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Work Background
mentmiiFounder
Feb. 2023Boston, Massachusetts, United StatesMentmii is Gen Alpha’s marketplace for mentorship and mental wellbeing. It was created to help combat the growing isolation epidemic happening among their generation. Mentmii fosters positive social interaction and community by matching high school mentors to grade school mentees for in-person coaching and training in sports, STEM, art and music. We call it skill-share childcare.
FreelanceFractional In-House Head of Creative/Creative Director/ACD
Feb. 2023BostonFreelance creative focusing on challenger brands, SMEs, NPOs and startups with clients that include Dan-O’s Seasoning, JFK Presidential Library and Museum, and Mentmii • Launched 3 new products for Dan-O’s Seasoning with full 360-degree activations in TV, social, promotion, shopper marketing, trade and event; oversaw brand-agency relationships for both AOR and Social AOR; helped establish brand book and brand tone of voice; directly managed the in-house creative services team; and oversaw a packaging redesign • Created a new line of merchandise for the JFK Library along with asocial campaign to connect a younger audience to the legacy of the former President • Established brand voice and visual identity, pitch decks, and oversaw web development and design for Mentmii, a mentorship startup
Digitas North AmericaVP/Group Creative Director
Oct. 2017 - Feb. 2023Greater Boston Area• Group Creative Director for full-service marketing agency whose clients include: JFK Presidential Library and Museum, Bank of America, Dunkin’ Donuts, Potential Energy Coalition
• Directly managed a team of 8 art directors and copywriters, and indirectly, a creative staff of 25
• Creative lead for Bank of America’s enterprise campaigns which included partnerships with MLB,
NFL, NASCAR, Ken Burns and the brand’s Diversity and Inclusion programs
• Creative Director for the agency’s most-awarded creative campaign to date, JFK Moonshot, a real-time AR recreation of the Apollo 11 mission
MullenLowe U.S.ACD
Sep. 2016 - Oct. 2017Boston, Massachusetts• Associate Creative Director for traditional advertising agency whose clients included: Royal Caribbean and Google • Led Royal Caribbean’s brand campaigns and product launches which included; broadcast television, out of home, print and social media • Established Royal Caribbean’s social media tone of voice and playbook while leading creative innovation for the brand:
o Created an Instagram social contest to crown the World’s Most Adventurous Squad
o Transformed Snapchat Spectacles into goggles to bring the social platform underwater
o Brought in Artificial Intelligence to compose custom sound tracks for consumers’ photos
VMLCreative Director
Feb. 2014 - Aug. 2016• Creative Director for full-service marketing agency whose clients included: Gatorade, Southwest Air, Tropicana, MasterCard, Major League Baseball Players Association
• Acted as lead CD for MasterCard’s global website redesign/rebrand • Led Gatorade and Southwest Airline’s social media efforts managing a team of 8 art directors and copywriters
• Won a Gold Cannes Lion for Gatorade’s Super Bowl Dunk, an Augmented Reality experience that earned more views than the Super Bowl itself
Momentum WorldwideAssociate Creative Director
Dec. 2010 - Jan. 2014• Associate Creative Director for experiential agency whose clients included: LG Mobile, AB InBev (Budweiser and Craft Brew Alliance), Coca-Cola, Buffalo Wild Wings, SunTrust
• Created first augmented reality promotion, The Big Shot Challenge, for Buffalo Wild Wings and Coke Zero that resulted in the brands’ most successful March Madness campaign
• Garnered Obie and Webby recognition for LG Mobile’s Jane’s Addiction Comes Alive campaign, the first-ever 3D concert film shot exclusively with phones
SwitchCreative Director
Apr. 2008 - Aug. 2010• Hired as Sr. Copywriter for experiential agency whose clients included: AB InBev (Budweiser, Bud Light, Michelob, Natural Light, Busch) VitaminWater, Dickies and MD Consult
• Worked extensively with AB Inbev on digital, event, experiential, retail, promotional and other BTL initiatives
o Agency originated as Busch Creative Services, the in-house arm of Anheuser-Busch
• Promoted to Associate Creative Director within a year and then Creative Director within two years
NGAGE DigitalCopywriter
Jan. 2007 - Dec. 2008• Senior writer for boutique digital agency whose clients included: AB InBev, Hanes, Scottrade, Hardee’s and Harrah’s
• Created the first-ever social media campaign for Hanes Brands • Served as in-house video director and editor for all agency productions
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