Requests
2
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Fearean EnterprisesStrategic Sales and Marketing Specialist
Apr. 2024 - Sep. 2025Denver, Colorado, United StatesSpecializing in digital marketing, technical sales, market development initiatives, AI-driven process improvement, and designing scalable marketing programs aligned to customer needs and company goals. Primary focus is Sales + Marketing integration, demand generation programs, vertical market campaign development, tactical lead acquisition strategies, account-based management, and business process analysis. - Lead Generation and Demand Strategy: Digital marketing programs for lead generation, including tactical SEO and data analytics, AI email campaigns, social media automation, and content development. I have built strategic marketing programs to support full-revenue-cycle initiatives, including identification, engagement, and qualification of new customer opportunities. - Supplier and Tech Partnerships: Integrated offshore BDR resources and third-party marketing platforms. Evaluated tools and service providers to improve efficiency, communication, and campaign delivery. - AI and Automation Systems: Utilizing Gemini, ChatGPT, Claude, Perplexity and process automation tools Zapier and Make.com. - Customer Experience and Operational Optimization: Conducted discovery assessments of existing tech stacks and customer touchpoints. Recommended AI-supported strategies to enhance the customer journey, improve conversion points, and personalize engagement across digital channels.
InkcupsVertical Marketing Initiatives Strategist
Jan. 2023 - Mar. 2024Denver, Colorado, United StatesLead the development of vertical marketing campaigns for targeted industry segments with the leading OEM manufacturer in the product decorating industry. Created a plan of action for each vertical, building integrated marketing programs (messaging, content, demand gen, webinars, email marketing, social media, product samples) to drive brand awareness, generate qualified leads, and secure key accounts. - Vertical Strategy and Market Evaluation: Creating brand awareness and new revenue growth through targeting key prospects in industry verticals. Conducted total addressable (TAM) and serviceable addressable (SAM) markets analysis. - Market Research for Campaigns: Conducting in-depth market research for each industry vertical, building extensive prospect databases, and defining ideal customer profiles. - Targeted Email Nurtures: Developed email campaigns segmented by audience, crafting engaging content with clear CTAs. Personalized the customer journey to maximize campaign effectiveness. - Content Creation and Creative: Developing targeted messaging, email copy, and social media content to drive brand awareness. Crafting webinars and authoring thought leadership content (ROI white paper for brands). - Optimized Campaign Performance: Utilized marketing automation (Marketo, Salesforce CRM) to manage campaigns, track KPIs with dashboards, and generate reports for data-driven optimization. - Leveraged the AI Application Stack: ChatGPT, Perplexity, and other AI platforms to develop systems and content. - Bridged Sales & Marketing Gap: Fostered collaboration by implementing robust communications, creating sales enablement tools, and driving lead generation through nurturing programs. - Developed Custom ROI App: Designed and created a custom mobile app for ROI analysis. Empowering sales teams with immediate business case modeling. - Program Outcomes: Expanded Inkcups’ brand presence and secured new relationships with three global enterprise accounts
Kornit DigitalLead Development Specialist
Mar. 2021 - Dec. 2022Denver, Colorado, United StatesSales Development Lead across the Western U.S. and Canada, for the leading OEM equipment manufacturer in the commercial printing industry, supporting inside sales, lead generation, partner management, and sales operations. Worked cross-functionally to qualify opportunities and improve lead flow. - Sales and Discovery Leadership: Ownership of the inbound lead lifecycle, including discovery calls, solutions presentations, and conversations with company owners to qualify opportunities and move prospects into the pipeline. - Reporting and KPI Management: Built custom reports and dashboards for key sales and marketing insights. Used data to inform campaign adjustments and regularly collaborated with the Marketing Director to address broader KPI goals. - Cross-Team and International Collaboration: Worked closely with Kornit’s global Demand Generation team and an external Google PPC agency to refine targeting, improve lead quality, and align demand programs across regions. - Partner and Program Oversight: Lead for subcontractor relationship with Boxpilot call center partner. Optimizing databases and analysis, lead qualification process and development, ensuring success from this strategic program component. - Strategic Process Efficiency Analysis: Conducted a self-directed analysis of Kornit North America sales operations and sales and marketing processes to foster understanding of potential areas of efficiency and lead generation lifecycle improvement. - Creating Brand Visibility Opportunities: Utilized fearlessness to independently engage with executives of a Netflix television series project utilizing Kornit equipment. - Printing Equipment Sales: Territory sales of direct-to-garment (DTG) printing machines, including a $2.1 million sale to a national promotional products corporation. - Documented Results: Delivered 25 new qualified opportunities per quarter and helped advance the structure and performance of the North American lead development program.
