MARIAJOSE ZAPATIER - Visual Designer,

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Work Background

Grupo PetersenDiseñador visual

Aug. 2023 - Jul. 2025Buenos Aires y alrededores• Campañas & design system → marketing: aplicaciones y adaptaciones para impresos, redes y mailings; consistencia entre unidades del grupo en banca digital, tarjetas, seguros, préstamos de banca minorista y mayorista de Banco Santa Fe, Banco Entre Ríos, Banco San Juan, Banco Santa Cruz • Producto/UX/Marca y patrocinio: colaboración para la mejora continua de la experiencia digital y la alineación visual en journeys y contenidos • Design Ops: librerías, plantillas y QA para entregas listas para medios • Alias (2025) — KV & sistema visual de campaña → asset toolkit on/off (DOOH/OLV, social, CRM, print) consistente de Banco Santa Fe, Banco Entre Ríos, Banco San Juan, Banco Santa Cruz • Plus Pagos — landing y rediseño de mailings (estructura, diseño y componentes) alineados al sistema de marca • Tienda Clic — rebranding (refresh de identidad, línea gráfica y performance assets para e-commerce)

Grupo GoldfarbJefa del Área de Diseño

Apr. 2021 - Aug. 2023Provincia de Buenos Aires, Argentina• Liderazgo de área — planificación de calendario comercial, coordinación con áreas internas y agencias, entregas on/off consistentes (team coordination · planning). • Operación y automatización editorial — revistas de supermercado y folletos promocionales (Diarco · Diarco Barrio · Potigian): plantillas, estilos y circuito de correcciones → mayor eficiencia y calidad por edición (editorial workflow). • Web — diseño del sitio de Establecimiento La Gioconda: arquitectura de información (IA), UI y lineamientos visuales; handoff/implementación con proveedor. • Brand governance — brandbooks de marcas propias, etiquetas y mockups; asset toolkit on/off para campañas (brand systems · asset packaging). • Producción y catálogo — fotografía/retouching, originales para taller/prototipos y performance assets para e-commerce. • Procesos de trabajo — plantillas y archivos maestros compartidos, control simple de versiones, checklist de salida y entrega a imprenta/medios; orden de briefs y correcciones semanales.

Prisma Medios de Pago S.A.Senior Visual Designer

Sep. 2019 - Sep. 2020• Visa Argentina (co-branding) — concepto visual y adaptaciones para campañas y materiales; mejora de visibilidad de marca y engagement en piezas on/off. • Newsletters y comunicación — propuestas de diseño y producción para envíos y campañas internas. • TodoPago (relaunch) — promocionales y animaciones 2D para plataformas digitales (OLV/redes). • Tutoriales e instructivos — materiales de soporte visual para entidades bancarias. Para los productos de — Prisma Medios de Pago, LaPos, PagoMisCuentas, Banelco.

Autoservicio Mayorista Diarco S.A.DIARCO self-service wholesales and wholesale distribution

Oct. 2018 - Sep. 2019Gran Buenos Aires, ArgentinaMeticulously followed corporate brand guidelines and improved these to enable brand consistency across campaigns and marketing programs. Created collaborative attitude and promoted a good environment for the development with a team of designers to offer improvements and direction on all the projects. Product cataloging, product photography Photo touch-up and editing Workshop production: models, prototypes and product presentations Design of digital creative like signage, brochure layout, posters Created all communications collateral, including web pages, brochures and fliers. Produced packaging for domestic and international markets. Created visuals that appeal to leaders in the big data and high-tech world. Supported production of various proposal volumes under tight time constraints.

Divaflo SRLDigital Marketing Manager

Feb. 2016 - Oct. 2018Buenos airesSeparated the Graphic Design print from the Digital design and updated the brand to the media tendency. Identified and implemented SEO and SEM tactics that delivered quality measurable results. Developed ROI-driven online and social media strategies. Developed online marketing strategies for broker and agents businesses. Proposed innovative story-lines for digital content and developed unique campaigns to promote brand engagement. Improved Customer service to the final consumer and franchises Created communication channels: web, mail, chat, telephone. Planning and execution of online and offline communication campaigns Creativity, analysis of social media, and mailing from the Group's brands. Digital design for different broadcasting platforms (TV, web, signage) Commercial analysis, management and contracting of campaigns in loyalty segments, and collectors (coupons and marketing actions). Competition survey Events production and organization, facilitated contracts with celebrities and well known teams for endorsements Wrote social media content to increase engagement with customers; and Promotions for points of sale. Posted new content for products and services when managing marketing and release calendars.

