Realogy Holdings Corp.Vice President Strategic Initiatives
Jan. 2012 - Dec. 2018New York City Metropolitan AreaManaged strategic initiatives including testing, piloting, and learning from new products and services to assist franchisees, agents, and partners in improving business results. Agent recruiting pilot led to 200% increase in revenue per recruited agent. Partnered with other business units (NRT and Cartus) on product enhancements to produce improved business results. Improved customer satisfaction by 5% and decreased purchase decision time by 40% for USAA. Managed leads product (LeadRouter) for Realogy; routed approximately 4M leads to franchised and company affiliated agents in 2017. Built digital product for USAA so consumers could choose Realogy affiliated real estate agents. Worked with external call centers and artificial intelligence companies to qualify, vet, and prioritize leads. Advised Moderne Ventures on mentoring existing portfolio companies in real estate, corporate relocation, and Prop-tech firms. Counseled other Realogy business units (NRT and Cartus) on leads management strategies, product enhancements, product and service integrations, and optimal strategies for maximizing returns.