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Work Background
Visit SeattleCreative Director
Jan. 2016 - Mar. 2025Seattle• Led concept-to-execution creative direction for award-winning campaigns with partners including The Atlantic, VICE, National Geographic, and CBS, driving global awareness of Seattle’s cultural and tourism brand.
• Oversaw multi-channel creative spanning digital, social, experiential, video, and large-scale events, ensuring brand consistency and storytelling impact across all touchpoints.
• Developed and maintained comprehensive brand systems, design guidelines, and visual toolkits that enabled quality, scalability, and alignment across in-house teams and external partners.
• Managed and mentored a team of designers and project coordinators while directing multiple external agencies, ensuring creative output met strategic goals, timelines, and quality standards.
• Integrated AI-powered tools into creative workflows, accelerating iteration, enhancing design precision, and optimizing production efficiency.
• Collaborated cross-functionally with marketing, sales, and production teams to deliver cohesive, high-impact customer experiences.
Visit SeattleSenior Designer
Sep. 2008 - Jan. 2016greater seattle area• Designed and produced multi-channel marketing campaigns across digital, print, social, and environmental touchpoints, ensuring a consistent and compelling brand presence.
• Created high-impact visual assets for national and international tourism campaigns, driving increased engagement and visitation to the Seattle region.
• Collaborated with copywriters, photographers, videographers, and marketing teams to translate strategic objectives into visually resonant creative.
• Developed event and experiential design for major industry tradeshows, conferences, and tourism activations, enhancing brand visibility and audience engagement.
• Maintained and evolved brand guidelines to ensure design alignment across internal teams and external vendors.
AIGA SeattleWeb Director
May. 2008 - Jun. 2010the professional association for design Mission: To advance design as a professional craft, strategic tool, and vital cultural force
The Museum of FlightMarketing Communications Manager
Mar. 2006 - Sep. 2008• Developed and executed visual campaigns that boosted attendance and donor engagement for major exhibitions and fundraising initiatives. • Managed advertising strategies across multiple channels, optimizing budget allocation for maximum outreach. • Produced compelling radio scripts that aligned with institutional marketing goals, enhancing brand messaging.
Maxon Furniture Inc.Creative Manager/Senior Graphic Designer
Dec. 2000 - Mar. 2006Kent, Washington, United States• Served as the sole creative professional in the Marketing department, managing all brand and design responsibilities. • Acted as the primary liaison with an external agency during the successful rebranding of Maxon Furniture Inc. • Led the design and production of marketing collateral, enhancing brand visibility and consistency across all channels. • Directed national-level photo shoots, showcasing product quality and versatility, resulting in increased sales engagement.
STRONGdesignGraphic Designer / Creative Consultant
Jun. 1997 - Jun. 2020Greater Seattle AreaConception, copywriting, design and production of a wide range of print and online projects. Clients include RHRealityCheck.org, Badgley Phelps & Bell, Teens in Public Service, Equipment Experts, the People's Waterfront Coalition, No and Hell No, the Washington March of Dimes, nTEGRA, Streambox.com, Aradia Women’s Health Center, Northwest Women’s Law Center and Pike Market Child Care and Preschool.
AccoutrementsAccounting Manager/Graphic Designer
May. 1994 - Dec. 2000• Designed eye-catching novelty product packaging for unique items, enhancing brand visibility. • Crafted engaging product copy for online and print catalogs, merging humor with effective storytelling. • Managed comprehensive accounting functions, ensuring accuracy in financial reporting and compliance.
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