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Work Background
Appetiser AppsDirector
Jul. 2024Melbourne, Victoria, Australia
Appetiser AppsHead of Client Success
Jan. 2024 - Jul. 2024AustraliaAs the Head of Client Success, I am responsible for cultivating and maintaining strong relationships
with our existing clients to ensure their continued satisfaction and loyalty. My role involves
understanding their needs, addressing concerns, and proactively offering solutions to enhance their
experience with our products or services. I play a crucial role in identifying opportunities for upselling or cross-selling our products or services to
increase revenue and strengthen our relationships with clients
Appetiser AppsDesign Manager
Aug. 2022 - Dec. 2023Melbourne, Victoria, AustraliaI cultivated a High-Performance Design Environment to Create Successful Digital Products. I oversaw
a talented team of 20 designers, guiding them in creating innovative and user-centric design solutions.
My role was multifaceted, blending leadership, creativity, and strategic vision to ensure our designs met
and exceeded client expectations.
Flamingo TechFounder
Jan. 2022 - Jul. 2024Melbourne, Victoria, AustraliaI am a devotee of technological innovation that improves the quality of lifestyle. I was part of the
founding team at Flamingo Tech. I worked from the early conception stage to pitch decks, creating the
branding and developing the product closely with the product team. We launched the product in 2022
and received excellent traction. Flamingo is now being expanded to Great South Asia.
PlaypalManaging Partner
Jul. 2020 - Nov. 2020Denver, Colorado, United States
museofdesignStudio Director
Nov. 2018 - Jul. 2024Melbourne, AustraliaMuseofDesign is my Freelance Studio. I brand startups from the early stage to medium-sized and
help provide them with the most sustainable, scalable, and social solutions. I have worked as an
independent contractor for Ford Motors, Movember AU, Epic Brand (USA) and many more.
PlaypalArt Director
Dec. 2017 - Aug. 2018Playpal Games is an independent Gaming subsidiary of Playpal Inc. that loves its indie roots. Keeko was the first project we did that focussed on creating the ultimate fusion of arts and technology to stimulate visual and cognitive experiences that transform lifestyles. We are here to create Interactive Experiences not just games. We create Games that Educate, Activate and Motivate. I worked as the Game and Art Director for Playpal Games.
PlaypalCo-Founder-Creative Director
Jun. 2016 - Jul. 2020Colorado Springs, Colorado AreaPlaypal, Inc. is a health management platform which seeks to provide personalised solutions to cater to individuals’ better health. I have been heading Design and Product Department managing a remote and on-ground team of 26 people. As the Creative Director, I am responsible for UI/UX of the product, Marketing Collaterals, Social Media, Animations and Web Development. At Playpal I was able to organize Design thinking workshops which helped me in creating design systems for effective product delivery pipelines for both Playpal and Playpal games.
Playpal, IncCo-Founder-Creative Director
Jun. 2016 - Jul. 2020Colorado Springs, Colorado AreaPlaypal, Inc. is a health management platform which seeks to provide personalised solutions to cater to individuals’ better health. I have been heading Design and Product Department managing a remote and on-ground team of 26 people. As the Creative Director, I am responsible for UI/UX of the product, Marketing Collaterals, Social Media, Animations and Web Development. At Playpal I was able to organize Design thinking workshops which helped me in creating design systems for effective product delivery pipelines for both Playpal and Playpal games.
Lahore College for Women UniversityUniversity Lecturer
Feb. 2013 - Feb. 2017As a Lecturer in the Design Department, I was to inspire and educate the next generation of designers while fostering a deep understanding of the principles and practices underpinning effective visual communication. I cultivated a dynamic and engaging learning environment where students are encouraged to explore their creativity, experiment with different techniques, and develop their own unique design voices. In addition to my role, I provided mentorship and guidance to help students navigate their academic and professional journeys.
Evolutionaire StudiosCreative Art Director
Feb. 2013 - Aug. 2016Evolutionaire is a diversified IT and Digital Entertainment company that focuses on providing innovative solutions in fields of Digital Media. This includes Idea, brand development, content creation, digital asset development for mobile & e-commerce platforms and effective Online and Offline advertising. Worked with Clients those included Pepsi. Co, Nestle, BBDO (proximity), See Tv Turkey.
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