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Work Background
Head of Data, Insights & Intelligence
Manara GlobalHead of Data, Insights & Intelligence
May. 2025Dubai, United Arab EmiratesSenior advisor leading the agency's data, insights and intelligence efforts. Manara Global is a strategic communications and advisory agency partnering with businesses, governments, and organisations to enhance their reputation, define their purpose, and shape their communication strategy to connect with audiences in a human-centric way. Our purpose is to help leaders, businesses, and organisations to thrive, make a difference, and succeed.
Head of Data & Intelligence
BursonHead of Data & Intelligence
Jul. 2024In January 2024, WPP announced plans to merge BCW with Hill & Knowlton, forming the new agency, Burson. The merger was finalized in July 2024.
Head of Data & Analytics
BursonHead of Data & Analytics
Feb. 2022 - Apr. 2025Dubai, United Arab EmiratesI led Burson's data & analytics specialism for the agency across the UAE, Saudi Arabia and the rest of the Middle East, which included behavioral science and all of our research, insights, campaign measurement and reporting activities. We leveraged data to uncover strategic insights that helped shape communications strategies. We also used data to evaluate the true impact our campaigns had on our clients' brand and target audience across owned, earned, shared and paid channels. 2023 Large Agency of the Year 2022 Large Agency of the Year 2021 Best Use of Data Analytics (silver)
Head of Data & Analytics
Hill & KnowltonHead of Data & Analytics
Feb. 2022 - Jun. 2024I lead H+K's data analytics specialism for the agency across the UAE, Saudi Arabia and the rest of the Middle East, which includes behavioral science and all of our research, insights, campaign measurement and reporting activities. We leverage data to uncover strategic insights that will help shape communications strategies. We also use data to evaluate the true impact that our campaigns had on our clients' brand and target audience across owned, earned, shared and paid channels. 2023 Large Agency of the Year 2022 Large Agency of the Year 2021 Best Use of Data Analytics (silver)
Senior Strategist, Data
OgilvySenior Strategist, Data
Sep. 2021 - Feb. 2022SingaporeAs an integrated part of the Strategy team, my role was to leverage data to shape strategic insights for local, regional and global brand campaigns. 2021 Singapore Agency of the Year.
Data & Analytics Manager, Asia
Hill & KnowltonData & Analytics Manager, Asia
Sep. 2019 - Aug. 2021SingaporeI supported our agency teams with research, insights, campaign measurement and reporting activities for new business and existing clients. Those areas included primary and secondary research, audience mapping, social listening, digital/website audits, coverage analysis, multi-channel reporting and dashboarding.
Digital Strategist
Taksu DigitalDigital Strategist
Dec. 2017 - Apr. 2019Hong KongResponsible for managing the planning, execution and reporting of clients' campaigns across channels, coordinating internal & external resources of creative and technical resources and leading business development activities in Hong Kong.
Talent Consultant | Digital & Data
WeAreAspireTalent Consultant | Digital & Data
Apr. 2017 - Oct. 2017Hong Kong360 Talent Consultant responsible for the entire recruitment process from business development to candidate placement. I was part of the digital + data recruitment practice with a strong focus on placing digital marketing, analytics and data science candidates in multi-industry global clients.
Executive Search Consultant
Ethan Partners | Global Executive SearchExecutive Search Consultant
Oct. 2015 - Mar. 2017Kuala Lumpur & LisbonResponsible for sourcing, screening, interviewing and placing executive level candidates across tech, product, management, finance, operations and marketing roles. Clients were VC-funded global fast-growing internet start-ups looking to strengthen their existing presence or expand in new markets.

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