bLoyalHead of Sales and Marketing
Jun. 2022 - Jul. 2024Seattle, Washington, United States• Led a global team of SDRs, account executives, and marketing professionals across four countries as a player-coach, driving lead generation while actively contributing to sales efforts.
• Directed content strategy, organic advertising, and multi-channel campaigns, including tradeshows, webinars, and partner marketing, to maintain a steady pipeline of leads.
• Oversaw internal and external SDR teams, generating leads via phone, email, and LinkedIn while analyzing performance to forecast monthly and annual revenues.
• Expanded outbound, inbound, and partner sales strategies, cultivating strategic partnerships with Fiserv and major integration platforms like NCR and Shopify. Resulted in a 400% increase in integration partner leads in 2023.