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Work Background
Honeyland PropertiesReal Estate Broker
Nov. 2024Waycross, Georgia, United States
Berkshire Hathaway HomeServices Beazley, REALTORS®Licensed Real Estate Agent
Jul. 2021 - Nov. 2024Waycross, GA
SignifyDirector of Strategic Marketing, Cooper Lighting Solutions
Jun. 2014 - Feb. 2021Peachtree City, Georgia, United States
Kids IIDirector Strategic Marketing (International & Channel Marketing)
Sep. 2012 - May. 2014Atlanta, GASelected to initiate and develop the Channel Management team ground-up; while also assuming responsibility for International Marketing. Responsible for the management of the global Channel Marketing team with the key organizational role of strategic alignment of retailer and Kids II objectives for seven international territories (27 accounts). Specific responsibilities included: detailed development of growth roadmaps, lead the line review and strategic planning process, account marketing and promotion planning and ROI assessment, joint ownership with Sales managers for delivering topline revenue goals, set strategic objectives for trade events/tradeshows. Manage four direct reports. Reporting to EVP - Global Strategic Marketing.
Kids IIDirector Marketing Communications
Aug. 2006 - Aug. 2012Atlanta, GARecruited to reposition the Marketing Communications group from tactically to strategically aligned. Responsible for staff and team development, strategic brand communication, annual business planning and marketing strategies, corporate identity stewardship and philanthropy, International trade relations and sales call process (including trade show management), management of internal and external creative teams, media planning, agency management, digital marketing and public relations. Supervised team of 20+ and several external agencies and partners. Led several Executive-level cross-functional teams. Reported to VP-Marketing.
Kids II, Inc.Director Marketing Communications
Aug. 2006 - Aug. 2012Atlanta, GARecruited to reposition the Marketing Communications group from tactically to strategically aligned. Responsible for staff and team development, strategic brand communication, annual business planning and marketing strategies, corporate identity stewardship and philanthropy, International trade relations and sales call process (including trade show management), management of internal and external creative teams, media planning, agency management, digital marketing and public relations. Supervised team of 20+ and several external agencies and partners. Led several Executive-level cross-functional teams. Reported to VP-Marketing.
In Zone Brands, Inc.Sr. Marketing Manager
May. 2004 - Aug. 2006Greater Atlanta AreaRecruited to build the organization's marketing capabilities to ensure controlled, profitable growth and the development of sustainable brands. Key responsibilities included: management of department budget, development of brand strategies, author key account presentations, development and execution of promotions, established marketing vendor network, gross margin management and establishment of pricing. Also responsible for managing licensing relationships, payback model and negotiations with licensors such as Disney, Warner Bros, Universal Studios and Sesame Workshop. Managed ABMs and graphic design department. Reported to the CEO and VP-Marketing.
Newell Rubbermaid (Goody Products)Marketing Communications Manager
Jan. 2003 - May. 2004Newell Rubbermaid (Goody Products)Promoted to establish the MarCom Department at the Goody division. Responsible for leading the Goody portfolio brand identity with strategic emphasis on consumer communication and specific responsibiity for: ensuring ROI, driving brand perception and demand creation, fiscal management of marketing communication mix. Managed internal team of four and several external agencies to deliver advertising, media plans, strategic partnerships, event marketing, public relations, interactive and digital marketing. Reported to VP-Marketing.
Newell Rubbermaid (Goody Products)Brand Strategist
Feb. 2002 - Dec. 2002Atlanta, GAPromoted to manage the Goody brand with key responsibilities including: strategic brand planning, development of annual growth plans, budget and P&L management, development of consumer expansion model, brand stratification & research implementation, collaboration with key account managers, competitive tracking and development of all brand communications including: national advertising, media plannning and trade presentations. Managed several agency relationships (McCann-Erickson, Fleischmann-Hilliard, Deep Blue Insight, Anerca. Managed 3 Direct Reports. Reported to Sr. Marketing Manager.
Newell Rubbermaid (Goody Products)Sr. Associate Product Manager
Jan. 2001 - Jan. 2002Greater Atlanta AreaManaged flanker brands with responsibilities including: ensuring brand profitability, identification of objectives and tactics to grow market share, sku analysis, inventory control, market and competitive analysis, product and promotion development entailing direct import sourcing and relationship management. Reported to Sr. Product Manager
L'Oréal (Carson Products)Associate Product Manager
Jan. 1999 - Dec. 2000Savannah, Georgia AreaCross-functional team management for the launch of new products, monthly budget reconcilliation and quarterly adjustments, assisting with the creative development of packaging, sales collateral and promotional support, monthly category analysis with action plan and recommendations and trade show support. Managed summer intern. Reported to the Marketing Director.
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