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Work Background
Videometric SolutionsPublic Relations Communications Specialist
Sep. 2022 - Oct. 2023JamaicaWe provide Proficient customized State of the Art explainer videos which will best fit your company's brand and appeal to your target audience. With the proper script and voice over we can help you expand your reach both locally and internationally.
Ministry of Labour and Social Security JamaicaPublic Relations Specialist
Dec. 2016 - Mar. 2022Kingston, JamaicaPublic Relations Officer- The Programme of Advancement Through Health and Education-PATH • Review all education-based material developed and that are deemed to be in need of revision based on criteria that will be developed. These materials include Brochures, Handbooks, Manuals, Leaflets/Flyers, Posters
• Responsible for all Press Releases, Media communications, Press Conferences for PATH • Review website Page for PATH that is hosted by the MLSS by examining the quality, accuracy, and adequacy of information that is present and, through collaboration with the MIS department of the Ministry, oversee the development of an interactive Page that provides educational matter for the priority groups of the communication strategy. • Through collaboration with the Social Marketing Manager, the PR Manager and the MIS department, facilitate and oversee the review of the MLSS web page that caters to the needs of the clients of the programme and delivers appropriate information content.
• Along with the Social Marketing Manager assist with the development and implementation of a work plan for Public Relations activities for PATH and the MLSS
• In Collaboration with the Social Marketing Manager Developed and coordinated various Fairs for PATH Beneficiaries
• Assist with the implementation of Public activities for the various publics
• Coordinate the media coverage for PATH top Achievers Awards Ceremony, inter alia
Newstalk 93 FMRadio Talk Show Host
Feb. 2015 - Aug. 2015UWI MonaRadio Host,Producer and Sales Coordinator for the WET Show-The Woman Empower Thyself Show at Newstalk 93 FM About the WET SHOW THE W.E.T. SHOW – “BE the embodiment of empowerment.” An informative and interactive radio program that speaks to, and promotes discussion re: the empowerment of our women. The show addresses the everyday needs from the corporate to the community level. Presently a 2hr call in radio program me (is open to more hours) two clear segments include: an in-house panel discussion with invited expert opinions and a community Vox-Pop segment garnering opinions from the community levels. Will also seek to highlight community projects or individuals that speak to and promote discussion re the empowerment of our women as the. program me is meant to address issues from the corporate to the community level.
With a panel of experts to discuss the trending themes each week this segments also facilitates the feature of an outstanding female personality or contributor to female empowerment (could be a male) who is a part of the panel with expertise in in business, the talent industries or an inspirational personality in the business community/ corporate Jamaica or an unsung hero of a community. Introduction
The WET Show is a show for the empowerment of women which includes also the empowerment of our men in support of those issues which concern women that need to be addressed. The show deals with the entrepreneurial spirit, her health and wellness; as well as, her family life and her relationship. The whole woman is explored on the show which reveals and disseminates relevant information by presenting in a classy, fun and informative setting.
The General Genre of the Woman Empower Thyself Show The show is presently aired Monday Nights between the hours of 9pm – 11pm on Newstalk93FM
National Family Planning BoardCommunications Writer
Aug. 2007 - Sep. 2011•Write speeches and messages for Heads of the Organization
•Write scripts for TV series –Teen Seen •Coordinating Media responses and interviews
•Engaging media houses
•Develop concepts for exhibits
•Develop brochures on reproductive health for various target groups
•Write articles for newsletter-the Health Provider and the NFPB’s webpage
•Write Articles for various media publications
•Develop and Coordinate forums for various target audiences to facilitate discussions for the development of Reproductive Health policy (e.g. Men’s Forum)
•Liaise with the media, internal and external publics of the organization
•Interviews with the Media TV, Radio, Print
•Draft Public Relations Plans in accordance with the policy guidelines, programmes and goals of the organization •Write press briefs for media interviews for NFPB’s personnel
•Develop activities and budget for each financial year (Corporate Plan)
•Evaluation Reports
•Write and develop TV and radio advertisements for the organization
•Develop concept and text for Calendar
Blazing Trails PR, Marketing and Advertising NetworkCEO and Founder
Oct. 2006Kingston, JamaicaA Public Relations Marketing and Advertising Consultancy with a flare for maximizing target audience potential with strong messages and content development. Experienced in Reputation and Brand Management using Social Media and various online platforms.
Scientific Research CouncilTechnical Information Officer
Oct. 2000 - Jun. 2004Re SSTS bulletin- a biannual magazine for the science societies in schools locally
•Writer and editor for the SSTS Bulletin
•Proof reading for the SSTS Bulletin •Coordinator of the SRC &JPSCo Science and Technology Poster and Essay Competition • Launched and implemented the Organization Of American States- OAS 21st Century Curriculum Workshop for teachers
•Sought sponsorship for programmes
•Launched Science Societies •Coordinated Science Camps island wide •Coordinated Schools’ Essay & Poster competitions,
•Coordinated career seminars for students and information technology programmes for teachers
•Designed publicity material, including flyers, brochures, and evaluation forms for feed back from stakeholders re programmes •Coordinated and designed informational packages for workshops using technological platforms such as various computer software to create informational CD ROMs
Scientific Research CouncilIndexer/Abstractor Coordinator
Jun. 1994 - Oct. 2000Kingston, JamaicaCaribbean Energy Information System -CEIS Indexer/Abstractor-1994-2000 • Liasing with the Liaison Officers of this energy network of 18 Caribbean Countries for the collection of energy data to enhance and update the Publim Data Base • The Energy information to include Nuclear Energy Biogas Petrolium and Renewable energy information from the Data Base was used to produce a book series - Caribbean Energy Abstracts • Use of network database to provide energy information upon request for several local and Caribbean Clients
• Coordination of CEIS conferences locally and abroad Re-Production of quarterly newsletter CEISUpdate (circulated throughout the Caribbean)
• Editor for the CEIS update publication
• Redesign and revamping of CEIS Update
• Designed and implemented a user needs survey for CEISUpdate publication within schools of the 18 Caribbean Countries • Strategized, designed, and created a title segment for the promotion of energy awareness and energy conservation practices in Caribbean High and Secondary schools dubbed Energy for Young Minds
• Write and source articles from various energy institutions and acclaimed authors around the Caribbean for the CEISUpdate
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