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ROKA LondonMarketing Director
Apr. 2025London
La Coqueta KidsDigital & Marketing
May. 2024 - Mar. 2025United KingdomSynonymous with design and craftmanship, La Coqueta is a globally recognised D2C luxury childrenswear brand. La Coqueta is renowned for beautiful designs with stunning detail and quality. La Coqueta creates luxury children's clothing from newborn to age 10.
Boot BuddyGrowth Director
Jan. 2023 - Oct. 2023London, England, United Kingdom• Grew revenue by 300% with from £2m to £6m • Moved the businesses 3PL to drive over £150k p/a in savings, build new delivery proposition and drive further costs savings through reduced Customer Services contacts (reduced by over 75% in peak trading) • Delivered new D2C website immediately improving longstanding declining CVR% trends by 0.4%pts through improved CX and UX. • Replaced incumbent Performance Marketing and Amazon agencies to reduce costs whilst still delivering over 50% increase in sales growth. • Delivered multiple recurring revenue propositions which changed the businesses model and immediately delivered 5% of total sales from one product line. • Repositioned pricing strategy through extensive testing that enabled an increase of 12% in price of the businesses core product which will immediately add over £100k in revenue in Q4 ’23 alone. • Launched the business multichannel in the US. • Launched the business into Germany across Amazon and D2C immediately delivering 5% incremental turnover an providing effective GTM for other Eurozone countries.
Boot BuddyConsulting Director - D2C, Growth & Performance
Nov. 2020 - Oct. 2023London, England, United KingdomProject Managed re-platform from Magento and legacy ERP system for Shopify Plus and POS across eCommerce and Retail locations ahead of time and budget for a British luxury fashion brand. Led Phase 1 of CRO programme for a luxury fashion brand focused on performance delivering x2 uplift in conversion rate. ERDEM D2C revenue has grown by over 300% in the last 2 years. Delivered automated reporting project combining trading, merchandising, marketing and eCommerce data into a single daily report to optimise data-led decision making for a fashion client
Magnum PhotosChief Digital Officer (CDO)
Jan. 2018 - Oct. 2020London, United KingdomMagnum Photos is a B2B and D2C business with a Global Turnover of £20m. Magnum is a complex media organisation based around 7 business units that has operated for over 75 years as an iconic luxury art and media agency. The business spans Fine Art, eCommerce, Education and Multi-Channel Media Agency Projects. • Increased eCommerce revenue by over 100% in a single Financial Year. • Relocated Fulfilment during COVID to ensure operational continuity and margin gains whilst also delivering the most successful sales event in the agency’s history. • Re-invigorated the eCommerce Square Print Sale proposition through partnerships with VOGUE, BLM and MSF. • Delivered a Digital Transformation Programme with a budget of over $1m including re-platforming to Magento and a bespoke, cutting-edge micro-services architecture. • Grew Editorial Audience of the businesses media platform by 53% to over 3m Unique Users p/a through audience segmentation and taking a data-led approach to editorial. • Grew Social Media Audience to over 5m including Instagram by 1m
GAME Digital plcDirector of Ecommerce
Aug. 2016 - Aug. 2017
RiverfordEcommerce Director
Sep. 2014 - Jul. 2016Devon
Folli FollieeCommerce Director Links of London & Folli Follie
Sep. 2012 - Aug. 2014London, United Kingdom
eCommeraMarketing & E-Commerce Consultant
Jan. 2012 - Sep. 2012London, United Kingdom
Ozon Giyim - DeFactoE-Commerce Consultant
Jan. 2012 - Apr. 2012Istanbul, Turkey
Kurt GeigerHead of E-Commerce & Multi-Channel
Feb. 2011 - Feb. 2012
Arcadia Group LimitedHead of CRM & Online Marketing
Jan. 2008 - Feb. 2011Responsible for CRM and Online Marketing at a Group level for Arcadia.
T-MobileHead of DM
Jul. 2003 - Apr. 2008
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