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Work Background
Head of Public Relations
misterMrsHead of Public Relations
Jul. 2018 - Jul. 2019Led the company’s social media and influencer strategy, translating brand vision into digital storytelling that engaged and expanded its community. • Built a cohesive visual identity across Instagram and Facebook, supporting seasonal launches and PR campaigns. • Produced press releases, brand collateral, and campaign activations that secured high-value influencer partnerships. • Drove meaningful brand awareness and consumer engagement in niche markets.
Social Media Strategist
Freelance Social Media Strategist
Jun. 2017Partnered with lifestyle, travel, healthcare, and beauty brands to design and execute strategies that elevate visibility, strengthen engagement, and accelerate growth. • Scaled an Aesthetics & Beauty brand’s social media account by 258%, boosting website traffic by 20% and earning recognition as top-performing U.S. accounts. • Spearheaded influencer partnerships driving a 32% increase in social engagement for a beauty brand. • Influenced media coverage in Vogue, LA Mag, Flaunt Magazine, E! News, and The Doctors, amplifying brand reach and credibility. • Delivered end-to-end campaign execution from competitive research and content rollout to post-campaign analysis. • Created strategic client decks and performance reports to align digital growth with business objectives.
Acting Chief Executive Officer
Dehcho Health and Social Services AuthorityActing Chief Executive Officer
Jul. 2013 - Dec. 2015Fort Simpson, Northwest Territories, CanadaAppointed to serve as Acting CEO multiple times over this transition period, reporting directly to the Assistant Deputy Minister of Health and Social Services for the Government of the Northwest Territories. Oversaw 100 employees across 9 rural and remote communities, providing executive leadership during periods of organizational transition. • Directed core health and social service programs, including administration, finance, facilities management, and patient care delivery. • Streamlined operations, achieving significant cost savings and efficiency improvements across departments. • Implemented leadership initiatives that boosted staff morale, strengthened accountability, and improved cross-functional collaboration. • Guided program enhancements that elevated quality of care, compliance, and overall organizational performance. • Acted as the primary liaison with government leaders, healthcare professionals, and community stakeholders, ensuring continuity of services in a complex and high-stakes environment. • Managed core health and social services programs, including administration, facilities management, and finance. • Streamlined operations, resulting in significant cost savings and increased efficiency. • Improved staff morale and enhanced overall program effectiveness. • Led initiatives that significantly improved program outcomes and organizational performance.
Director of Quality and Risk Management
Northwest Territories Health and Social Services AuthorityDirector of Quality and Risk Management
Jun. 2011 - Jul. 2017Fort Simpson - Dehcho RegionDirected a team of more than 100 staff across multiple sites, providing strategic leadership in quality improvement, risk management, and patient safety for a regional health authority. Oversaw compliance, organizational performance, and cross-functional alignment across healthcare programs. • Created and led patient stratification initiatives that improved care delivery and optimized resource allocation. • Implemented a safety program that reduced patient falls and workplace accidents, strengthening both compliance and employee well-being. • Spearheaded quality and continuous improvement projects that enhanced efficiency, reputation, and financial performance. • Designed and evaluated risk mitigation frameworks that reduced organizational exposure and aligned with territorial healthcare standards. • Reported directly to senior government leaders while mentoring managers and building collaboration across healthcare teams, communities, and stakeholders.
Medical Travel Officer
Dehcho Health and Social Services AuthorityMedical Travel Officer
Mar. 2006 - Jun. 2011Fort Simpson, Northwest Territories, Canada• Managed the coordination, tracking, and recording of all patient and escort movements for medical attention. • Served as the main point of contact for all parties involved in the medical travel program. • Handled over 100 referrals per month, addressing 3-8 inquiries per referral. • Ensured the efficient handling of 240 annual emergency evacuations. • Maintained professional relationships with staff, GNWT departments, agencies, and external stakeholders.
Administrative Assistant
Dehcho Health and Social Services Authority Administrative Assistant
Jun. 2001 - Mar. 2006Fort Simpson, Northwest Territories, Canada• Served as the primary point of contact for all public inquiries, ensuring superior service across in-person, email, and phone interactions. • Achieved a 20% reduction in response times for customer inquiries. • Accurately collected and entered critical statistical data on a daily basis. • Arranged travel plans and efficiently organized multiple clinic schedules. • Operated telephone switchboards and prepared detailed meeting packages. • Contributed to a 15% increase in patient satisfaction ratings.

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