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Work Background
Commerce HouseAssociate Creative Director
Nov. 2018Dallas/Fort Worth Area
Steinbach Farms CreativePresident/Creative Director/Writer
Jul. 2018Dallas/Fort Worth Area
Global PrairieCreative Director
Mar. 2013 - Jul. 2018Ft. Worth, TXHighlights: Launched the award-winning “It’s Worth What” campaign that engaged KCP&L consumers across the region to choose energy-efficient appliances, heating and cooling units, and LED bulbs. Positive metrics include: - Website “goals” associated with KCP&L energy efficiency programs increased +300% on desktop and +600% on mobile - Inquiry calls for the Air Conditioner program increased +970%
- Inquiry calls for the Appliance Recycling program rose +66% - Scheduled appliance pickups grew by +69% - Online light bulb sales jumped +117% - Display CTR was 3x industry average
- YouTube completed ad views were 3x expected level And the campaign pushed KCP&L to their highest JD Power approval rating ever at 92%.
FKMCreative Director
Jan. 2012 - Mar. 2013Dallas/HoustonHighlights: - Continue to broaden the Waste Management brand including PGA Tour sponsorship/Waste Management Phoenix Open - Created and directed content for WM.com
Fogarty Klein Monroe/FKMSenior Copywriter
Jun. 2001 - Jan. 2012Dallas/Fort Worth AreaHighlights: - Developed and executed over an eight-year period the award winning Think Green campaign, which transformed Waste Management from a scandal-ridden waste hauler into a globally recognized environmental leader. The revolutionary campaign improved their corporate reputation and brand preference by 48%, and improved top of mind awareness by ~20%. - During that time, Dave also helped launch ThinkGreen.com, which won a Mashable Award for best environmental website, and WM.com.
Fogarty Klein & PartnersCopywriter
Feb. 1997 - Jun. 2001Houston/DallasHighlights: - Drove two consecutive years of double digit and record same store sales growth for an extremely mature restaurant brand, Captain D’s Seafood, with breakthrough TV and radio campaigns. - Concepted and executed TV, radio and print for Houston's leading cellular provider, Houston Cellular (a division of AT&T)
Trum AdvertisingWriter/Broadcast Producer
Aug. 1995 - Feb. 1997Highlights: - Clobbered Big City Prices. Really.
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