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Work Background
PicoChief Experience Officer
Jul. 2025Denver, Colorado, United StatesDriving comprehensive customer experience strategy at Pico, overseeing product vision, management, customer success, and support operations for the operations platform that brings hospitality-grade performance and strategic asset intelligence to every property type. My leadership philosophy: hospitality-in-practice. High-touch, consultative engagement that eliminates corporate friction in favor of genuine customer care. Every interaction is an opportunity to demonstrate our values. What I bring:
► Extensive cross-functional expertise spanning product vision, customer success, and experience design
► Track record of award-winning customer applications and interfaces
► Pioneer approach to human-centered experiences that redefine industry standards
► Strategic mindset focused on meaningful touch points over cookie-cutter solutions At Pico, I am:
► Building the only platform that turns operational data into a value creation engine for asset managers
► Ensuring every customer touchpoint reflects our radical user-centricity and operational excellence
► Creating hospitality-grade performance across all property types through AI-forward innovation
► Leading product strategy that transforms portfolios through strategic asset intelligence Changing industries, one meaningful interaction at a time.
PicoPrincipal Designer & Product Strategist (Contract)
Aug. 2024 - Jul. 2025Denver, Colorado, United StatesWhen a longtime friend and colleague reached out for help launching his AI-led new startup, I jumped in to help transform an early-stage vision into a market-ready platform. What started as brand and design support evolved into a comprehensive year-long partnership that laid the foundation for Pico's success. Key contributions:
► Developed complete brand identity, logo design, and visual direction from concept to execution
► Led multiple prototype iterations working directly with pilot customers and strategic advisors
► Served as principal designer across all touchpoints - product UI/UX, marketing materials, and brand assets
► Partnered with cofounders on product strategy to define the first market-ready version
► Built customer personas and user experience frameworks that guided product-market fit approach
► Established design systems and product direction that became the blueprint for commercial development Through iterative customer feedback and strategic refinement, we crystallized both the product vision and go-to-market strategy. Once we had clear direction on where the company was headed and the product roadmap was established, I transitioned from part-time contractor to full-time Chief Experience Officer to see the vision through to market success.
AuthoriumHead of Product
Jul. 2023 - Aug. 2025San Francisco Bay Area
AuthoriumPrincipal Product Designer
Apr. 2023 - Jul. 2023San Francisco Bay Area
Mission StudiosChief Experience Officer
Jul. 2021 - Oct. 2022Dallas, Texas, United StatesAs Chief Experience Officer at Tome, I drove cultural transformation through design-led thinking and customer-centricity. My primary focus was to ensure our multiple products were designed and delivered to delight customers and ensure a positive user experience throughout the customer/consumer lifecycle. ► Built and directed the User Experience / Product team to deliver strategic, innovative end-to-end user experiences that optimize user needs, business goals, and technological realities across desktop, web & mobile platforms.
► Owned the overall User Experience vision, strategy, UI specs, and wireframes/prototypes at all levels of fidelity.
► Served as interim Head of Marketing through two launches that resulted in a 400% increase in user acquisition.
► Created end-to-end brand package, all relevant assets, and direction with the current logo mark. ► Chaired meetings with the executive leadership team to evaluate lessons learned and adjust processes accordingly to ensure consistent and reliable delivery quarter after quarter.
LeadrSenior User Experience Consultant
May. 2021 - Aug. 2022Plano, Texas, United StatesAs part of my role as Chief Experience Officer at Mission, I served as a contract consultant during a time of rapid growth immediately following the company's series-a raise. In the absence of a dedicated product leader, I stepped in to define and develop actionable processes utilized by the product and engineering teams to execute the overall digital strategy. ► Contributed to the company's rejuvenation by setting a modern and compelling look, feel, voice, tone, and direction.
► Presented work persuasively and authoritatively to peers and senior leadership while facilitating collaborative conversations to drive the best product outcomes.
► Recruited, guided, and led new designers in a highly efficient design team.
► Improved brand usage and mitigated rogue channels across the organization in partnership with the Director of Product. ► Built and deployed a design system for all digital channels based on the updated branding and modernized look/feel.