Melco International LLCNational Sales Representative
Feb. 2017 - Mar. 2021Greater Denver AreaU.S. regional sales for the leading OEM manufacturer of commercial embroidery equipment, with production software solutions and ancillary commercial digital printing equipment. Provided strategic consultation to clients, tailoring product recommendations to business goals and market fit. - Territory Management and CRM: Used Salesforce CRM to manage customer engagement and track performance. Created reports to support outbound campaigns and improve prospect targeting, applying a data-informed approach to pipeline development. - Consultative Sales and ROI Planning: Advised prospective customers on equipment selection, business models, and expected return on investment. Guided purchasing decisions based on operational goals and long-term value. - Market Engagement and Product Positioning: Represented the company at industry trade shows and engaged with potential customers. Presented on DTG printing advancements, solidifying Melco’s industry leadership. - Results: Consistently exceeded annual sales targets across embroidery and DTG product lines, contributing to revenue growth with new and repeat business.
Green House DataSenior Strategic Account Manager
Mar. 2015 - Mar. 2016Denver, Colorado, United StatesHybrid cloud solutions and data center services sales.
Star Graphic SuppliesPresident & Owner
Feb. 2013United States, DenverOperated a national e-commerce wholesale business serving the commercial offset printing industry. Built a 100 percent drop-ship model and managed all operations, marketing, sales, and supplier relationships. - Digital Sales & E-Commerce Strategy: Developed a top-ranking website achieving organic search success on Google. Utilized SEO optimization, keyword analysis, and competitor research to successfully position high-margin products within industry segments. - Digital Marketing and Campaign Execution: Ran multi-channel campaigns across search, email, and social media to grow brand visibility and acquire new customers. Used website analytics and PPC performance data to refine tactics and improve ROI. - Strategic Business Planning: Conducted ongoing market research and SWOT analysis to evaluate industry trends, define growth opportunities, and set long-term business goals. - Financial Acumen & Profitability: Leveraged in-depth financial analysis (P&L, AR/AP, cost optimization) to optimize cash flow, identify growth opportunities, and ensure the company's financial health. - Supplier Coordination and Fulfillment Management: Managed relationships with multiple drop-ship suppliers, ensuring consistent product delivery and quality across a wide catalog. - Leadership and Team Management: Led a small, focused team in a collaborative environment. Oversaw operations, customer service, and fulfillment from a dedicated warehouse and office in Arvada from 2013 through 2018.
The Root GroupCommercial Account Manager
May. 2010 - Apr. 2012Boulder, Colorado, United StatesIT infrastructure consulting and solutions sales for large enterprise.
ZONITData Center Infrastructure Consultant
Oct. 2009 - Apr. 2012Boulder, Colorado, United StatesData center infrastructure technology consultant for startup company, providing OEM power distribution products and solutions for data centers, national colocation facilities, and enterprise networks.
Intch is a Professional Networking App for the Future of WorkSee more people like Randall on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
748996 people
15
Project Manager, Consultant
39
CEO @ Papillon
15
Business Development Manager @ Lewis Stevenson Office Solutions
125478 people
15
Business Development Manager @ Lewis Stevenson Office Solutions
25
Mortgage Loan Officer @ Triple T Investment INC
22
Owned business