Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Beach House Communications and EventsExecutive Freelance Consultant
Oct. 2025MauritiusI provide turnkey solutions to clients for brand consistency, loyalty, and human resonance to drive positive sentiment and sustainable growth. I ensure all the touchpoints of a brand integrate seamlessly, not only to represent but also to live up to the brand values. I build trust between brands and people. - Integrated strategic communications - Integrated content strategy l Proofreading l Copyediting
- Event planning and production
- Crisis management and brand reputation advisory - Media and crisis comms training
- Exclusive VIP C-suite services (members only)
Africa's Business HeroesJudge: Africa’s Business Heroes 2025
Jun. 2025Mentoring successful pan-African entrepreneurs in business strategies and operations, judging business case entries by means of a scoring system considering each’s unique business proposition, business profile, impact on the community, sustainability, financial growth potential, and overall contribution to the continued growth and investor opportunities in Africa.
Animal Guardians Academy NPCTraining Specialist l Animal Behaviour and Pet Care
Mar. 2025Plaine Magnien, Grand Port, MauritiusMy passion and skills as Founder and Director of Animal Angels NPC in South Africa led me to embark on this next chapter of animal rescue in Mauritius. There is an unquestionable need for animal and pet care education. At Animal Guardians Academy, I focus on empowering pet guardians and veterinary trainees through essential training on pet care. I enjoy educating people in my spare time about pet nutrition, hygiene, correct handling of pets, and non-negotiable veterinary care, while also helping them recognise pets' emotional needs and behavioural cues. This comprehensive approach aims to foster a deeper bond between pets and their owners, ensuring a healthier and happier environment, while creating change for all animals across the island through advocacy.
APO GroupDirector of Integrated & Creative Content, Public Relations and Strategic Communications department
Jul. 2024 - Oct. 2025Mauritius
Africa's Business HeroesJudge: Africa’s Business Heroes 2024
Jun. 2024 - Dec. 2024Mauritius
APO GroupHead: Content and Strategy Division
Sep. 2023 - Jul. 2024Mauritius
Public Relations Institute of Southern Africa (PRISA)Judge: PRISM Awards 2022
Jun. 2023 - Jul. 2023City of Johannesburg, Gauteng, South Africa
Africa's Business HeroesJudge: Africa’s Business Heroes 2023
Jun. 2023 - Dec. 2023City of Johannesburg, Gauteng, South Africa
APO GroupDirector: Content Strategy and Copy Editing
Jan. 2023 - Sep. 2023Johannesburg Metropolitan Area
APO GroupFreelance Copyeditor
Nov. 2022 - Jan. 2023City of Johannesburg, Gauteng, South Africa
APO GroupConsultant: PR and Brand Reputation
Nov. 2022 - Jan. 2023I work closely with the globally-based, multicultural team of Sales Directors to deepen their knowledge in public relations and brand reputation, empowering them to identify the need of their clients and offer tailored solutions in pre-sales discussions.
Public Relations Institute of Southern Africa (PRISA)Vice President
Aug. 2022 - Aug. 2023City of Johannesburg, Gauteng, South Africa
TransUnionConsultant: Marketing Communications
Aug. 2022 - Oct. 2022City of Johannesburg, Gauteng, South AfricaI project manage multiple 360 marketing communications activities and events across the business. I work closely with the global social media team, and external public relations and creative agencies to deliver meaningful experiences and content that create awareness, build reputation, drive engagement and educate key stakeholders. Key stakeholders include: C-suite, internal departments, graduates, consumers and businesses. Examples of key projects include: TransUnion Rising Star Awards 2022, GradStar Awards 2022, Gender Mainstreaming Awards 2022, Sunday Times Celebrating Women, and others.
