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Work Background
Co-Owner - Sales Director
PalmasCo-Owner - Sales Director
May. 2024Bali, IndonesiaBased on experience helping Indonesian seller, got invitation to build new business in retail beverages company. Join as co-owner, building sales team & business projection for Indonesian market. Work closely with marketing team to set up penetration strategy for new beverages [can’s] product. Monitoring the growth of existing sales progres for Indonesian market & prepare to enter USA market by 2026
Regional SEA Digital Service - Sales Manager (Indonesia)
Ninja VanRegional SEA Digital Service - Sales Manager (Indonesia)
Apr. 2023 - May. 2024Digital Division of Regional Ninja Van (Sellercraft) The New Business Unit at Ninja Van introduces a digital platform designed to penetrate the Southeast Asia Market. I have joined this division as a Sales Manager for Indonesia, where our primary offering is the Sellercraft Order Management System (OMNI Channel). Responsibilities include: 1. Launching the new business in the Indonesian market. 2. Creating a business flow, growth projections, team building, and partnership strategies. 3. Collaborating with the Ninja Express ID team to ensure compliance with business regulations such as TDPSE and establishing financial operations. 4. Initiating sales acquisition, surpassing projections by 148% new user within the second month. 5. Monitoring the performance of ID acquisition and preparing a monetization plan for Q4 2023. 6. Leading nationwide business operations and reporting to the C-level executives at the Malaysia HQ.
Merchant Growth Lead
JD.IDMerchant Growth Lead
Jun. 2022 - Apr. 2023Jakarta, Indonesia• Lead & monitoring end-to-end acquisition progress by acquisition team. The acquisition process from leads preparation, leads distribution, acquisition progress & reporting. • Strategize new flow in order to improve the output of seller quality. The focus is on Fraud Prevention & speed up seller onboarding journey. • Improve the budget effectiveness by set up new objective relate incentive program • Analyze & Reporting the new sellers progress. The performance analysis impact up to the calculation of ROI performance.
Senior Merchant Growth - Acquisition
JD.IDSenior Merchant Growth - Acquisition
Sep. 2021 - Jun. 2022Jakarta, Indonesia• Responsible on new seller growth progress (acquisition & organic). The improvement impact on new seller count grow 46% by 2022 • Support category team with focus on category seller needs & SKU assortment • Develop training for Acquisition team. The training material on agent tools (salesforce), persuasive skill & reporting presentation for account manager • Align with incubation team focus on long tail seller progress after live period. Channels for new seller such like regular training class & new seller campaign participation
Senior Growth Expansion - City Manager
TokopediaSenior Growth Expansion - City Manager
Dec. 2020 - Sep. 2021• Responsible on growth GMV, Order, Number of Sellers (existing & new) all category • Creating local initiave based on category mapping on coverage area • Running B2B business with objective on boarding big sellers or local brand to Tokopedia •Align with PPGR as the reperesent tokopedia in area based •Improving buyer side with intracity program (connecting local buyer with local seller)
Category Development - RGX Business
TokopediaCategory Development - RGX Business
Jan. 2020 - Dec. 2020• Manage sellers on 2 categories (Handphone Gadget & Electronics), as the biggest GMV generator • Increase UV / PDP view with local program initiative • Preparing campaign & deliver information relate HPG & Electronics • Fulfill the assortment SKU with suggestion & dealing to local sellers
City Partner Performance - Event Partnership
TokopediaCity Partner Performance - Event Partnership
Jul. 2019 - Dec. 2019Malang Area, East Java, Indonesia• Main responsible on mass acquisition new seller tokopedia • Mapping, planing, executing event for education & acquisition process • Building relationship with stakeholder as potential event partner. The stakeholder like government, community, campus & umkm. • Align with incubation team who handled the continuation process
Project Manager
LOEProject Manager
Apr. 2018 - Dec. 2018Malang• Responsible on internal working flow, timeline, & product output • Collaboration with head of creative before product execution • Manage relationship, brief coordination & presentation with new & existing client
Brand Marketing Intern
Marketing Komunikasi Indonesia (MKI)Brand Marketing Intern
Aug. 2015 - Oct. 2015Jakarta• Marketing franchise project soursally 2015 • Branding team project Black Energy Indonesia • Rebranding Aussy Burger project 2015 • Running GenMuda id project to Campus in Jakarta Area
Palmas
Bali, Indonesia

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Sales Manager: Strategic Growth
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