Manifest & Company Inc. (Salesforce Consulting Partner)Salesforce Business Analyst
Dec. 2023• Spearhead the end-to-end design and implementation of a customized Salesforce Sales Cloud solution for multiple client organizations, resulting in a 35% increase in lead-to-sale conversion and 20% reduction in sales cycle time within the first quarter of deployment.
• Collaborate with cross-functional client teams to analyze and map legacy customer management processes, leading to the creation of streamlined Salesforce workflows and automation rules that improved client engagement tracking accuracy by 40%.
• Lead the requirements gathering and configuration of Salesforce Experience Cloud (Communities) for external client access, empowering over 500 end-users to securely log in, view service updates, respond to tasks, and self-manage requests — cutting support tickets by 30%.
• Conduct stakeholder interviews, facilitate discovery workshops, and translate business needs into user stories, process flows, and BRDs that guide Salesforce Admins and Developers during Agile sprints.
• Design and optimize custom objects, validation rules, workflows, approval processes, and page layouts to reflect unique business rules and streamline operations across sales, marketing, and service departments.
• Serve as liaison between business users and technical teams, ensuring clear documentation of functional and non-functional requirements, while managing evolving priorities in a dynamic delivery environment.
• Design and optimize custom objects, validation rules, workflows, approval processes, and page layouts, incorporating Generative AI to reflect unique business rules and streamline operations.
• Create and execute UAT test scripts, coordinate bug tracking and resolution with development teams, and ensure successful go-live with zero critical post-deployment issues.