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Work Background
Creative Producer
YandexCreative Producer
Jun. 2022 - Jun. 2025Serbia, Belgrade- Produced campaigns across design, video, digital, and internal events within the HR department - Later shifted focus to special projects within internal comms, supporting employer brand strategy - Developed branded initiatives for employee retention, mental health, and culture
Head of digital production
InstinctHead of digital production
May. 2016 - Jun. 2022Russia, Moscow- Delivered 40+ campaigns for major clients (IKEA, BMW, Kaspersky, Nike, McDonald's) - Led a small digital production team (1 producer, 2 content managers) - Introduced new tech (AI, 360° video, GPT) into interactive campaign work - Participated in creative development, shoots, and tech integration

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Creative Producer in Advertising
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