Efficacy MediaAdvisory Board Member: Africa, South Africa and Mauritius
Jun. 2022 - Feb. 2024Virtual PR and Marketing Communication consulting services (Africa, South Africa and Mauritius): •Provide strategic advice to Managing Consultants related to their respective markets. •Provide unbiased insight, strategic wisdom, creative ideas and industry trends and needs to meet clients’ needs and to grow the agency / business. •Frequently assess and evaluate the effectiveness of the agency and recommend necessary strategic adaptions.
•Contribute to attracting the best talent, and to the transfer of skills. •Support the exploration of business development initiatives (locally, regionally and internationally).
•Provide a social networking platform for Managing Consultants and the agency to forge lucrative business relationships. •Offer clients expert service and credible advice in strategic communication, marketing, crisis and change management, public relations, strategy development and brand events / activations. •Provide clients with a specialised service in industry-related training.
Public Relations Institute of Southern Africa (PRISA)Judge: PRISM Awards 2021
May. 2022 - Jul. 2022City of Johannesburg, Gauteng, South Africa
Africa's Business HeroesJudge: Africa’s Business Heroes 2022
May. 2022 - Dec. 2022City of Johannesburg, Gauteng, South AfricaMentoring successful pan-African entrepreneurs in business strategies and operations, judging business case entries by means of a scoring system considering each’s unique business proposition, business profile, impact on the community, sustainability, financial growth potential, and overall contribution to the continued growth and investor opportunities in Africa.
ClockworkGroup Account Director: PR & Marketing Comms - Standard Bank Group, SA and Africa
Feb. 2021 - Jan. 2022City of Johannesburg, Gauteng, South AfricaProvided strategic advisory, propose lucrative opportunities for the Business, develop and oversee implementation of integrated PR and marketing strategies, provide consulting services to the PR Communications Managers, Marketing Managers and Executive Heads across all business units within the Consumer High Net Worth, Business Clients and Commercial and Africa Regions, including Regions within South Africa. Media training also formed part of the services provided to our Clients as well as advisory / prep for media interviews. I was hands on daily in terms of Client service. My other very important stakeholders were my internal team members who kept the ship sailing in a high-pressure environment where flexibility, adaptability and resilience were key. I provided mentorship to my team but was also very aware of and grateful for what each member taught me. I believe we learnt from one another irrespective of position or level. Working on Standard Bank and integrating with other lead agencies on the account such as Saatchi, Mindshare and Wunderman Thompson was a privilege. We worked very closely because every marketing activity requires smooth integration of PR and Communication, Marketing, Content, Conceptualisation, Creative, Reputation Management and Social Media Marketing to achieve success.
Lux AfriqueGroup PR and Marketing Director
Nov. 2020 - Jan. 2021London, England, United KingdomLaunched Africa’s first luxury e-commerce store; the first ever to be able to deliver orders to all 54 countries in Africa. Developed a full launch plan including bringing partners on board who suited the high net worth audience. Built and nurtured relationships with business stakeholders such as Louis Vuitton, FARBERGÉ, Bang & Olufsen, VanLeles Diamonds, Stephen Webster Jewellery and other well-known, niche brands. I managed Client relations with partners who were based in other countries, for example in Britain, Ireland, Africa, France. Arranged media interviews whilst equally implementing marketing activities to VIP Clients and potential Clients. Arranged videography and other marketing collateral for our partners to air / flight alongside the Lux Afrique activities. Brand association and ensuring any ambassador relations or partner relations aligned to the luxury high net worth brand of Lux Afrique and its partners.
KVD CommunicationsGroup PR Account Director
Sep. 2020 - Dec. 2020City of Johannesburg, Gauteng, South AfricaProvided support freelance services in public relations, strategy development and reputation advisory to the company and its clients while the business onboarded new staff.
