Geralyne Kaye

Content Marketer

MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSEO ManagerEmail Marketing ManagerCopywritingContent WriterProofreaderCopywriterEditorSEO SpecialistBlog ManagerMedicalData EntryData Entry SpecialistTyping SpecialistData Entry AssociateDatabase CoordinatorDocument Processor

Dynamic Communications and Content Leader with over 10 years’ experience building engagement and brand momentum across APAC, Europe and Australia. I specialise in crafting stories that connect people to purpose, turning complex ideas into narratives that inspire and motivate. Known for leading cross-functional teams, shaping campaigns that unite internal and external audiences, and creating content ecosystems that actually move the needle. A self-starter, I thrive in fast-paced environments, bring energy, clarity, and creativity to every project; driving alignment, and a sense of shared mission.

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Work Background

Global Content Marketing Manager

GivEnergyGlobal Content Marketing Manager

Feb. 2025SingaporeSpearhead strategic, content-led campaigns across the United Kingdom, Australia, Europe, and South Africa; translating complex terminologies into accessible, engaging storytelling for both individuals and businesses.

Senior Manager, Content and Communications

Habyt (Previously Hmlet)Senior Manager, Content and Communications

Nov. 2022 - Sep. 2024SingaporeOversee and develop strategic direction for all APAC content and communication touchpoints, ensuring a cohesive and consistent brand message across online and offline channels to drive lead generation.

Senior Content Writer & Email Marketer

SingSaverSenior Content Writer & Email Marketer

Oct. 2019 - Nov. 2021SingaporeIncreased website traffic and lead generation through strategic content creation and amplification, along with developing engaging emails. Achieved success through collaborative teamwork and training young writers, fostering a culture of creativity and excellence.

Marketing Content Specialist

FarEastFlora.com Pte LtdMarketing Content Specialist

Jul. 2017 - Oct. 2019SingaporeDeveloped and executed content and marketing strategies that resulted in revised SOPs, a surge in website traffic and sales.

Editor

CareerBuilder SingaporeEditor

Mar. 2016 - Jul. 2017Central SingaporePlayed an integral role in formulating creative content and marketing strategies that increased pageviews by 20% within six months. Lead and managed a small team of writers and designers to bring magazines to print (pagination, editing, proofreading, etc.), including managing clients and internal stakeholders.

Staff Writer

Tech Storm TVStaff Writer

Jan. 2015 - Jan. 2016SingaporeOwned beginning-to-end content creation and formulated content and marketing strategies that helped increase website traffic and social media presence.

Habyt (Previously Hmlet)

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