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Work Background
Bloomberg Industry GroupProduct Marketing Manager - Assistant Team Lead
Jun. 2022Arlington, Virginia, United States
Smithsonian InstitutionProgram Manager
Nov. 2021United StatesCoordinates and executes public programs and events for FUTURES exhibit to connect AIB audiences with the voices of the future through talks, performances, events, family days, and virtual events.
ASCDProduct Marketing and Content Specialist
Jul. 2020 - May. 2022• Develops and manages social media strategies, paid campaigns, and digital marketing efforts across federal, private, and public sectors for 20+ leading clients; individually lead the development of social media strategies worth $500K for CSR, B2C, B2B, and B2G markets.
• Assists stakeholders in developing global engagement strategies & go-to-market plans for new initiatives and franchise priorities via research, competitive trend information, and product development strategies; aided in increasing overall engagement by +95%.
• Collaborates with 4+ cross-functional teams to develop go-to-market strategies including email campaigns, market segmentation, and messaging across marketing channels; designed an email marketing campaign that aided in bringing $350K+ in revenue for Q4 Y’20.
Guerilla Arts InkDirector Of Programming
Sep. 2017 - Mar. 2020Washington D.C. Metro Area• Directed strategic partnerships between schools, organizations, and the local creative community, implementing programs such as the Young Men Summit and Young Women Summit to create community impact program clients • Developed a service learning business model that connects the arts, educational, and professional communities together in providing enrichment for youth and financial support for artists • Partnered with D.C. government to execute the redevelopment of a local community park, managing the budget, programming, and staffing of seasonal activities • Implemented an evaluation framework to assess the strengths of the educational grants and to identify areas of improvement that were used in future curriculum development
ASCDClient Engagement Manager- Program Manager
Feb. 2017 - Jul. 2020Washington D.C. Metro Area• Led team of 120 contractors and oversaw service implementation for over 100 clients • Managed a portfolio of over 125 client relationships with high ranking officials (i.e. Superintendents) and contractors by capturing, assembling, and assessing customer sentiment; integrating and analyzing disparate data sources to provide insights, recommendations and business justifications • Established and supervised approximately 560 client engagements resulting in $9.2 million dollars in revenue • Increased revenue by 29% resulting in workstream expansion and job creation through presale support • Solved known programmatic issues with excess spending by providing an innovative solution to decrease contractor travel expenses by 18.3%
The Visionary FirmCo Founder
Jul. 2016 - Jul. 2020Women-Owned, Minority Owned, Strategic Communications + Marketing Firm within the government and commercial sector. We Want to bring digital innovation to Federal Markets. We’re obsessed with culture, future and past. The ways in which brands and people can connect with each other in the digital world are evolving daily. That’s exhilarating to us. But we’re also inspired by the ideas that endure—the simple truth of the story well-told, and the “big idea.” Think of it as new-school thinking with old-school character. We create strategies and campaigns that unite brands and communities around their fundamental values and a shared sense of purpose; we believe the greatest impact is made when the work produced meaningfully advances the brand and their community
Na Ali'iExecutive Assistant/ Operations Analyst
Jul. 2016 - Feb. 2017
Iona Senior ServicesAdministrative Assistant
May. 2015 - Jul. 2016Washington D.C. Metro AreaMaintain Iona’s data accountability and integrity. Maintain employee files. Serve as benefits administrator for employee benefit programs. Ensure Iona’s compliance with DCOA required service tracking program. Assist Iona Directors with systematic and efficient administrative functions. Coordinate Iona’s Resource Guide distribution; maintain database, schedule deliveries.
Iona Senior ServicesAdministrative Director Intern
May. 2015 - Jul. 2015Washington D.C. Metro AreaAssist the Director of Administration with human resource/personnel functions of the including employee policy handbook, create and analyze employee morale survey, performance appraisal, policy and procedure development and implementation to ensure HIPPA compliance, and emergency preparedness.
The University of Alabama at BirminghamSummer Internship
May. 2014 - Aug. 2014Birmingham, Alabama AreaWorks with the Vice President and Chief Compliance Officer and Chairs/Directors to identify, develop and implement operational business plans, monitor key metrics, and assist in the decision making of the departments/areas. Coordinates with other department administrators and department heads to ensure a cooperative effort in hospital operations and faculty recruitments.
Amercia's Best Value Inn & SuitesAssistant Manager
Jan. 2014 - Aug. 2014Homewood, ALImplement highly efficient accounting and payroll structure by creating filing system and organizing payables. Delegate responsibilities of personnel team of 6. Facilitate weekly employee hours. Handle all customer complaints and provide well- thought out solutions. Establish and maintain 4 client relationships. Combine leadership and management skills to maximize and maintain vendor relations.
The University of AlabamaStudent Assistant
May. 2012 - May. 2015Tuscaloosa, Alabama AreaMaintain and schedule office hours and assist with the daily office operation as determined by supervisor. Aid in the development and coordination of sponsorship for new programs as well as enhancement of current programs. Assist each year with reviewing and implementation of Student Handbook.
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