Business ConnectBusiness Partner
May. 2020 - Jun. 2020Johannesburg, Gauteng, South AfricaAs a Business Partner my role was to launch the newly identified Business Connect PRO Group. It involved identifying key business professionals / businesses who fitted the target audience to join the Business Connect PRO Group. This included ensuring only the “cream of the crop” being assigned to the appropriate business category as the preferred supplier within that exclusive spot. The role required onboarding premium, high quality service clients that aligned to the high standard that Business Connect prides itself in. The stringent vetting process, research, reference checks and client liaison formed part of every application. Some clients were approached and invited to become a member, based on their profile-fit. Building client relationships, offering them a full 360 service and marketing the benefits of Business Connect was key to upholding and delivering on the positive reputation established. The team’s services to our clients also included project managing, sourcing branded collateral and goods, printing, packaging, signage and more for members. Ultimately members could refer each other to external clients / businesses who were looking for trusted referrals in a specific field of expertise.
FleishmanHillardPublic Relations Account Director
Nov. 2019 - Feb. 2020Bryanston, JohannesburgProvide support freelance services and advisory to team and clients across corporate, financial and health sectors. Duties included reporting, launches, media events and engagement, team work, media hosting, development of crisis playbooks and business reputation strategies for clients.
Plato CommunicationsGroup Account Director
May. 2019 - Nov. 2019Johannesburg Area, South AfricaConsumer and corporate PR: My role in the company was very strategic, diverse and fast-paced. I looked after a portfolio of clients, majority in the consumer/FMCG space and headed up the respective internal teams. I played a key role in client advisory i.t.o. PR brand campaigns as well as on other campaign elements from integrated agencies. A crucial task internally, was to mentor my team and be the ‘bigger picture’ player, providing strategic direction and insight in all areas across all levels. My position also required me to handle crisis comms and media train clients, ensuring they were ‘camera and radio ready’ for interviews ahead of any brand or campaign launch. As the most senior member of the team, I was responsible for the high-level execution of client brand events and projects, also ensuring the campaign objectives and messaging were presented creatively, yet consistently, across all elements - press releases/content, press drops, internal, social media, influencers, creative etc. Budget planning, tracking and recons were other core tasks, alongside attending key client, stakeholder, inter-agency meetings and campaign briefings as well as identifying key opportunities for clients. Clients: 1) ACDOCO: Consumer PR Brands: Plantur, Jordan, Dr. Beckmann, SKYN, Contempo, Lifestyles, Batiste Dry Hair Shampoo, BlanX, Nair, Pearl Drops, Plus White 2) PANDORA: Consumer PR 3) Mondelēz International: Corporate and Consumer PR Categories: Chocolate, Gum, Candy, Groceries and Biscuits categories. Brands: Cadbury Dairy Milk, Lunch Bar, 5-Star, PS, Astros, Crunchie, Dentyne, Stimorol, Chappies, Clorets, Halls, Oreo and Royal Baking Powder. Main Campaigns: Cadbury Diary Milk (CDM) Generosity CDM Generositree Cocoa Life Cadbury FC (with Premier Soccer League and Lucas Radebe) Stimorol Enjoy Every Chew Halls Power of Cool Clorets Breathe Out Proudly Oreo Cup Pandora Lion King Collection SKYN 5 Senses Batiste Heavenly Volume Jordan Drop the Box
Future Ad Africa 2018 ConferenceGuest Speaker - The Future of Brands in the Digital Space
Mar. 2018 - Mar. 2018Sandton Convention CentreI was a guest speaker as part of a panel discussion on the future of brands in South Africa, the challenges being faced in the marketing space and how the revolution of the digital space can lend both positively and negatively to brand reputation - across public relations, marketing and advertising sectors.