Esprē HealthHead of Product
Jul. 2019 - Sep. 2020Southlake, Texas, United StatesI stepped in as Head of Product at a critical time in the organization to assess the state of the product pre-launch and ultimately rebuild the product from the ground up for its public launch. ► Created end-to-end brand package, all relevant assets, and direction with the current logo mark. ► Built and deployed a design system for all digital channels based on the new branding and modernized look/feel. ► Researched, conceptualized, designed, developed, tested, and completed a ground-up, complete product rebuild in just under a year. ► Completed complex 3rd party integrations for critical parts of the app in record time, including integrations with GoodRx, SureScripts, and LabCorp.
► Owned the overall User Experience vision, strategy, UI specs, and wireframes/prototypes at all levels of fidelity.
PickTrackGoCo-Founder & Director of Experience
Jan. 2018 - May. 2019Dallas, Texas, United StatesPick Track Go! was built to empower teams with the necessary technology without getting in the way. Manage every step of the order process, plan and work the day's deliveries, and send order status and delivery notifications in real-time, all with the devices used daily. ► Spearheaded all aspects of raising initial seed round investment of $1M and closed in the first month of raise. ► Researched, conceptualized, designed, developed, tested, and launched our native app in eight months. ► Launched the product at the most prominent industry tradeshow, rapidly securing 250 customers. ► Sold the product to a Fortune 250 company within 18 months of company formation.
► Formulated a new roadmap and built a team to manage the product post-acquisition as part of a three-month consulting contract.
UppercaseFounder & Head of Experience
Nov. 2015 - Jan. 2024'MericaAs the founder and head of experience, I am focused on holding the excellence bar across the organization, ensuring all projects meet our high but achievable standards. With a dynamic team structure, I lead how our team operates, mentor leaders and team members, build partnerships with other agencies, and collaborate with clients to lead and deliver projects. ► Oversee all new business development efforts for the company.
► Drive all marketing efforts, including public speaking, podcast hosting/guest appearances, and conference keynote speaking.
► Hire, onboard, and guide a team of best-in-class, high-performing, remote contractors in three, six, and 12-month terms, with team sizes as large as 20 members.
► Serve as a player-coach on client projects running the overall strategy and contributing to the visual design, UI design, UX design, information architecture, prototypes, and launch.
► Collaborated with companies such as Invision, Walmart, Facebook, Google, Airbnb, and Mailchimp on overcoming challenges and addressing complex problems.
► Mentored and inspired 20+ other design businesses as an executive coach by defining their drivers of culture, core values, processes, and voice and tone to utilize across all facets of the business.
► Led the creation and execution of a design system strategy for multiple clients.
► Served as contract Creative Director for high-profile clients. Past partnerships include appointments from six-month up to three years.
Uppercase LabsFounder & Head of Experience
Nov. 2015 - Jan. 2018Dallas, Texas, United StatesUppercase Labs, part of its parent company Uppercase, served as an incubator for early-stage startups and worked to take products from idea to launch. We worked as an in-house digital product team for hire and built products that disrupted the markets they targeted. ► Researched, conceptualized, designed, developed, tested, and launched fifteen unique products.
► 80% of products received investment funding, with six ultimately being acquired.
► Delivered deep understanding and actionable processes to stand up and run customer experience, acquisition, customer support, branding, marketing, and human-centered design within each company.
► Built and continually developed our app framework of features and integrations, allowing us to decrease time to market significantly.
nGen WorksPresident & Director of Experience
Feb. 2015 - Nov. 2015Dallas/Fort Worth Area► Oversaw all new business development efforts for the company.
► Drove all marketing efforts, including public speaking, podcast hosting/guest appearances, and conference keynote speaking.
► Owned the overall User Experience vision, strategy, UI specs, and wireframes/prototypes at all levels of fidelity.
InVisionVice President of Customer Experience
Apr. 2014 - Mar. 2015greater new york city area► Reported directly to the Founder and CEO, scaling the company's brand and executing business-critical projects.
► Served as the face of InVision by speaking at and keynoting over 50 live events to share the mission that "Design Makes Everything Possible." Events included SXSW, Adobe Max, TedX Talks, and more.
