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Work Background
EVOLVED SUCCESSFounder & CEO — Empowering Retail, Marketing & Corporate Professionals through Success Education
Nov. 2020As the Founder of Evolved Success LLC, I work with accomplished professionals — especially those from retail, marketing, customer insights, and leadership backgrounds — who are ready to evolve beyond traditional definitions of success.
Our programs empower them to create greater autonomy, impact, and fulfilment while leveraging their existing expertise. Through structured success education programs and leadership evolution frameworks, we equip individuals to strengthen clarity, mindset, and performance — enabling them to lead with purpose and achieve results that last. Our work blends strategic thinking, growth psychology, and executive education, while helping professionals apply the same creative, analytical, and strategic skills that made them successful in retail, marketing, insights, and leadership.
Together, we help them apply proven success principles to leadership, business, and life. Key Focus Areas:
• Leadership evolution and performance transformation
• Strategic growth and mindset development
• Career reinvention and executive transition support
• Frameworks for future-fit career success
• Helping senior professionals achieve clarity, confidence, and meaningful results
TFG (The Foschini Group)Senior Manager: Customer Insights Analytics
Oct. 2019 - Jul. 2023South AfricaStrategic Advisor to C-Suite | Insights to Action | Growth, Innovation & Customer-Centricity at Scale Led a cross-functional analytics function responsible for shaping strategic growth decisions across major brands within the TFG portfolio. • Partnered with the Board and Executive team to deliver high-impact insights that drove acquisition, retention, and revenue strategies.
• Reframed internal data capabilities into a strategic growth function, enabling scalable decision-making across marketing, merchandising, and digital.
• Championed customer-centric innovation by integrating qualitative insight with quantitative intelligence.
• Advised on major brand repositioning and expansion using predictive data models.
TFG (The Foschini Group)Manager – Customer Insights Analytics
Jul. 2017 - Sep. 2019Cape Town Area, South AfricaTurning Data into Direction | Pioneered Scalable Insight Solutions for Brand Growth Built a foundational analytics function from the ground up — delivering clear, actionable business intelligence to inform high-stakes decisions across multiple departments. • Developed TFG’s first customer insights strategy, empowering the business to shift from reactive reporting to proactive insight generation.
• Played a pivotal role in launching new brands by decoding customer behaviors and identifying white-space opportunities.
• Collaborated across merchandising, planning, and pricing to translate market data into confident commercial decisions.
• Introduced cross-brand dashboards and visualizations that elevated executive understanding and buy-in.
Mr Price ApparelSenior Market Research Analyst
Nov. 2013 - Jun. 2017Durban Area, South AfricaTranslating Market Intelligence Into Strategy | Empowering Commercial Teams with Insight Led the design and delivery of high-impact research initiatives that shaped business strategy and guided executive decision-making. • Delivered strategic insights that influenced product innovation, pricing strategies, and investment decisions across key departments.
• Collaborated with marketing, merchandising, and operations to identify growth opportunities and align commercial direction with consumer demand.
• Produced executive-level reports that translated complex consumer data into clear, actionable strategies for sustainable growth.
Mr Price ApparelBrand Manager – Menswear & Kidswear Divisions
Apr. 2011 - Nov. 2013Building Brands With Purpose | Elevating Customer Engagement Through Storytelling & Strategy Oversaw multi-channel marketing campaigns for high-volume retail brands, ensuring consistent positioning and market relevance. • Developed strategic brand messaging that connected with evolving customer needs and market trends.
• Partnered with creative and merchandising teams to craft impactful campaigns that drove engagement and sales.
• Applied consumer behavior insights to refine brand identity and increase alignment with emerging market segments.
Agile Brand SolutionsAccount Manager
Nov. 2008 - Apr. 2010Durban Area, South AfricaDelivered insight-driven brand marketing solutions for clients like Unilever, leveraging consumer intelligence and creative storytelling to build lasting connections with target audiences. Supported 360-degree strategy development, blending analytics and creativity for measurable results.
CallKoFounder & Director
May. 2006 - Nov. 2008Durban Area, South AfricaFounded and led a successful BPO business focused on customer service excellence. Gained end-to-end business experience across operations, HR, finance, and client acquisition. This hands-on entrepreneurial chapter laid the foundation for later work in leadership, systems design, and scalable business models.
The Hardy BoysKey Account Manager
Mar. 2002 - Apr. 2011Durban Area, South AfricaLed integrated campaigns for national brands, managing key client relationships and contributing to creative strategy. Played a pivotal role in aligning marketing execution with client goals, enhancing brand visibility and customer engagement across retail and FMCG sectors.
marketingEarly Business Foundations | Sales, Marketing & Service
Jan. 1991 - Dec. 2005Durban Area, South AfricaVarious Organizations · 1991 – 2005 Held progressive roles in sales, account management, marketing coordination, and customer service across diverse industries including insurance, advertising, recruitment, and electronics. Built a strong foundation in communication, negotiation, and service excellence — skills that evolved into strategic leadership in later years. Notable Organizations:
• Sales & Marketing Broker Consultant – The Liberty Group
• Account Executive – Young and Rubicam
• Customer Service – Medacs Recruitment, Kopp Electronics
• Sales & Coordination – SA Bias, Film Industry
• Overseas Experience – Crieff Hydro Hotels, UK
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