Meropa CommunicationsSenior Public Relations Consultant / Account Lead
Dec. 2016 - Apr. 2019SandtonMy role was to communicate on behalf of the clients and take measures to improve their credibility and reputation. This included writing press releases, collaborating with media professionals, managing content and other communication materials, organising events, and creating and implementing public relation campaigns. Other responsibilities include Media or Influencer relations and liaison (SA & SSA) for Motoring, Consumer & Lifestyle, Business, Tech, Sport, Travel. Handle client liaison, advisory and counsel on public relations, brand reputation, marketing proposals. I provided executive guidance on crisis communication as well as managed responses to the media. I led and mentored internal teams of Senior Consultants, Consultants and Writers as well as managed Key Performance Indicators. Media Events: Car of the Year (COTY) with SAJGM, Cars.co.za Consumer Awards, Product Launches, Jaguar Simola Hillclimb, Global Product Launches, ABSA Cape Epic, Kingsley Holgate, media test drives. Achievements: • Over R80m worth of editorial coverage per month (combined) for JLR and WesBank • COTY event • Cars.co.za Consumer Awards Clients: WesBank, Jaguar Land Rover (SA and SSA), Ford, Volkswagen Financial Services
The ReputationalistExecutive Freelance Consultant: Strategic PR and Marketing Communications l Reputation Management
Sep. 2016 - Jan. 2023Johannesburg Area, South AfricaBusiness success and sustainability, and brand reputation are reliant on trust. Trust is formed by building relationships and nurturing them, and by being consistent, transparent and reliable. Every employee, stakeholder, action, decision and comment affects your reputation. Perception is the truth in the eye of the believer. It is important to be authentic, to build the right perception and to remedy misperceptions. Consulting Services:
1) Public relations and crisis management
2) Integrated Marketing Communications
3) Strategy and project management
4) Reputation management and advisory
5) Social media and influencer marketing
6) Coaching, media / crisis training and workshops
7) Guest speaker l Motivational speaker Industry Experience:
FMCG, travel and tourism, e-commerce, beauty, fashion and retail, banking, finance, automotive, high-net-worth and luxury consumer goods and services, business consulting, technology, pharmaceutical, education, mining, engineering, and construction. Client Experience: APO Group, South African Breweries, Coca Cola, Timber Tailors, Hikvision, Hikmicro, Life Hospital, Ford, Jaguar Land Rover, Mondelēz International, Pandora, Wella Company, Lux Afrique, Louis Vuitton, FARBERGÉ, Montegrappa, Stephen Webster, VANLELES Diamonds, Standard Bank, First National Bank, WesBank, Volkswagen Financial Services, NFB Private Wealth Management, Austell, Abbott Laboratories, Fleishmann Hillard, KVD Communications, Sanitouch, ACDOCO, Impala Platinum, Bilfinger, Steinmüller Africa, Barloworld, Sam Jane Communications.
Public Relations Institute of Southern Africa (PRISA)Course Facilitator l Content Developer
Jan. 2015 - Jul. 2024South AfricaAs a registered member of the Public Relations Institute of Southern Africa (PRISA), I developed content for courses that I facilitated on a part-time basis. I also lectured on behalf of the institute on subjects within my fields of expertise. These included (but were not limited to):
1) Writing for media: print, online, social and organisational media
2) Writing, proofreading and editing
3) Key messaging
4) Media training
5) PR Campaigns and project management
6) Crisis planning and communication
7) Event planning, management and execution
8) PR In an ever-changing digital landscape
9) Integrated-agency etiquette in the world of PR PRISA is recognised by SAQA as the professional body for the public relations and communication industry. The Chartered Public Relations Practitioner (CPRP) is registered on the National Qualifications Framework (NQF). The official recognition from SAQA not only acknowledges PRISA as a professional body for public relations, it also highlights both PRISA and its members' commitment to adhering to the guidelines and policies stipulated according to the NQF Act of 2008. It will also assist PRISA in facilitating the necessary Continuing Professional Development (CPD) training and skills development to its members, in order to elevate the profession to the highest level. Members of PRISA adhere to the Code of Ethics and Conduct and have to maintain their level of registration by continuously striving to improve themselves and their knowledge through the Continuing Professional Development (CPD) programmes.
