Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Vistify, IncMarketing Director
Jan. 2025Foothill Ranch
Toy Box BrandsDirector, E-commerce & Performance Marketing
Sep. 2023 - Oct. 2024Corona del Mar, California, United States
EM CosmeticsE-commerce & Digital Marketing
Jan. 2022 - Oct. 2023Culver City, California, United States✦ Lead strategic planning across paid advertising, SMS, loyalty, email and affiliate channels
✦ Re-launched new loyalty program that drove 80% increase in engagement and redemptions YTD
✦ Own website backend functionality and UX experience, implement new features based on customer feedback and behavioral data
✦ Implemented win-back campaigns to drive repeat purchases and CLV. As a result return customer rate +14% YoY
✦ Developed and executed CRO test that increased website conversion 2% over 3 month period. ✦Expanded affiliate program to new partners, implemented dynamic commission to increase ROI and customer acquisition
John Paul Mitchell SystemsDigital Marketing Manager
Jan. 2021 - Jan. 2022✦ Owned DTC website experience and integration projects with AfterPay, Review Source and SalesForce ✦ Oversaw paid advertising and Amazon business including inventory planning, promotional execution and data analysis ✦ Coordinated with creative team for production of A+ content to refresh Amazon brand pages ✦ Planned monthly email schedule including content direction, CRM segmentation, and A/B testing
✦ Conducted keyword research to update product pages and create content calendar based on seasonal trends
✦ Grew CRM list 10% over 3 month period through lead generation campaigns
Stats DigitalStrategist, Marketing & Influencer Relations
Nov. 2017 - Jan. 2021Los Angeles, California, United States✦ Planned and executed go-to market strategy for LA Times branded and co-branded events across programmatic, CTV and social channels
✦ Crafted KPI driven digital campaigns that drove e-commerce and in-store conversions for advertising clients
✦ Led sales team to upsell and migrate 60% of print business to on-going digital campaigns
✦ Worked with partner agency to source local influencers for brand activations and evergreen content creation
SteelHouseDigital Account Manager
Mar. 2015 - Jul. 2017Culver City✦ Led onboarding and digital strategy for ecommerce clients to achieve desired KPIs
✦ Assisted with company wide roll out of Facebook Dynamic Product Ads (DPA)
✦ Managed social and display campaigns for enterprise clients including Nike, Bandier and Moda Operandi
✦ Collaborated with creative and analytics team to provide performance insights and on-going optimizations ✦ Managed Vista Print campaigns, which accounted for 30% of company's yearly revenue, across four international markets
MML PRProject Manager – Lifestyle /Beauty
Oct. 2014 - Mar. 2015Santa Monica, California✦ Generated buzz for clients by organizing personal showroom shopping and product reviews with influencers and journalists
✦ Wrote press releases for Maybelline, Arcona, NYX and Essie ✦ Organized and edited guest posts for MML PR’s social accounts and blog to highlight client successes
✦ Managed celebrity and influencer gifting for awards season and new product launches
✦ Established intern and new hire on-boarding schedule
AEGMarketing & Events Intern
Sep. 2013 - Dec. 2013Pomona, ca✦ Maintained social media presence & monitored website updates for events & concerts ✦ Created marketing plan for Green Room restaurant grand opening at the Fox resulting in a 310% increase in sales ✦ Completed day of show standard operating procedures including sound check times & merchandise details
Live NationNational Marketing Intern
Jun. 2012 - Aug. 2012Hollywood, CA✦Assisted Vice President of VIP with marketing & newsletter blasts for House of Blues & Foundation Room venues nationwide
✦ Increased attendance for HOB sunset events using social media techniques
✦ Approved marketing imagery for “7 Deadly Sins” event at Foundation Room
✦ Utilized Caterease & OpenTable to monitor HOB restaurants’ performance ✦ Analyzed weekly sales reports from HOB locations nationwide & consolidated into Excel spreadsheets for Vice President
Intch is a Professional Networking App for the Future of WorkSee more people like Sarah on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501187 people
39
CEO @ Papillon
15
Production Assistant
16
Program Manager @ DISH Network
222412 people
39
CEO @ Papillon
15
Consultant for construction project management and construction company turnaround. @ Self Employed
15
Entrepreneur @ Becoming Your Own Boss