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Work Background
Fandetti MarketingCompany Owner
Apr. 2023 - Jun. 2024Wakefield, Rhode Island, United States
Beachouse Marketing LLCPrincipal/Creative Director/Design Director
Jan. 2010Wakefield, Rhode Island, United StatesBeachouse Marketing is a design-driven creative branding firm with one clear focus: helping businesses grow through exceptional design and innovative thinking.
We tackle business challenges with a creative approach, blending skills in graphic design, digital marketing, brand strategy, identity development, video and sound production, and traditional marketing like print, TV, and outdoor.
Whatever it takes to spark success, build awareness, and strengthen brand loyalty, we deliver.
At the core of everything we do are ideas – fresh, strategic, and creative thinking that fuel every project. That’s where we truly excel, and it’s what makes working with us unique.
Beachouse MarketingPrincipal/Chief Creative Officer
Jan. 2010 - Jun. 2024Managed all aspects of a creatively driven firm that focuses on building ideas and redefining brands. Projects included: A new identity, strategic direction and brand positioning for Bridgeport Hospital. Development of a marketing program for NOAA (National Oceanic and Atmospheric Administration), the first government agency to position itself as the foremost authority on Climate Change. Designed the 2009/2010 United States Air Force Strategic Command Mission brochure.
Beachouse Marketing LLCOwner/Creative Director
Apr. 2009Wakefield, Rhode Island, United States
Winsper IncFreelance Creative Director
Nov. 2005 - Nov. 2008Senior creative, strategic, and new business development with agency principals to increase business 200% in three years while gaining recognition for molding the creative product in all media. Concept, execution and creative direction on work that won all major clients: Timberland PRO, Exeter Hospital of New Hampshire, Stihl Power Tools, Computer Associates and JetDirect Aviation.
Saatchi & Saatchi WorldwideEVP, Executive Creative Director
Feb. 2004 - Nov. 2005Directed over 20 creative staff members on Crest Oral Care and Iams Pet Foods: each a Proctor & Gamble billion-dollar brand. Orchestrated the first global equity campaign for the $300MM Crest business that drove all areas of communications including TV, print, online, in-store point-of-sale, packaging, and direct marketing. Launched numerous integrated campaigns for new Crest products including: White Strips, Pro-Health Oral Rinse and Whitening Expressions toothpaste. Developed successful global campaign for Iams Pet Foods.
DDB WorldwideSenior Vice President, Group Creative Director
Sep. 1999 - Jun. 2003Member of the executive management group that supervised an integrated team of creative, broadcast production, strategic planning and account management staff. Responsible for the creative development of National and Global brands including: The American Stock Exchange, CIGNA Healthcare, Sheraton Hotels, Starwood Hotels, Pharmaton Natural Health Supplements, Amtrak, Dial Corporation, Brawny, Quilted Northern, Angel Soft, Philips Semiconductor and Reuters. Launched the introductory campaign for Acela high-speed train service between Boston, MA and Washington, DC.
The Martin AgencySenior Vice President, Group Creative Director
Sep. 1996 - Sep. 1999Created and managed multi-discipline teams for many of the agency’s largest accounts including: Wrangler Jeans, Yellow Pages Publishing Association, Alltel Telecommunication, The American Stock Exchange, Southern Comfort Liquor, and Lenders Bagels. Part of senior management team that captured $250MM in new business.
Hill Holliday AdvertisingSenior VP Group Creative Director
Feb. 1993 - Nov. 1995Supervised all creative projects and strategic development on high-profile accounts, including John Hancock Financial Services, Lotus Development, Bank of Boston, Spalding Golf Equipment, Harvard Community Health, Brigham & Women’s Hospital and Partnership For A Drug Free America.
DDB Worldwide Communications GroupSenior Vice President, Group Creative Director
Oct. 1991 - Feb. 1993Greater Chicago AreaMember of management committee charged with developing, reorganizing and implementing a novel program that integrated teams with diverse disciplines. Managed an integrated group of 30 staff dedicated to nine major clients: Bud Dry, Combat Roach Killing Systems, Wilson Tennis, Pilkington Barnes Hind, Cypress Gardens, State Farm Insurance and Tostitos.
Mullen AdvertisingSenior Vice President, Senior Art Director
Apr. 1989 - Oct. 1991Created award-winning campaigns for Timberland, Veryfine, Rolls Royce and Bentley Motor Cars, Stride Rite, Worcester Telegram & Gazette, Analog Devices, Walking Magazine and US Trust Bank. Instrumental in winning new business that increased the agency's growth 300% over three years, resulting in the firm being designated Agency of the Year for two consecutive years.
Leonard, Monahan, Lubars & PartnersVice President, Creative Supervisor
Aug. 1987 - Apr. 1989Creative responsibilities on key agency accounts including: Keds Corporation, Lotus Development, Etonic and PC Computing. Won the Keds account that garnered some of the industry's top advertising awards.
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