Bilfinger SEGroup Marketing Communication Manager
Sep. 2012 - Nov. 2016Head Office - RivoniaDuties: I was responsible for the full marketing, public relations, communication (internal and external) and event management functions; Forecasted and managed four annual and quarterly budgets; Managed a team and all aspects of communication incl. mass-mailers, departmental and company campaigns, media editorials, press releases, written correspondence and events; Developed the communications and marketing strategies and policies Crisis communication; Managed the corporate brand in its entirety across the South African Group of Companies (Bilfinger Power Africa, Bilfinger Intervalve Africa, Steinmüller Africa and Steinmüller Africa Piping Division) including 19 sites; Ensured correct application and implementation of the corporate identity aligned to global guidelines e.g. marketing material, promotional items, corporate signage, vehicle branding, etc.; Project managed all conventions and conferences attended by the SA Group of Companies, incl. PowerGen Africa, Africa Energy Indaba, African Utility Week, EAPIC, WAPIC etc.; Co-managed the launch of the Employee Wellness Programme; Coordinated and managed corporate photo shoots across sites, production of the corporate videos and specialised product/service marketing videos; Briefed and managed agencies, design houses and suppliers; Provided a full service to the Board of Directors, to all internal departments and to all sites across the four functions of the department.; Responsible for the production & distribution of the employee newsletter; Provided HQ in Germany with content on SA activities for the global internal magazine; Reported directly to the Executive HCM General Manager as well as to the MD, CFO, CEO and other company Directors on their individual projects; I worked directly with the Head of Communications and Marketing in Germany w.r.t. to CI requirements, media relations, global events, exhibitions, projects, publications, etc.
Animal Angels Non-Profit Company (2013/230627/08)Founder/Director
Nov. 2010 - Oct. 2020Johannesburg Area, South AfricaAnimal Angels NPC is a registered animal rescue non-profit company. It is made up of a group of hard-working, dedicated animal-lovers who do animal rescue on voluntary basis because of the passion we share for animals and because we want to protect them to the best of our ability. We work closely with other rescue associations because we believe that together we make the biggest difference and can save the most lives. One of our focus areas is educating the public on how to care for their pets and for animals in general to ensure the animal's best health and quality of life, and to combat animal abuse, neglect, dog fighting and other horrific realities. If you are interested in joining our volunteer team, would like more information or would like to make a donation to Animal Angels NPC, please email me at [email protected]. You are also welcome to follow us on Facebook @animal.angels.sa and post photos/information about missing pets.
Event Elves CCEvent Management Specialist
Jun. 2007 - Jan. 2023Johannesburg Area, South AfricaClient experience (included but not limited to): Hikmicro, Hikvision, Timber Tailors, Foodcorp (PR and events), South African Breweries (PR and national brand promotional campaigns), Timber Tailors, Standard Bank (events and marketing), Austell (PR and events), Bilfinger Power Africa (corporate rebranding project), Bilfinger SE (PR and events – international media and shareholders), Steinmüller Africa, WesBank, First National Bank, Jaguar Land Rover product launches, Mondelēz International, Pandora.
South African BreweriesNational Key Accounts Co-ordinator - Off-Premise
Jan. 2007 - Apr. 2008Head Office - SandtonCentral point of contact for Key Account Reps. Assisted and managed all support functions for Key Account Reps, 3 Regional Key Account Managers, the Category Space Planner as well as the National Key Accounts Manager. Provide an open service i.t.o. Key Accounts to Brand Teams, National Sales Teams, Promotions Department and Key Account groups from Head Office to outlet level. Arranged and coordinated Key Account workshops from A –Z. Ensured thorough communication to all internal and external customers. Formulated and executed Key Accounts strategies. Developed and managed Key Account Promotions in terms of spend forecast, design, target-setting, implementation, evaluation & payouts. Competitor intelligence monitoring & reporting. Key Account performance reporting. Trade development *Key Account and knowledge management *Provide special project support to the brand teams and SAB projects. Developed and managed Off-Premise Key Account budget w.r.t.promotions; worked closely with the Procurement Department.
