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Work Background
Wild AF BrewingHead of Content
Jul. 2025Created by Charlie Sheen and brand innovation shop The Silent Group, Wild AF is a bold new non-alcoholic beer brewed for unfiltered truths and wild nights with all the fun and none of the fallout.
Planet PropagandaDirector of Production
May. 2024 - May. 2025
The Silent GroupCo-founder & Head of Content
Sep. 2023Blending strategic vision, technical expertise, agile marketing execution, and unique experience in celebrity partnerships to create disruptive brands across beverage categories, including spirits, wine, beer, cannabis and hemp RTDs, non-alcoholic drinks, coffee, tea, water, and functional beverages. We take drinks concepts from a napkin sketch to a bottle or can on the shelf, deploying decades of seasoned experience at the price and pace of a start-up.
HavasExecutive Producer
Aug. 2019 - Jan. 2022Greater Chicago AreaI managed production logistics, relationships and budgets and shot all film and social content for Havas Annex and its awesome clients. I also planned some really cool cultural events and parties...iykyk
Atlas ObscuraHead of Atlas Obscura Society Chicago
Aug. 2018 - Sep. 2019Atlas Obscura is the definitive guide to the world's hidden wonders. I managed a team of 8 Field Agents producing unique events and experiences for the curious-minded. We coordinated logistics from concept to creation for events of all sizes and came up with some really cool stuff.
HavasSr. Producer
Jun. 2018 - Jul. 2019I oversaw all phases of content production for a regulated brand, including bidding, shoots, edits, VO recording, music and sound mixing, color sessions and financial tracking.
Stolen SpiritsGlobal Director Social Media, Digital & PR
Jul. 2016 - Jan. 2018STOLEN creates unique spirits of uncompromising quality that break with convention, including the world's first smoked rum and an 11-year-aged whiskey. I launched the brand in the USA from the very beginning and created and managed the company's cultural plan to portray the vision to the thirsty masses across all media. This included everything from social strategy to producing content and events to handling ecommerce to getting influencer partners in the music and bar industries to fall genuinely in love with the spirits and share that love with their audiences.
The Sandbox AgencySr. Integrated Producer
Sep. 2015 - Aug. 2016Greater Chicago AreaHeaded up the producer team on one of the agency's largest pharmaceutical accounts, helping to bring all the various strategic and creative initiatives to beautiful and successful fruition.
Agency MSI (Marketing Support, Inc.)Vice President, Digital & Social Media
Apr. 2011 - Sep. 2015I ran the interactive department and headed up all digital initiatives for MSI, an independent branding agency that thinks about branding from the point of sale out rather than from the advertising in. I had about 20 talented folks on my team managing the social marketing strategy and reputation of brands across all platforms, as well as awesome app developers and experiential experts. Through its headquarters in Chicago, and satellite offices in Atlanta, Bentonville, Nashville and China, MSI offers a full range of integrated services including brand positioning, advertising, social media, app development, public relations, web-site development, traditional and interactive media, packaging, naming, graphic design, and sales promotion.
Colossal Squid IndustriesProject Lead/PR Director
Jan. 2009 - Apr. 2011Colossal Squid Industries is an independent digital creative agency that helps extend brands across fragmented digital channels. Interactive, social, branded games, augmented reality - we call it all digital adverstuff. I manage interactive projects (web sites, microsites, online advertising with rich media components, flash games, social networking projects) from concept through launch. This of course includes all the normal interactive producer stuff - managing client expectations, timelines, deliverables and budgets. It's pretty awesome.
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