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Work Background
Essie's PlaceExecutive Director
Apr. 2021 - Sep. 2024Salmon Arm, British Columbia, CanadaAs the Executive Director of Essie's Place, I'm deeply committed to fostering
an inclusive and supportive environment for the LGBTIQ2SA+ community
in the Shuswap Region of British Columbia. At the heart of Essie's Place,
our mission is to identify, address, and prevent the challenges faced by
LGBTIQ2SA+ individuals and their families through a comprehensive approach
involving research, education, and direct support.
My role encompasses strategizing and leading initiatives that make tangible
differences—whether that's through conducting pivotal research, organizing
enlightening workshops on LGBTIQ2SA+ topics, or providing vital access
to counselling, mentoring, and a network of support services. Our work is
grounded in the belief that everyone deserves to live openly and authentically,
free from discrimination and with access to the resources they need to thrive.
Under my leadership, Essie's Place has become a beacon of hope and a hub
of community engagement, advocacy, and change. I leverage my expertise
in non-profit management, community outreach, and strategic planning to
steer our organization towards its vision: a world where the LGBTIQ2SA+
community in the Shuswap Region can flourish.
I'm proud to lead a team of passionate and dedicated professionals who
share my commitment to making a meaningful impact. Together, we're not
just addressing immediate needs; we're working to lay the foundation for a
future where the dignity and rights of LGBTIQ2SA+ individuals are universally
upheld.
I invite you to connect with me and learn more about our vital work at Essie's
Place. Whether you're interested in partnership opportunities, seeking support,
or wish to contribute to our cause, your involvement is invaluable as we
continue to strive for a more inclusive and supportive society for all.
Standard NotionsOwner
Apr. 2021Ontario, Canada
JiffyShirts.comI.T. Operations Specialist
Nov. 2018 - Sep. 2021Whitby, Ontario, CanadaProvides technical expertise and support to 100+ company devices and 50+ staff members including C-level executive support. Liaises between the customer support team and the corporate team to identify pain points and issues in the website or software, determine the root cause and engage the proper teams. Manage the communication flow between multiple departments regarding I.T. Operations. Provide timely reporting on KPI's, performance, satisfaction and NPS to managers and beyond. Manage email marketing campaigns and provide research and analytics of KPI's and conversion funnels. Responsible for vetting new cloud-based software and working closely with C-level to research, engage, train, deploy and train again company-wide with new platforms.
ClubLinkOperations Manager
Jun. 2016 - Oct. 2018Toronto, OntarioSupports front of house operations at Rolling Hills Golf Club, including restaurant operations, banquet deployment, ordering and inventory control, sales and events coordination, daily operations and responsible for all digital and print media marketing as well as recruiting, training and overseeing upwards of twenty staff.
Shaw CommunicationsCoordinator, Social Media, Digital Acquisition
Feb. 2013 - Nov. 2014Calgary, Canada AreaInitially hired to support social media customer service requests and support the marketing team, quickly integrated into the Digital team to manage the social media presence of Shaw’s satellite division and increase organic brand awareness. Created a healthy customer-focused support environment, and maintained visibility to our unique product offerings. Overview: Played a key role in increasing traffic by 205% through organic means, developed a ‘one stop shop’ support system for customers, giving the social media presence the lead on all other satellite providers. -Achieved a strong, visible social media presence by driving brand awareness, engagement and traffic to our pages, through campaigns and acquisition strategy.
-Managed a customer care contact team focused on social media cases, increased case resolution from 50 per month to over 700 in a span of six months.
-Grew Twitter following from 1,200 to 3,817 and attracted over 4,000 new Facebook fans by engaging with the community, building a strong industry network, and curating/distributing valuable content.
-Persuaded Shaw to utilize in-house development teams to create engaging content, delivering over 200% increased organic traffic to the Facebook & Twitter pages with minimal cost.
E-Tech SystemsI.T. Coordinator
Apr. 2012 - Feb. 2013Recruited for administrative help, quickly took on additional job responsibilities and used learned I.T. and networking skills to assist electricians with corporate jobs. - Managed all employee job and time sheets.
- Assisted with project planning, consulting on data line installation and ‘future-friendly’ projects, increasing base project revenue while creating more reliable network and electrical infrastructure.
Independant ConsultantDigital Marketing Consultant
Nov. 2004Toronto, ONManage the operations of multiple e-commerce businesses, plan, build, test and maintain projects related to SEO, PPC, SEM (Online Advertising), analytics, website design and development, social media, email marketing, newsletters & blogging and supply chain. Guide clients to understand online customer behavior, the sales funnel, A|B testing and remarketing through data reporting, consistent monitoring of events and accounts and education. As well, provided professional design and print of promotional, branded and marketing items.
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