Sumday (acquired by Vestwell)Head of Creative & Product Design
Aug. 2014 - Nov. 2019Greater New York City AreaLed the product design and creative team, which included interaction/UX, visual/UI, communications designers as well copywriters. Responsibilities included: • Building a culture and processes that allowed the team to craft quality experiences that also adhered to compliance, legal, and technical regulations and requirements. • Implementing and maintaining brand guidelines across multiple state plans.
• On-boarding, training, managing, and mentoring a team of designers and copywriters. • Building and driving consensus around design solutions with internal and external stakeholders.
• Managing marketing and communication strategy & deliverables.
• Driving the strategic vision for the product experience.
• Overseeing the development of a modular, reusable, responsive, and accessible design system.
• Collaborating with other departments (tech, product management, QA, business analysis, operations, call center) to ensure features are implemented correctly.
• Ushering team through 2 pivots. Company was acquired by Vestwell in 2021.