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Work Background
Bidii CreativesChief Executive Officer
Jan. 2020KenyaI lead Bidii Creatives as CEO and Brand Strategist, overseeing brand transformation projects for NGOs, global brands, hotels and institutional clients across East Africa. My role combines strategic consulting with high level creative execution. I conduct brand audits, develop positioning frameworks, and design data driven content strategies that improve visibility, engagement and conversions.
I manage a cross functional team of videographers, photographers, designers and editors to deliver integrated campaigns from concept to final delivery. I also direct and produce films, documentaries and brand content, bringing professional storytelling and visual expertise to every project. My work ensures clients strengthen their market presence, communicate clearly, and achieve measurable growth.
Consey protection JuridiqueChief Executive Officer
Feb. 2019 - Mar. 2022SwitzerlandConsey was a Swiss legal protection service that I led, overseeing its launch, brand positioning and digital transformation. I developed the brand strategy, built the e commerce platform and structured the subscription model to make legal coverage more accessible and flexible for clients. I also managed client relations, digital marketing and the optimisation of the customer acquisition process.
Best PlanFondateur
May. 2016 - Dec. 2019SwitzerlandBest Plan was a financial and insurance consulting firm that I founded. I developed the brand identity, built the company’s communication strategy and oversaw all marketing initiatives. I managed recruitment processes for over 150 candidates, designed training programs for advisors and strengthened the overall client consultation and sales performance.
SNCFinance Advisor Manager
Mar. 2012 - Nov. 2018Switzerland, LausanneAt SNC Insurance Brokerage I progressed from advisor to manager, supervising a team of insurance consultants and supporting their performance and development. I provided advisory services across life, health and non life insurance for both individual and corporate clients. I also contributed to the company’s commercial strategy through partner acquisition, recruitment support and the improvement of internal sales processes.
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