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Work Background
Drape StoryHead of Marketing
May. 2023Thane, Maharashtra, India1. Spearheaded multi-channel marketing strategy using Google Analytics, Meta Business Suite & Triple Whale, boosting engagement by 274%, increasing AOV by 40%, and driving 106% YoY revenue growth. 2. Conceptualized & launched seasonal campaigns (Ghar Ke Naye Kapde, Monsoon Makeover), generating 15M+ impressions, improving CTR by 32%, and contributing to 60% YoY growth in FY24–25. 3. Directed creative strategy with a team of 2 designers & agency partners, achieving 4.6X brand visibility growth and establishing visual communication guidelines. 4. Designed customer lifecycle communication via CleverTap, Gallabox & Shopify Email, improving retention by 80% and reducing churn through AI-driven personalization.
Partnered with 50+ influencers & SaaS agencies, scaling brand discovery by 136% through UGC & paid media optimization.
GoodGameNationMarketing Lead
Jun. 2022 - Jun. 2023Mumbai, Maharashtra, India1. Scaled social following from 150 to 2,000+ and grew Discord community from 10K to 40K+ members via tournaments, webinars, and weekly engagement. 2. Expanded the Campus Ambassador Program from 70 to 500+ colleges, collaborating with operations to host esports sessions and webinars. 3. Led a 5-member creative team, managing content production & campaign execution across Twitch, YouTube, Discord & Instagram. 4. Partnered with gaming influencers, generating 5M+ impressions and a 28% CTR uplift. 5. Aligned marketing with product features through cross-functional collaboration, optimizing acquisition funnels and boosting gamer loyalty.
Max Marketing & InnovationsBusiness Development Specialist
Jan. 2022 - Apr. 2022Mumbai, Maharashtra, India1. Building and nurturing leads for the company
2. Devising creative, out-of-the-box solutions to brands in terms of Digital, Creative and Media Strategies
3. Maintaining long-lasting client relations
4. Understanding target markets across various brands and staying up-to-date with trends across various platforms
5. Suggesting creative ideas for social media content for film marketing
6. Creating an overall digital strategy for clients using best-suited platforms, tactics and tools
7. Analysing results and suggesting measures for improvement
8. Networking
Hotel Parc EstiqueMarketing Consultant
Sep. 2021 - Jun. 20221. Facilitated website redesign, improving UI/UX for booking flow and SEO rankings. 2. Managed social media calendar & content creation, boosting hotel visibility and F&B offerings. 3. Organized two live music events at rooftop bar Firefly with techno artists, enhancing brand engagement. 4. Coordinated campaigns across email, social & SEO with sales, F&B, and creative teams.
The Onlooker MagazineEditorial Director
Jul. 2020 - Apr. 2021Mumbai, Maharashtra, IndiaWorked as a Co-Editor alongside my colleague, Dhruv Kataria. It was a fun and enriching experience. I learnt Time Management, Multi-Tasking and Prioritizing. This Role enriched my Creative Thinking, Analytical Skills and the Importance of Staying up-to-date with Trends and News. I also learned to understand my target audience to be able to deliver engaging and successful content.
Oh! AvocadoFounder at Oh! Avocado
Jun. 2020Mumbai, Maharashtra, India1. Founded & scaled Mumbai’s first avocado-specialty F&B brand, growing revenue to ₹60 lakhs in Year 1 and ₹1.2 crore in Year 2. 2. Secured B2B partnerships with August Café, Toast Café, Earth Café, Santa Spa & Cuisine, House of Mandarin, The Sassy Spoon, New York Burrito Company, Mexibay, La La Land Worli, Sammy Sosa, Seeds of Life Café, Chalet Hotels, and JW Marriott Sahar. 3. Collaborated with Santa Spa & Cuisine on the “Avo Festival” (2021), designing avocado-based menus & influencer-led engagement campaigns. 4. Executed Meta Ads campaigns achieving ROAS 10+ with CPC < ₹1, driving cost-effective customer acquisition. 5. Drove end-to-end business development: discovering clients, negotiating contracts, managing supply chain, and implementing CRM & customer support systems. 6. Introduced automation workflows, reducing operations effort by 60%, and expanded into packaged products, merchandise & D2C sales, improving repeat purchase rate by 35%.
MiittiContent Developer
Aug. 2019 - Nov. 2019
InnerHourIntern
May. 2019 - Jun. 2019
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