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Work Background
Hautel AgencyChief Creative Officer
May. 2025Brussels, Brussels Region, BelgiumHautel was born to address key hospitality challenges: - High content costs 💸
- Impersonal agencies lacking industry insight 🤖
- The undervalued role of powerful content 🤔 In a world where over 60% of guests essentially 'book with their eyes' 👁️🗨️, your hotel’s first impression isn't just seen, it's felt. Our mission: We help hotels stand out with authentic, engaging content. Through high-quality visuals 📸 and strategic social media management 📱, we ensure your story resonates, enhances guest perception, strengthens your online presence 📈, and drives bookings. We thrive on telling your hotel's unique story, achieving tangible results: Partnerships: Successfully collaborated with 10+ diverse Benelux hospitality businesses 🏨 (both independent and branded). Growth: Clients typically experience +50% organic growth 🌱 in the early months. Versatile Content: Our visuals elevate sales efforts 📊 (brochures, social media, websites, OTAs, internal displays) and are effectively used for paid ad campaigns (packages, reels, promotions). Results & Reporting: We provide clear reports 📄 demonstrating ROI and the tangible impact of our work. Collaboration & Network: We ensure seamless teamwork 🤝 with in-house teams via thorough briefings and leverage our extensive network of creatives to bring the best talent to your project.
Radisson Blu Hotel, DortmundDigital & Social media manager
Sep. 2024Dortmund, Noordrijn-Westfalen, DuitslandResponsible for fully managing social media channels, including strategizing, creating, and centralizing content while tailoring it to the unique character of each platform. I handle the optimization and maintenance of Google My Business profiles and branded websites to ensure a cohesive and engaging online presence. Focus on enhancing brand identity, improving guest experiences, and driving conversions through consistent, high-quality digital content and strategic management. My goal is to leverage digital tools to elevate customer engagement and strengthen brand loyalty.
DoubleTree by Hilton Brussels CityFreelance consultant
Jul. 2024 - Jun. 2025Brussel en omgeving
Crowne Plaza AntwerpenMarketing manager
Jan. 2024 - Jun. 2025Antwerpen, Vlaanderen, BelgiëConcept and project development, deliver strategic marketing and communication services, oversee corporate brand development, offer assistance with public relations, and contribute to partnerships and events for both hotels. - Close collaboration with Management - Inhouse teams.
Hotel IndigoMarketingconsultant
Dec. 2023 - Jul. 2024Brussel, Brussels Hoofdstedelijk Gewest, BelgiëMarketing Coordination for Indigo Brussels and Crown Plaza Antwerp - both IHG hotels and SERRA & ANNA dining brands. Concept and project development, deliver strategic marketing and communication services, oversee corporate brand development, offer assistance with public relations, and contribute to partnerships and events for both hotels. - Close collaboration with Management - Inhouse teams.
MindthrivenMarketing Lead
Oct. 2023 - Jan. 2024Antwerpen, Vlaanderen, BelgiëFreelance Marketing Lead at Mindthriven Technology - A venture by Delaware: Content strategy
Funnel optimization
Roadmap planning
Graphic design
Reporting
Marketing development
Hilton Brussels Grand PlaceManager on Duty
Jun. 2023 - Oct. 2023Brussel, Brussels Hoofdstedelijk Gewest, BelgiëRole of the duty Manager (MOD): peak times in the hotel.
· Overseeing daily hotel operations by supervising and assisting with the tasks · Monitor efficiency of all processes and adjust on the floor where needed · Ensuring Hilton standards are met throughout every department · Handling guest complaints · Report to GM · Motivates and maintains good staff relations · Ensuring safety & security regulations are met · Checking any malfunctions and communicate with maintenance team · Greet guests in the lobby area and assisting with check-in/check-out procedures · Complete the duty manager checklist • Maintain good collaboration with departments • Hand-over and briefing of duty report · Any other task
Hilton Brussels Grand PlaceManagement Trainee
Feb. 2023 - Jun. 2023Brussel, Brussels Hoofdstedelijk Gewest, BelgiëTasks: - Direct communication with GM and. Executive Team. - Completing all assigned tasks and assisting with day-to-day operations. - Participating in meetings, workshops, and other learning opportunities. - Leading or coordinating staff quarterly briefings and gatherings. - Observing and learning from experienced staff members + gaining knowledge of company policies, protocols, and processes. - Involved in the set goals of P&L and achieving profitability via cost control and productivity ways. - Managerial Duties (MOD roles) and follow up with quality matters of guests and staff. - Following all company regulations, and health and safety codes. - Preparing documents and updating records. - Learning about conflict resolution and how to prevent these matters. - Set time in each Department with the assigned HOD. - Any other discussed assignments during the internship.
Citybox HotelsAllround medewerker
Feb. 2022 - May. 2022Antwerpen, Vlaanderen, BelgiëI'm pleased to announce the successful completion of my internship at Citybox Antwerp with a final grade of 20/20. The hotel's strong support system and welcoming atmosphere were invaluable for enhancing my social skills, adaptability, and language proficiency. Special thanks to Christine Alves and Espen Gunstensen for their excellent guidance, as well as the diverse team. Tasks: Worked in Housekeeping for 3 weeks - Cleaning and inspecting rooms.
Cleaned rooms according to company standards - 15 rooms daily.
Checked-in guests following company procedures - PMS Visbook.
Maintained lobby cleanliness.
Managed OTA's - addressed guest issues.
Assisted guests with check-in and check-out.
Provided general information in Dutch, French, English, and German.
Completed all assigned operational tasks.
DIGITAL DNA(BE)Content marketeer
Jan. 2021 - Jan. 2023Antwerpen, Vlaanderen, België
NOUVEAU MOIOprichter
Jan. 2020 - Sep. 2022Brecht, Vlaanderen, BelgiëDuring my studies, I collaborated with movement expert Bjarne Cox to create a comprehensive health concept from the ground up, driven by a strong motivation to make a difference in the area of health during the COVID-19 pandemic. Despite the challenges posed by the pandemic, this concept was put to the test and received recognition through my education and organizations such as TAKEOFFANTWERP that promote entrepreneurship in the Antwerp region.
Radisson Blu Hotel, Dortmund
Dortmund, Noordrijn-Westfalen, Duitsland
DoubleTree by Hilton Brussels City
Brussel en omgeving
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