JAC MC LIGHTGraphic desing and Marketing

Jun. 2007 - Feb. 2016Buenos AiresBecame into an authentic relief for the agency by designing effective and innovative Direct and Promotional marketing material which elevate, differentiate and drive on-brand and on-strategy initiatives, for different clients. Eased the traffic of campaigns process, interacted with all necessary partners throughout the company, including the client service department, upper management and production. Dealed with Agency clients and suppliers, purchase and sale of advertising products and merchandising pieces Produced integral coordination for creative, brand-building events as congresses and exhibitions Developed Corporate graphics, identity of events for health institutions. Performed Editorial Graphic design, Sports Marketing, Promotional tactics, sponsors, signage. Coordination of marketing campaigns and monitoring of the implementation of the services provided Designed new, on-brand visual elements focusing on concept and messaging. Consulted with clients to define design requirements and manage product development projects. Developed key relationships with vendors, including printers and shipping agents, ensuring proper advertising execution. Reviewed and analyzed marketing campaign responses. Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase clients sales Aligned resources to create marketing plans for various projects including new product launches and events. Oversaw marketing for product launches, including direct mail pieces, trade shows, sales training and e-mail campaign. Improved marketing initiative outreach and building engagement by coordinating social media marketing on the Facebook and Instagram platforms. Provided all event planning for trade shows and vendor fairs that clients and partners attended. Provided live reporting of client activities at expos and events.

Mc light consultingGraphic Design

Mar. 2005 - Jun. 2007ArgentinaAn important help for liaison with clients. Consulted with clients to define design requirements and manage product development projects. Graphic design, editorial design. Booth design, stained glass, back-lights, billboards, banners. Photo touch-up and editing , assembly of workshop originals, prototypes and product presentations. Presentation and management of budgets according to customer requirements. Development of proposals to meet marketing objectives with promotional actions (BTL) Relationship and direct communication with customers and suppliers Created digital logos and [Type] product designs for local businesses. Prepared branding packages for new product lines, including point of purchase displays, marketing materials and product packages. Designed print materials such as brochures, banners and signs. Fostered relationships with various retail clients through effective communication, negotiation and collaboration skills. Leveraged graphic design expertise to produce email blasts, catalogs, posters and other promotional materials. Generated digital image files for use in digital and traditional printing methods.

LAND GRAPHIC DISEÑO Y COMUNICACIONGraphic Design

Jan. 2004 - Jan. 2006Buenos AiresPerformed as designer for editorial design and material for branding in trade shows. Designed print materials such as brochures, banners and signs. Leveraged graphic design expertise to produce email blasts, catalogs, posters and other promotional materials. Formatted designs and media for print and web applications and delivered production ready graphics in HTML and CSS formats to meet client marketing needs. Generated digital image files for use in digital and traditional printing methods. Finalized projects with touches such as adjusting images sizes and selecting fonts. Directed advertisement, trade show banners, booth design, stained glass, back-lights, billboards, and signage projects from conceptualization to final delivery Worked with clients to present magazine mock-ups and collect information for adjustments.

BLUE BOX VISUAL EFFECTSInfographic assistant

Jan. 2000 - Feb. 2002Guayaquil, EcuadorStarted as Assistant for post production but she developed enough knowledge that liberated the managers of some work , she performed duties effectively and without supervision. Prepared layout and touch-up of digital material. Determined styles, size and arrangement of digital illustrations and graphics. Created graphic materials for the company website. Designed layouts and drawings in compliance with established templates and design standards. Interpreted drawings, sketches and work orders. Consistently adhered to all internal delivery schedules. Recommended techniques, methods and media best suited to produce desired visual effects.

Grupo Petersen

Buenos Aires y alrededores