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Network Power<100 people
Roles
🔥100%
Startup Founder
🧑🔬100%
Engineer
🧨100%
Consulting
Geos
🇬🇧100%
United Kingdom
Work Background
DorisUX Lead
Nov. 2024Revitalized Legacy Product
Identified an overlooked product dormant for 3+ years and took ownership from ideation to execution—pitched a new direction, defined the roadmap, and led cross-functional project management to bring it back to life. Scaled UX Delivery with Lean Team Management
Introduced a decentralized squad model to allow parallel product streams, significantly increasing team output and enabling the successful launch or redesign of 5+ products under tight deadlines. Culture & Talent Development without Budget
Developed a non-monetary bonification system to recognize and motivate team members, improving morale and engagement in a resource-constrained environment. Launched UX ResearchOps Foundations
Initiated and implemented ResearchOps practices, laying the groundwork for more scalable, consistent, and trackable user research across the organization. Hands-On Product Oversight
Provided end-to-end UX oversight and quality assurance for 4+ strategic products, ensuring high standards of usability, visual design, and alignment with business goals. Empowered Senior Talent with Trust-Based Autonomy
Created space for senior designers to lead independently, fostering ownership, accountability, and professional growth through a no-micromanagement leadership style. Led Design & Research for High-Stakes B2B Products
Conducted hands-on UX design and user research for key products—Studio and Ads—developed in collaboration with Globo Condé Nast, optimizing them for advertiser and content partner needs. Strategic Enablement of Commercial Teams
Partnered with the sales team to translate complex product features into compelling narratives—led training sessions and developed slide decks to support go-to-market and client presentations.
MôreSenior Product Designer
Jan. 2023 - Nov. 2024- From May/2023 - Jul/2023: managing the scope, setting priorities and implementing process and directing an UX team of five - Current design lead for Atlas, CVC's sale platform with the reach of +1000 CVC stores and access to 10 million travelers. Delivery of features for: payment hub, checkout, traveler and agent communication, and sales management
CVC CORPSenior Product Designer
May. 2020 - Jan. 2023São Paulo, Brasil- Leading the ongoing report and analysis on CVC’s travel agents daily tasks and mapping out innovation opportunities with an UX multidisciplinary team. - Product discovery to identify, design and launch CVC’s first transactional e-mail journey. Partnership with sourcing, marketing, CRM, CX and product teams. - Design of a backoffice solution for the notification management for CVC's travelers - Cross-team project management to create white-label knowledge base and content strategy for Almundo (Argentina), CVC, and Sub Viagens. - Use of qualitative and quantitative research methods to design an SST (Self-service technology) system for traveler’s support.
D3Product Designer
Jun. 2019 - May. 2020- DEC/2019 - MAY/2020: Design lead for hand off and project management with a team of three for CVC’s new product, “Dynamic Budget”. - Product discovery for MRV, Brazil’s largest housing construction company, to understand user mental frameworks and expectation when shopping for apartments. - Design thinking workshop for MRV’s stakeholders, introducing UX research and Service Design concepts and methods.
Grupo CerebralProduct Designer
Dec. 2016 - Feb. 2019- Product design management, planning and delivery for an EdTech Startup based in São Paulo.
- Branding and project management for private and theBrazilian government initiatives.
Feamais Alumni FEAUSPGraphic Design Intern
Jun. 2013 - May. 2014São Paulo e Região, BrasilCommunication design internship for the alumni and related groups and programs of the School of Economics, Business and Accounting of the University of São Paulo. Focus on branding, campaings, web design and social media content
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