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Work Background
MonksSr Art Director
May. 2024Ciudad de México, México
Media.MonksArt Director Sr
May. 2024Mexico City, MéxicoArt Director for the global Marriott Bonvoy account at Media.Monks, I lead visual direction and digital content development for social platforms, ensuring aesthetic consistency, visual quality, and alignment with the brand’s global identity. Key responsibilities and achievements: -Define and execute the brand’s visual language across social platforms, creating original materials and adapting global campaigns.
- Lead the production of static posts, reels, stories, and special campaigns with strong aesthetic and storytelling coherence.
- Translate creative concepts into effective, culturally relevant visual executions aligned with communication goals.
- Collaborate with strategy, social media, and copywriting teams to craft integrated, audience-driven content.
-Supervise the visual output of the team, providing direction, feedback, and quality control.
- Propose and implement creative innovations that keep the brand at the forefront of digital and visual trends.
Grupo ModeloSr Art Director
May. 2019 - Mar. 2024MéxicoDeveloped a range of digital advertising materials, including Master Graphics, visual concepts, social media contents, branding assets and animated videos, resulting in improved customer engagement, for Corona Agua Rifada overall 2022 and for Bud Light from 2020 to 2021 Implemented an visual style that increased +52% of followers en Social Media for Corona Agua Rifada. Created a comprehensive style guide for the sponsorship of Corona Agua Rifada in one of the most important music festivals in México earning +350k impacts & trial in music and achieving 35% reach media Co-create an award winning campaign that achieved 41% average increase in metrics vs. 2021 campaign. Developed an unique creative campaign for NFL Fans with Bud Light obtaining Reach10M TW impressions, 7.8% Ad Recall, 32.6K Golden Records 100% target accomplishment. BRANDS: CORONA AGUA RIFADA | MODELO | MICHELOB | VICTORIA | VICKYS | BUD LIGHT | CUCAPÁ
Grupo MediosDiseñador editorial
Jan. 2019 - Apr. 2019Área metropolitana de Ciudad de MéxicoEditorial design and photographic editing for magazines Product photography ACHIEVEMENTS: 100% compliance in the visual concept for Veritas magazine and City Club
Chuen MxHead of Art
Jan. 2017Ciudad de México y alrededores, México- Diseño estratégico de marcas, sitios web, edición de video y animación. - Diseño de contenido para Redes Sociales. - Diseño Editorial.
Out Of Home DigitalDiseñador Gráfico
Jan. 2017 - Jan. 2019José Luis Lagrange 103, Los Morales PolancoProvided creative direction to a junior graphic designer to ensure quality and consistency of all deliverables Created a comprehensive style guide that standardized the design and branding of all company materials Designed a brand identity system that included logo, website, and social media assets that increased brand recognition Designed many marketing materials, including brochures, flyers, and presentations for the sales team, resulting in improved customer engagement
Chuen MxHead of Design
Jan. 2017Ciudad de México y alrededores, México- Diseño estratégico de marcas, sitios web, edición de video y animación.
- Diseño de contenido para Redes Sociales.
- Diseño Editorial.
CalymediaDiseñador Gráfico Jr
Jun. 2016 - Oct. 2016Río Tíber 42, Col. CuauhtémocEditorial design and photo editing for premium brands Design of different brand materials such as brochures, flyer, mailings, logos, corporate stationery and prints. CLIENTS: L'ORÈAL PROFESIONNEL, KÉRASTASE, MIRADOR TORRE LATINO
M STUDIO PRODUCCIONES Y SERVICIOS CREATIVOS S.A de C.V.Diseñador gráfico Jr
Jan. 2015 - Jul. 2015Av. Paseo de la ReformaDiseño de materiales gráficos y audiovisuales.
FES Acatlán - UNAMDiseñadora editorial
Aug. 2014 - Oct. 2015Programa de InvestigaciónServicio Social: Diseño de portada y formación de libros en el Seminario permanente de Investigación sobre Identidad Universitaria.
Museo del EstanquilloFotógrafa
Jul. 2010 - Aug. 2010Isabel la Católica 26, esquina con Madero. Centro Histórico de la Ciudad de MéxLevantamiento de imágenes y creación de video para el curso de verano: Explorando y Recreando el Arte
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