► Organized and led all live events and customer gifting while engaging with the product design and marketing team to communicate customers' requirements and form the product's future.
► Advocated for and embodied customer obsession inside and outside the organization, resulting in simple, innovative, lovable digital products/experiences.
► Served as a Consulting Creative Director for multiple clients to train teams on actionable processes for design thinking using the app. Played a key role in changing and maturing the company's branding, which is still in use today.
CrederaCreative Director
Jun. 2011 - May. 2014Dallas, TX► Set up, operationalized, and oversaw all aspects of the UX division in the company as its Creative Director.
► Sold UX as a service to existing top-tier clients, including National Geographic, Interstate Batteries, Pep Boys, Angie's List, American Airlines, Dallas Mavericks, Gold's Gym, Chili's, Starbucks, and Nordstrom. ► Sourced, hired, and developed a high-performing team with world-class skills. Motivated and engaged team members to achieve peak performance and high job satisfaction.
► Partnered with and influenced stakeholders in lines of business, Product, Technology & Dev, Agile transformation, Marketing, Analytics, and other teams to strengthen relationships, persuade, and deliver exceptional products.
► Drove sales teams for existing and new clients to close $30M of new business.
BigBadCollabCo-founder & Creative Director
Feb. 2009 - Jun. 2012BigBadCollab is a collaboration of designers, developers, information architects and game changers. Dedicated to building sophisticated solutions exactly where purpose and vision intersect. ► Oversaw all new business development efforts for the company.
► Drove all marketing efforts, including public speaking, podcast hosting/guest appearances, and conference keynote speaking.
► Owned the overall User Experience vision, strategy, UI specs, and wireframes/prototypes at all levels of fidelity.
NetSuccess Interactive, IncInteractive Director
Jan. 2007 - Feb. 2009As Interactive Director at NetSuccess, my mission was to scale the capabilities of an already existing team and grow our impact and influence in the market. ► Participated in all new business development efforts for the company.
► Served as a player-coach on client projects running the overall strategy and contributing to the visual design, UI design, UX design, information architecture, web design, web development, and launches.
► Built bullet-proof development processes and defined our base technology stack for all platforms.
► Recruited, hired, and managed a design and development team to increase our capacity to deliver on projects.
OneFastBuffaloInteractive Director
Jan. 2007 - Aug. 2007The position of Interactive Director at OneFastBuffalo was created for me with the mission to add a full line of digital services to this amazingly creative agency. Working directly with the founder and CEO, I helped sell work to our new and existing clients and grew the overall business portfolio. Working with clients like Big Red, the Osage Indian Nation, and Lincoln Property Company, I can confidently say that this role started me on the career path I am on today. ► Participated in all sales cycles expanding the agency's line of business to include a full line of web design, development, and marketing services.
► Serve as a player-coach on client projects running the overall strategy and contributing to the visual design, UI design, UX design, information architecture, prototypes, and launch.
► Built bullet-proof development processes and defined our base technology stack for all platforms
► Recruited, hired, and managed an entirely remote development team to increase our capacity to deliver on projects.
Igniter Media GroupDesigner
Feb. 2005 - Dec. 2006I worked as Brand Manager and Designer for Igniter Media Group for two years, helping to develop a consistent brand through identity design, business collateral, packaging, marketing materials, web design, and anything else that represented the brand. ► Created end-to-end brand package, all relevant assets, and direction with the current logo mark.
► Researched, conceptualized, designed, supported, developed, tested, and launched our first web sites versions.
► Created all brand collateral pieces for the company, including booths for live events, custom packaging, merchandise, swag, and all secondary brand pieces.
WorshipHouse MediaDesigner
Feb. 2005 - Dec. 2006I worked as Brand Manager and Designer for Igniter Media Group for two years, helping to develop a consistent brand through identity design, business collateral, packaging, marketing materials, web design, and anything else that represented the brand. ► Created end-to-end brand package, all relevant assets, and direction with the current logo mark.
► Researched, conceptualized, designed, supported, developed, tested, and launched our first web app versions.
► Created all brand collateral pieces for the company, including booths for live events, custom packaging, merchandise, swag, and all secondary brand pieces.
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