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Work Background
Senior Director - ESPN Audio Marketing and Events
ESPNSenior Director - ESPN Audio Marketing and Events
Aug. 2017Lead audience development, marketing and events for ESPN’s 400+ affiliate radio network and podcast business. Responsible for strategic direction and management of all audience engagement, brand marketing, partnership marketing and client hospitality efforts, as well as marketing support for content distribution negotiation/pressure marketing and sponsorship sales. Launched ESPN's live podcast events business. Manage client relationships with key terrestrial ownership groups and digital distribution partners, including Apple Podcasts, Spotify, iHeartRadio, TuneIn Radio and SiriusXM. Company-wide co-chair of ESPN's ESPY Week Task Force to support the V Foundation for Cancer Research, responsible for raising over $6MM through the ESPY Day Auction since 2015.
Director - Distribution and Integrated Marketing
ESPNDirector - Distribution and Integrated Marketing
Jan. 2011 - Aug. 2017Bristol, CTDrive strategic development and execution of partnership marketing campaigns with key digital, satellite and terrestrial radio affiliates. Responsible for creative and strategic development and execution of revenue generating national network tentpole promotions for top 50 advertising and distribution partners and oversee ESPN Audio Division's VIP client events and hospitality programs.
Director - Affiliate Marketing and Sales
ESPNDirector - Affiliate Marketing and Sales
Aug. 2008 - Jan. 2011Bristol, CTDrive development of strategic marketing and promotional efforts for Disney and ESPN Media Network's key distribution networks, including ESPNU, ESPN360.com and ESPN Deportes.
Senior Manager - National Affiliate Marketing
ESPNSenior Manager - National Affiliate Marketing
Sep. 2006 - Aug. 2008Direct development of affiliate marketing strategies for key business partners, including Verizon, Cox Communications and Sirius Satellite Radio.
Adjunct Professor
NYU - Tisch SchoolAdjunct Professor
Sep. 2005 - Oct. 2006
Vice President - Account Management
Synergy EventsVice President - Account Management
Nov. 2002 - Sep. 2005
Regional Marketing and Events Manager
Nike, Inc.Regional Marketing and Events Manager
Feb. 1997 - Nov. 2002
Associate Director of Public Relations
United Way of Massachusetts BayAssociate Director of Public Relations
Jun. 1993 - Feb. 1997

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