apr. 1998Tully, NYHelp young individuals learn the basic techniques of skiing or help them improve their skills and increase their level of ability Ensure the physical safety of all individuals in the class, regardless of mountain terrain
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