The South African BreweriesPremium Brands Ambassador, International Premium Brands - Strategic Business Unit
Aug. 2004 - Dec. 2006Pretoria, Isando and Chamdor, South AfricaIdentified focus outlets (on-consumption and off-consumption) suited to each brand (Miller Genuine Draft, Pilsner Urquell, Peroni and Sterling Light Lager). Identified and implemented brandhouses. Called on customers daily. Built relationships with customers and consumers. Created and actioned business plans for each customer offering business opportunities to increase their business offerings to consumers and increase their cash-flow. Consumer development & interaction. Ensured high-impact visibility of brands and category management. Developed, initiated and implemented premium/brand-specific promotions in all focus outlets. Created and implemented innovative promotional plans for the team (regional/national) to increase consumer awareness, trial and loyalty. Planned, implemented and managed brand equitable promotions at prestige golf clubs. Liaised with suppliers/contractors on a daily basis. Customer entertainment. Coordinated and attended Trade Brewer educationals/evenings for customers & their staff as well as for club members at golf clubs and corporates at their offices. Developed, monitored and paid customer incentives. Recognised and actioned sponsorship opportunities. Developed and delivered presentations displaying brand performance,successes, growth and focus areas. Resolved customer/consumer complaints. Worked hand-in-hand with the District Managers and district sales teams throughout the districts *Ensured matters of confidentiality are handled appropriately. Designed point-of-sale specific to promotions for each of the brands. Designed merchandising elements. Setup and managed relevant events including Nedbank Million Dollar Golf Challenge in terms of the sponsored tents, events, promotions and training of promotional staff. Monitored sales, market trends, competitor activity and consumer needs to ensure brand strategy alignment. Conducted visits with directors & GM. Managed individual promotions/events budget. Crisis management.
The South African BreweriesMarketing Officer - World of Beer
Mar. 2002 - Jul. 2004Newtown, Johannesburg, South AfricaFull marketing function of the facility as a visitor's centre, conference centre and showcase for SAB. Responsible for corporate rebranding project and entrenching in minds of customers/potential visitors. Grew visitor base through intense PR campaigns including media functions, corporate functions, celebrity functions and as well as an effective marketing strategy. Wrote and distributed newsletter and news flashes, conducted media interviews and wrote press releases. Crisis management, involvement with the RAG committees of various universities as well as charity work. Objective was to grow visitor numbers and increase the awareness of the SAB World of Beer which was achieved successfully: visitor numbers grew by 27% in F03 and by 37% in F04.
Interact PromotionsPublic Relations and Marketing Manager
May. 2001 - Apr. 2002Johannesburg Area, South AfricaManaged Village Walk Shopping Centre, Hillfox Power Centre, Daveyton Mall, Fourways Mall and Dobsonville Shopping Centre. Tenant relations, promotional campaign development and implementation, media/PR campaign development and implementation, press release writing and media negotiations, awareness campaigns, increase feet through doors, screening and hiring out of promotional courts, advertising campaigns, individual needs analysis of tenants and crisis management.
Westcom Public RelationsJunior PR Assistant / PR Personal Assistant to Director and Publications Manager
Jan. 2000 - Mar. 2001Johannesburg Area, South AfricaClient liaison, media relations, press release editing assistance, distribution of releases, event planning and implementation, client meetings, relationship building, daily monitoring of media for client articles. Clients: South African Breweries, Amalgamated Beverage Industries, Sappi Limited, Barloworld, Nampak and Placer Dome.
Intch is a Professional Networking App for the Future of WorkSee more people like Bonnie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1476882 people
21
Journalist and Legal Writer
16
Managing Director @ Quantum Communications
18
Consultant @ Axfin
113156 people
21
Journalist and Legal Writer
18
Consultant @ Axfin
30
MRP specialist @ ABInBev