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Work Background
SEEDS Social Emotional Education and Development of SelfSocial Emotional Neurobehavioral Specialist
Jan. 2024 - Feb. 2025Marin County, California, United States- Established and grew relationships with children with social-emotional and developmental challenges, equipping them with strategies and tools for positive neurodevelopment and nervous system regulation.
Perspire Sauna StudioBrand Marketing Manager
Feb. 2019 - Oct. 2021Newport Beach, CA- Conceptualized and executed multi-channel brand marketing strategy on national and local levels, growing brand footprint from 5 locations in 3 states to 20 locations in 8 states. - Oversaw every aspect of brand creative and company messaging-related activities to promote, enhance, and protect brand reputation while growing its size and scale. - Planned, developed, and delivered online and offline marketing programs, strategies, and support for our franchisees and their studios. - Trained, coached, and consulted franchisees in consumer marketing. - Supported & managed social media coordinator, designer, developer, PR, and digital ad partners. - Procured, organized, and coordinated delivery of data and assets to necessary teams and external partners and agencies. - Built relationships with influencers and publicists to generate content and partnerships. - Served as the subject matter expert on all marketing support software, systems, and tools. - Set up new studio locations online across all online channels and platforms.
Marine LayerEcommerce Marketing + Merchandising Manager
Nov. 2015 - Feb. 2017San Francisco Bay Area- Worked closely with marketing and creative teams to conceptualize and publish all marketing assets and email campaigns, growing email subscribers by 143% while maintaining an industry high 21.6% open rate and a 10.6% click-through rate. - Partnered with design and buying teams to create captivating merchandise stories on product categories, collections, and homepage, which averaged ~64,000 monthly visitors. - Created and managed 100+ product SKUs seasonally, gathering, editing, and inputting product images, copywriting, meta fields, and SEO data, tagging, publishing, and merchandising product page collections. - Tracked brand performance, analyzing and reporting on key metrics, including SKU inventory and sales, customer open rates, and click-throughs. - Increased average monthly conversion rate by 70% while ensuring brand voice and consistency throughout the channel and delivering best-in-class customer experience. - Consulted on major site refresh, including the design, development, and implementation of updated Homepage, Stores, Story, Airbnb, and Bus pages.
Marine LayerOnline Customer Service + Fufillment Manager
Jun. 2015 - Feb. 2017San Francisco Bay Area- Developed and led a team of four full-time and four part-time associates, overseeing all customer service, order fulfillment, inventory management, and return processing. Ensured we hit targets while keeping up with tremendous company growth: 446% increase in sales and 296% increase in order volume over two years. - Created new packing and shipping processes’, updated warehouse layout design, and helped carry out new bonus incentive structure and payroll system, optimizing workflow, productivity and efficiency. - Helped e-commerce team move web platforms from Lightspeed to Shopify Plus, migrating product assets and launching the remodeled website. - Sourced and managed all packaging materials, elevating the customer unboxing experience by updating marketing and promotional assets.
Marine LayerCommunity Partnerships Manager
Mar. 2015 - Feb. 2017San Francisco Bay Area- Co-conceptualized, launched, and managed a new philanthropy program, Charitees [now Giving Tees], partnering with and benefitting: Golden State Warriors, Keep Tahoe Blue, and The Lonely Whale Foundation, raising over $30k in charitable donations. - Worked with 50+ local and national non-profit organizations, including SF International Film Festival, Make A Wish Foundation, Save the Waves, San Francisco Magazine, American Heart Association, and Surf for Life. - Set up and planned company volunteer events with local non-profits, including Habitat for Humanity.
Marine LayerOnline Customer Service Associate
Nov. 2014 - Jun. 2015San Francisco Bay Area- Handled all customer service emails, using Salesforce Help Desk. - Responsible for the fulfillment off all online orders, using e-commerce platform Lightspeed and shipping application Endicia. - Managed inventory in Lightspeed, including the sending and receiving of product transfers between twelve retail locations. - Executed all customer returns and exchanges. - Fielded all incoming calls from customers, vendors, manufacturers, etc. - Organized and maintained product warehouse at company's headquarters.
The Lost and Found CollectionBrand Merchandising + Marketing Associate
Sep. 2014 - Sep. 2015San Francisco Bay Area- Consulted on marketing initiatives, website design, brand development strategies. - Helped guide brand identity and merchandise assortment. - Curated and constructed large, outdoor photo exhibit for the 3rd Annual Highline Festival of Surfing launch party at Proof Lab in Mill Valley, CA. Also, I photographed and filmed the event, editing assets for brand social media channels. - Concepted experiential marketing & sales pop-up 'street surfer' truck (see attached doc).
TAHOEMADE™ AttireMerchandising + Marketing Coordinator
Jun. 2014 - Oct. 2014Tahoe City, CA-Co-planned and implemented all marketing campaigns, producing and publishing creative content on all social media platforms, including Facebook, Instagram, Twitter, and the blog. -Grew Facebook page by 50% and Instagram followers by 25%. -Increased organic reach and improved SEO, constructing timely, engaging posts and connected content. -Managed web-store and online newsletter through the Shopify store account to increase traffic and online sales. -Helped curate and style the summer 2014 lookbook. -Conceptualized and merchandised brand booth at community events, including Truckee Thursdays and Wanderlust Festival at Squaw Valley. -Visited local store accounts to meet with sales associates and ensure merchandise displays were up to standard. -Planned, promoted and marketed the summer launch party for 250+ people with 3 musical acts.
UC Davis StoresStudent Chair - Stores Advisory Council
Sep. 2013 - Jun. 2014Davis, CA-Scheduled, organized and directed a group of students, the Director of Sales and members of the Accounting and Marketing teams in monthly discussion-based meetings. -Delivered input on marketing initiatives, evaluated budget reports, and conducted discussions on all things related to the campus stores to ensure their ongoing success.
UC Davis Campus Recreation and UnionsStudent Represenative
Sep. 2013 - Jun. 2014UC Davis-Represented the UC Davis Stores to a board of various individuals, including the Executive Director of Campus Recreation, the Vice Chancellor of Student Affairs, and the Director of the Stores. -Reported, discussed, and collaborated with the other representatives on issues regarding student affairs, budget reports, renovation projects and daily operations. -Voted on campus-wide measures that affect the entire student body.
UC Davis StoresStudent Buyer
Jan. 2013 - Jun. 2014-Analyzed qualitative data trends in the target market. -Consulted head buyer in meetings with vendors such as Nike, Adidas, and Under Armour. -Co-planned seasonal offerings in men's and women's apparel and accessories for all UC Davis Stores.
UC Davis Textiles & Clothing BlogWriter
Jan. 2013 - Mar. 2014Davis, CA- Weekly contributor on all things related to the apparel industry on the campus fashion blog, which received nearly one million page views.
UC Davis StoresSales Associate
Mar. 2011 - Jun. 2014Davis, CA-Created visually enticing merchandise displays and helped design store layout. -Consulted manager and buyer in style selections and buying decisions. -Integrated marketing and promotional materials throughout store and on social media outlets. -Assisted customers with purchasing decisions. -Managed inventory data on Excel and 'GM2 Online' merchandise software.
Freelance
SEEDS Social Emotional Education and Development of Self
Marin County, California, United States
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