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Work Background
Boost TechnologyFounder & CEO - Kenya
Feb. 2023KenyaThe informal sector in Kenya accounts for 33% of GDP, and contributes to over 70% of the country's employment. We exist to enable this sector to thrive in a fast-paced digital economy to accelerate income generation. Through our platform at Boost, I am leading the business from its foundational steps to unpack opportunities within the retail environment in digitizing the whole ecosystem by partnering with FMCGs, distributors, and other suppliers, therefore, moving businesses from defense to offense mode. We are driving this agenda as we create job opportunities in the value chain at the same time.
Wabi ProjectBusiness Manager - Nairobi
Oct. 2022 - Dec. 2022Nairobi, Kenya-Landed expansion strategies for the Wabi2B app platform within key regions in Nairobi covering 18k stores -Developed a structured permanent journey plan from scratch to enhance the company’s approach to market coverage -Grew the business turnover by +21% in just two months of landing in the role -Led a team of 6 Team Leaders in charge of 6 territories with 50+ sales representatives who executed daily operations that interface with our customers 24/7 -Strongly championed a growth culture, learning and continuous improvement philosophy within the organization and provided strategic solutions to the Kenya leadership team.
UnileverSales and Distribution Manager
Apr. 2021 - Oct. 2022Nairobi, Kenya-Held an Acting Area Sales Manager role for 6 months in-charge of Nairobi's KES 300M monthly turnover in General Trade -Led a 20+ salesman team in driving business strategy in the market within the retail, local modern trade and wholesale channels covering >6500 outlets in Nairobi metro -Significantly grew business turnover for the first and second biggest distributors by 12% (KES 59M) and 23% (KES 102M) -Delivered 100% target achievement for 16/18 months in GT -De-averaged growth by category and landed +32% for Nutrition, +20% for Beauty and +17% for Homecare -Successfully led the national team in embedding Jaza Duka in retail (a sustainable financial inclusion solution) and delivered Kenya's largest growth since inception i.e. from KES 14M to KES 58M turnover transacted monthly -Responsible for fast growth for brands with purpose i.e Royco by 22.3%, Pepsodent by 20%.
UnileverAssistant Trade Marketing Manager- Personal Care
Aug. 2018 - Mar. 2021Kenya-Managing and implementing category strategies for various channels the business plays in. -Championing penetration and market share growth for purpose brands (Lifebuoy and Pepsodent) in the Kenyan market. -Driving sustained growth of key core brands in the category (Geisha, Vaseline) by bringing the outside in to shape brand decisions on key recovery projects. -Demonstrating business acumen in line with the changing market and trade dynamics hence fueling the right innovations and landing them at speed. For example, covid-19 response innovations landed in the market within a record 14 days. -Generating Customer Development insights through employing the right data and analytical skills to drive growth.
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